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Real Estate Coaching – Icenhower Coaching
ICT Online Course

Optimizing Your Facebook Page

Optimizing Your Facebook Page course Icon

Learn how to optimize your Facebook Business Page to attract leads, build engagement, and grow your real estate brand.

  • Step-by-step training to set up and optimize your Facebook Business Page for maximum visibility

  • Learn how to create content that drives engagement and builds trust with your audience

  • Discover strategies for using Facebook features like reviews, messaging, and events to generate leads

  • Understand Meta’s algorithms and how to post strategically for greater reach

  • Includes checklists, templates, and examples from top-performing real estate pages

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optimizing your facebook page

Grow Your Online Presence

Set up and optimize your Facebook Business Page to attract more followers and clients.

optimizing your facebook page

Engage With Your Audience

Create high-performing content that builds trust and keeps your business top of mind.

optimizing your facebook page

Generate Quality Leads

Leverage Facebook’s tools and analytics to convert engagement into real estate opportunities.

Designed for all learning types

Video Training

In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.

Written Workbook

Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.

Instructor Materials

Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.

Course curriculum

Enrollment includes access to the following course materials for 6 months

  • Video: Creating a Facebook Page for Your Business
  • Module 1 Workbook: Creating a Facebook Page for Your Business
  • Video: Adding Essential Information to Your Facebook Page
  • Module 2 Workbook: Adding Essential Information to Your Facebook Page
  • Video: Creating a Professional Cover Image for Your Facebook Page – PART 1
  • Video: Creating a Professional Cover Image for Your Facebook Page – PART 2
  • Module 3 Workbook: Creating a Professional Cover Image for Your Facebook Page
  • Facebook Cover Tempaltes
  • Video: Free Keyword Research Tools for Facebook
  • Module 4 Workbook: Free Keyword Research Tools for Facebook
  • Keyword Research Toolkit
  • Video: Finding the Best Keywords for Your Business Facebook Page
  • Module 5 Workbook: Finding the Best Keywords for Your Business Facebook Page
  • Keyword Examples
  • Video: Creating an Optimized Facebook Page Description
  • Module 6 Workbook: Creating an Optimized Facebook Page Description
  • Facebook Description Examples
  • Video: Getting Your Facebook Page Username and URL
  • Module 7 Workbook: Getting Your Facebook Page Username & URL
  • Bonus Module Workbook: Your Business Page vs. Your Personal Page
  • Bonus Module Workbook: The 10-10-5 System
  • BONUS HELP: Stock Photo Download
  • BONUS HELP: How to Use Canva Tutorial
  • BONUS HELP: How to Find Royalty Free Images
Optimizing Your Facebook Page

About this course

  • $149
  • 28 lessons
  • .5 hours of video content
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Immediate Takeaways

Here is what you can expect to gain from taking this online course.

  • Learn how to create a Facebook Page for your business
  • Learn about the essential information you should add to your Facebook page
  • Learn how to create a professional looking cover image for your Facebook page
  • Discover the free keyword research tools available to you
  • Learn how to narrow down the best keywords to use for your Facebook business page
  • Learn how to craft an optimized Facebook page description
  • Discover how to create/edit your Facebook username and URL
  • Understand the difference between your personal Facebook page and your business Facebook page
  • Learn about the 10-10-5 system and how to use it every day for a more successful social media presence

Reviews

"I use ICT systems, the Icenhower Institute, and the coaching program to coach and train my team of over 30 agents. I use the ICT dashboard systems to keep my entire team accountable for their activities and set proper expectations."
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
soi audio workbook
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
recruit audio workbook
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
Instructor

Rachel ​Varner.

Rachel is the Creative & Content Director at Icenhower Coaching & Consulting. Rachel comes to the table with experience in social media, content writing, and customer service. In writing this course, Rachel drew from her time developing ICC's social media strategy to write helpful tips and tricks for real estate agents navigating the world of creating a business Facebook page.

 
Rachel Varner

Learn how to use your Facebook business page to its fullest potential.

Whether you already have a Facebook business page and need to make some tweaks to optimize it, or even if you’re brand new to the world of Facebook, this crash course will help you address the key points that will increase your SEO and engagement with your followers.
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Talk to a coach

If you’ve been considering hiring a coach, now’s the time. Book a FREE coaching consultation session with your purchase of this course!
Book Your Call
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