ICENHOWER COACHING & CONSULTING

DISC: Understanding Behavior in Real Estate

Designed for all learning types

Video Training

In-depth professional video training on every module, presented by the author, Brian Icenhower.

Written Modules

Detailed and downloadable written modules with detailed graphics, scripts, spreadsheets, forms, and so much more.

Audiobook

Since real estate agents are always on the move, your training must be too. This course provides a professional downloadable audiobook.

Course curriculum

Enrollment includes access to the following course materials for 2 years

Module 1: What is DISC?

Video: What is DISC?
Workbook: What is the DISC?
DISC Profiles
DISC Behavioral Assessment

Module 2: How to Identify DISC Profiles

Workbook: How to Identify DISC Profiles
Video: How to Identify DISC Profiles
DISC Style Identification
Graphic: DISC Quiz

Module 3: Mirror & Matching

Workbook: Mirroring & Matching
Video: How to Mirror and Match
Mirroring and Matching Cheat Sheet

Module 4: Using DISC with Clients

Workbook: Using DISC with Clients
Video: Using the DISC with Clients

Module 5: Using DISC with Lead Generation Methods

Workbook: Using DISC with Lead Generation Methods
Video: Using DISC with Lead Generation Methods
DISC Behavioral Assessment
DISC Lead Gen Tendencies

Module 6: DISC Profiles for Different Real Estate Team Roles

Workbook: DISC Profiles for Different Real Estate Team Roles
Video: DISC Profiles for Different Real Estate Team Roles

Module 7: Training Team Members Using DISC

Workbook: Training Team Members Using DISC
Video: Training Team Members Using DISC

About this course

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Immediate Takeaways

Here is what you can expect to gain from taking this online course.

CHARTS that demonstrate the differences between the DISC profiles. Learn what makes a D behavior, I behavior, S behavior, and C behavior, and what makes them different from each other.
GRAPHICS to illustrate key concepts as they relate to learning about DISC behavioral profiles. You will be able to visualize the differences between the profiles, which will help you identify them as you learn through the course.
CHEAT SHEET on mirroring and matching DISC behaviors to help you learn how to better communicate with all behavioral styles.
OPTIONS for how you learn best. Each module provides a downloadable PDF chapter as well as a featured video of Brian Icenhower, teaching the topic at hand. At the beginning of the course, you are also provided with a full audiobook to listen to. So however you learn best -- we have an option for you!

Certification & Designation Upon Completion

In this ICC online course, you will receive an official designation of “Certified Behavioral Analyst” or CBA upon completion, as well as a downloadable (and printable) Certificate of Completion. Add your designation seal, as well as your designation letters, to your email signature to bolster your reputation and show off your expertise to clients and colleagues alike.

Reviews

"I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations."

Jake Rockwell

Over 500 Units Sold Annually

"I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."

Dennis Adelpour

Luxury Agent - West Los Angeles

"When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."

Tammi Humphrey

#1 Market Share & 100 Million in Annual Sales Volume

I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations.

Jake Rockwell

Over 500 Units Sold Annually

I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income.

Dennis Adelpour

Luxury Agent - West Los Angeles

When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends.

Tammi Humphrey

#1 Market Share & 100 Million in Annual Sales Volume

$199

Instructor

Brian Icenhower.

Discover the crucial relationship between human behavior and every facet of the real estate business.

This course, DISC: Understanding Behavior in Real Estate, gives invaluable insights into the nature of behavior and how to apply it to everything you do in real estate. You’ll learn to identify different behavioral types and modify your communication style to effectively build relationships with all types of clients, as well as vendors, stakeholders, and all the other people you'll meet in the course of doing business.

Not only will the client leads that you generate significantly increase, but your level of customer service and lead conversion rates will dramatically improve as well. You’ll gain insight on which types of business marketing and lead generation methods are the best fit for your behavioral style, and even how behavior impacts hiring and training within real estate teams.

This course will show you how to harness your strengths while overcoming the behaviors that are holding you back from success.