ISA Agent Training

Designed for all learning types

Video Training

In-depth professional video training on every module, presented by the author, Brian Icenhower.

Written Modules

Detailed and downloadable written modules with detailed graphics, scripts, spreadsheets, forms, and so much more.

Course curriculum

Enrollment includes access to the following course materials for 2 years

  • Video: Online Lead Sources
  • Intro & Setting Online Leads and Setting Expectations eBook file
  • Video: Making Initial Contact with Online Leads
  • Making Initial Contact with Online Leads eBook file
  • 2-Week Assault Plan
  • VIDEO: How to Set Up Your CRM
  • SOI Call & Text Contact Cycle
  • Video: Online Lead Follow-Up Plans
  • Online Lead Follow-Up Plans eBook file
  • Video: Online Lead Nurturing Scripts
  • Online Lead Nurturing Scripts eBook file
  • Video: Tracking Online Lead Key Performance Indicators
  • Tracking Online Lead Key Performance Indicators eBook file
  • ICC Team Dashboard Template
  • Learning Objectives
  • Printable Workbook: Scheduling & Time Management
  • Video: Scheduling & Time Management
  • Tips to Avoid Procrastination
  • Scheduling Calendar
  • Daily Schedule for Realtors
  • Quiz: Module 6
  • Learning Objectives
  • Printable Workbook: Conversation Skill Development – Mirroring & Matching
  • Video: Conversation Skill Development – Mirroring & Matching
  • Learning Styles Language
  • What Type of Learner Are You?
  • Quiz: Module 7
  • Learning Objectives
  • Printable Workbook: Downswings, Embedded Commands, Tie-Downs & Trial Closes
  • Video: Downswings, Embedded Commands, Tie-Downs & Trial Closes
  • Trial Closes & Tie-Downs
  • DISC Profiles
  • Step + Value + Tie Down
  • Step + Value + Tie Down (BLANK)
  • Embedded Commands Practice
  • Trial Close Practice Tracker
  • Quiz: Module 8
  • Learning Objectives
  • Printable Workbook: Tracking, Analytics & Organized Sales Process
  • Video: Tracking, Analytics & Organized Sales Process
  • Organized Sales Process: Phases Flowchart
  • Quiz: Module 9
  • Learning Objectives
  • Printable Workbook: Alternative-Choice Close & Objection-Handling
  • Alternative-Choice Close & Objection-Handling
  • Methods of Closing
  • Objection Handlers
  • Quiz: Module 10
  • Learning Objectives
  • Printable Workbook: Creating Urgency
  • Video: Creating Urgency – Scripts & Techniques
  • Top Ways to Create Urgency
  • Organized Sales Process: Phases Flowchart
  • Quiz: Module 11
  • Learning Objectives
  • Printable Workbook: Nurturing & Cultivation
  • Video: Nurturing & Cultivation
  • Weekly Nurture Checklist
  • Are You Nurturing?
  • Nurture Contact Formula Flowchart
  • Real-Deal Trust Builders
  • Organized Sales Process Phases Flowchart
  • Quiz: Module 12
  • Learning Objectives
  • Printable Workbook: Pre-Qualification
  • Video: Pre-Qualification: Processes, Scripts & Methods
  • Pre-Qualification Do’s and Don’ts
  • Phrases to Get Back on Track
  • Buyer Questionnaire & Lead Sheet
  • Buyer Questionnaire & Lead Sheet (fillable PDF)
  • Seller Questionnaire & Lead Sheet
  • Seller Questionnaire & Lead Sheet (fillable PDF)
  • Quiz: Module 13
  • Learning Objectives
  • Printable Workbook: Closing & Conversation Models
  • Video: Closing & Conversation Models
  • Methods of Closing
  • 3 Deep Questions
  • L.P.M.A.M.A. Qualifying Conversation Model
  • Quiz: Module 14
  • Learning Objectives
  • Printable Workbook: Building Value
  • Video: Building Value
  • Building Value
  • Organized Sales Process Phases Flowchart
  • Real-Deal Trust Builders
  • 3 Deep Questions
  • Quiz: Module 15
ISA Training online course

About this course

Immediate Takeaways

Here is what you can expect to gain from taking this online course.

ISA Training online course CISA

Certification & Designation Upon Completion

In this ICC online course, you will receive an official designation of “Certified Inside Sales Agent” or CISA upon completion, as well as a downloadable (and printable) Certificate of Completion. Add your designation seal, as well as your designation letters, to your email signature to bolster your reputation and show off your expertise to clients and colleagues alike.


"I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations."
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
soi audio workbook
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
recruit audio workbook
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume



Brian ​Icenhower.

Looking to make the next step in your real estate career? Then you're in the right place!

The Inside Sales Agent (ISA) Training online course is for real estate agents who want to take on the challenge of becoming ISAs, with a systematized process for lead generation, nurturing, and converting that will set you up for success.

With 15 text-and-video modules packed with tips and resources, the course will teach you everything you need to know to get started in inside sales, using coach Brian Icenhower's tried-and-true methods to give you the advantage of over three decades of experience in the business.

What to expect

Course participants will become experts in:

  • prospecting best practices
  • making initial contact
  • lead follow-up
  • nurturing techniques
  • time management
  • objection handling
  • creating urgency
  • pre-qualifying leads
  • closing methods
  • converting to appointments
  • the entire organized sales process

Talk to a coach

If you’ve been considering hiring a coach, now’s the time. Book a FREE coaching consultation session with your purchase of this course!
Team Onboarding Real Estate Coaching
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