Online Lead Conversion: Converting Real Estate Internet Leads

Designed for all learning types

Video Training

In-depth professional video training on every module, presented by the author, Brian Icenhower.

Written Modules

Detailed and downloadable written modules with detailed graphics, scripts, spreadsheets, forms, and so much more.

Course curriculum

Enrollment includes access to the following course materials for 2 years

  • Sourcing Online Leads & Setting Expectations eBook
  • Video: Online Lead Sources
  • Module 1 Quiz
  • Making Initial Contact With Online Leads eBook
  • Video: Making Initial Contact With Online Leads
  • Video: How to Set Up Your CRM
  • SOI Call & Text Contact Cycle
  • Online Lead Follow-Up Plans eBook
  • Video: Online Lead Follow-Up Plans
  • “I’ll Do You One Better” Script
  • Online Lead Nurturing Scripts eBook
  • Video: Online Lead Nurturing Scripts
  • Tracking Online Lead Key Performance Indicators eBook
  • Video: Tracking Online Lead Key Performance Indicators
  • Online Buyer Lead Conversion — Converting to Appointment eBook
  • Video: Online Buyer Lead Conversion — Converting to Appointment
  • Online Buyer Lead Conversion — Conducting the Buyer Consultation Appointment eBook
  • Video: Online Buyer Lead Conversion — Conducting the Buyer Consultation Appointment
  • Online Seller Lead Conversion — Converting to Listing Appointments eBook
  • Video: Online Seller Lead Conversion — Converting to Listing Appointments
  • Online Seller Lead Conversion — Conducting the Listing Presentation eBook
  • Video: Online Seller Lead Conversion: Conducting the Listing Presentation
  • Your Prospecting Arena eBook
  • Video: Your Prospecting Arena
Online Lead Conversion online course

About this course

Immediate Takeaways

Here is what you can expect to gain from taking this online course.


"I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations."
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
soi audio workbook
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
recruit audio workbook
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume



Brian ​Icenhower.

As a real estate professional, you understand that one of the first places your potential clients go when looking for a home is online. The Internet has radically altered the way that we communicate and get information. It has also altered the way that we search for homes and the way that real estate leads are generated.

In an age of instant access to information, most homebuyers prefer to research and look at houses by themselves before they talk to an agent. It’s crucial that you’re ready to engage today’s online home searchers in a way that translates to real-life business.

Whether you’re a solo agent, a team leader, or an inside sales agent on a real estate team, this course will strengthen your knowledge of online prospecting and help you convert more inbound leads. Regardless of your specialty, location or experience level, we’ll show you how to systematize your approach to online prospecting.

Learn the strategies and methods top producing real estate agents use to source, nurture, and convert inbound digital leads. Implement the scripts, templates, and techniques guaranteed to generate a predictable and steady flow of business from people who begin their home search online. Whether you’re a seasoned agent or you’re just starting out in the business, Online Prospecting is the one book you must have as your guide.

Go where the leads are.

The statistics don’t lie: half of all homes sold were found online, which makes Online Prospecting an absolute necessity to succeed in today’s market.

The internet has opened up incredible opportunities for realtors and their teams to generate more leads, and convert those leads into clients.


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If you’ve been considering hiring a coach, now’s the time. Book a FREE coaching consultation session with your purchase of this course!
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