DISC: Understanding Behavior in Real Estate

Designed for all learning types

Video Training

In-depth professional video training on every module, presented by the author, Brian Icenhower.

Written Modules

Detailed and downloadable written modules with detailed graphics, scripts, spreadsheets, forms, and so much more.


Since real estate agents are always on the move, your training must be too. This course provides a professional downloadable audiobook.

Course curriculum

Enrollment includes access to the following course materials for 2 years

  • Video: What is DISC?
  • Workbook: What is the DISC?
  • DISC Profiles
  • DISC Behavioral Assessment
  • Workbook: How to Identify DISC Profiles
  • Video: How to Identify DISC Profiles
  • DISC Style Identification
  • Graphic: DISC Quiz
  • Workbook: Mirroring & Matching
  • Video: How to Mirror and Match
  • Mirroring and Matching Cheat Sheet
  • Workbook: Using DISC with Clients
  • Video: Using the DISC with Clients
  • Workbook: Using DISC with Lead Generation Methods
  • Video: Using DISC with Lead Generation Methods
  • DISC Behavioral Assessment
  • DISC Lead Gen Tendencies
  • Workbook: DISC Profiles for Different Real Estate Team Roles
  • Video: DISC Profiles for Different Real Estate Team Roles
  • Workbook: Training Team Members Using DISC
  • Video: Training Team Members Using DISC
DISC understanding behavior in real estate online course

About this course

Immediate Takeaways

Here is what you can expect to gain from taking this online course.

DISC Understanding Behavior in Real Estate - Certified Behavioral Analyst “CBA” (1)

Certification & Designation Upon Completion

In this ICC online course, you will receive an official designation of “Certified Behavioral Analyst” or CBA upon completion, as well as a downloadable (and printable) Certificate of Completion. Add your designation seal, as well as your designation letters, to your email signature to bolster your reputation and show off your expertise to clients and colleagues alike.


"I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations."
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
soi audio workbook
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
recruit audio workbook
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume



Brian ​Icenhower.

Discover the crucial relationship between human behavior and every facet of the real estate business.

This course, DISC: Understanding Behavior in Real Estate, gives invaluable insights into the nature of behavior and how to apply it to everything you do in real estate. You’ll learn to identify different behavioral types and modify your communication style to effectively build relationships with all types of clients, as well as vendors, stakeholders, and all the other people you'll meet in the course of doing business.

Not only will the client leads that you generate significantly increase, but your level of customer service and lead conversion rates will dramatically improve as well. You’ll gain insight on which types of business marketing and lead generation methods are the best fit for your behavioral style, and even how behavior impacts hiring and training within real estate teams.

This course will show you how to harness your strengths while overcoming the behaviors that are holding you back from success.

Harness your strengths.

Understand the people you interact with, and use that information to your advantage with this DISC: Understanding Behavior in Real Estate course.

DISC: Understanding Behavior in Real Estate

More about this real estate training course

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If you’ve been considering hiring a coach, now’s the time. Book a FREE coaching consultation session with your purchase of this course!
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