ONLINE COURSES
PIVOT – How Realtors Should Adjust to a Changing Market
Learn how realtors should change their normal business practices to quickly adapt to a real estate market shift.
Learn how realtors should change their normal business practices to quickly adapt to a real estate market shift.
In-depth professional video training on every module, presented by the author, Brian Icenhower.
Detailed and downloadable written modules with detailed graphics, scripts, spreadsheets, forms, and so much more.
Here is what you can expect to gain from taking this online course.
$199
Brian Icenhower.
I've been in this industry for almost thirty years, so I've been through quite a few of these “turns” and I'll tell you it's the same process regardless of the catastrophe. Regardless of the reason that we have a turn in the market, we need a solid strategy and a system. We see the results and dividends. You can see a lot of our agents advancing their positions in the turns as a result.
Turn FSBOs into listings with proven prospecting strategies.
Step-by-step system for approaching For Sale By Owners with confidence
Scripts and dialogues that overcome resistance and build trust
How to show value and win listings from sellers trying to go solo
Follow-up systems to stay top of mind until sellers are ready
Strategies to convert FSBOs into long-term clients and referrals
Downloadable scripts, call sheets, and follow-up templates
Learn how to provide value and convert DIY sellers into loyal clients.
Confidently handle objections and earn trust with ready-to-use dialogues.
Build relationships that lead to listings, referrals, and repeat clients.
In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.
Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.
Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.
In this ICC online course, you will receive an official designation of "Certified FSBO Consultant" or CFC upon completion, as well as a downloadable (and printable) Certificate of Completion. Add your designation seal, as well as your designation letters, to your email signature to bolster your reputation and show off your expertise to clients and colleagues alike.
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
InstructorBrian Icenhower.
Founder & CEO of Icenhower Coaching & Consulting
Founder/CEO of one of the world's largest real estate coaching, training, and education companies. ICC is also a leader in online training courses, systems, and company-branded websites for agent and brokerage training and onboarding.
Packed with scripts, tips, and systemized processes developed by working with the nation’s Top Producing agents, this course will help you master FSBO listing conversions.
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Master the systems and skills every real estate admin needs to support top agents and growing teams.
Training for key roles: Listing Manager, Transaction Coordinator, Office Administrator
Systems, checklists, and dashboards to streamline operations
Listing management from pre-listing through closing
Lead tracking and accountability tools
Strategies to free agents’ time for production
Downloadable forms, templates, and checklists
Learn how to implement checklists, dashboards, and tracking tools that keep your agents and business organized.
Gain step-by-step training for listing management, transaction coordination, and day-to-day operational support.
Understand how to free up agents’ time by streamlining processes, ensuring accountability, and driving efficiency across the office.
In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.
Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.
Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
InstructorBrian Icenhower.
Having someone back in the office helps agents amplify their sales potential. They can focus on generating business, following up on leads, conducting appointments, and writing offers/negotiating contracts -- all things that create more income.
This 9-module course not only identifies the four key roles of a real estate assistant, but it also breaks down the precise workflows when serving as a listing manager, transaction coordinator, marketing director, and administrative manager.
Whether you’re an agent learning how to train your assistant, an assistant looking for your own training process, or you’re both reading through these materials together, this course provides the explanations and concrete examples of best practices in real estate offices so you don’t have to.
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Hire the right people with a proven real estate recruiting system.
Step-by-step process for recruiting and hiring agents who fit your culture
Interview scripts and questions to identify talent and avoid mis-hires
How to evaluate candidates with personality profiles and performance indicators
Systems to onboard and train new hires for long-term success
Strategies to retain top talent and reduce turnover
Downloadable interview guides, scorecards, and hiring checklists
Follow a proven system to attract and hire the right agents for your team or brokerage.
Use tools, scripts, and assessments to identify the best candidates.
Implement onboarding systems that ensure long-term productivity and retention.
In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.
Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.
Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.
Here is what you can expect to gain from taking this online course.
In this ICT online course, you will receive an official designation of "Certified Hiring Specialist" or CHS upon completion, as well as a downloadable (and printable) Certificate of Completion. Add your designation seal, as well as your designation letters, to your email signature to bolster your reputation and show off your expertise to clients and colleagues alike.
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
InstructorBrian Icenhower.
The whole hiring process is designed for busy professionals who don’t have a lot of time to invest in hiring but still need to make a smart and selective hire.
Whether you’re hiring administrative staff or commission-based sales agents, we walk you through every step carefully and completely and make the entire process very simple and accessible.
Your business depends on it.
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Unlock the skills to coach agents and teams to higher levels of performance.
Proven coaching models designed for real estate leaders
How to set clear goals, create accountability, and track progress
Coaching strategies to develop agent skills and increase production
Tools to lead powerful one-on-one and group coaching sessions
Techniques to motivate, challenge, and retain high-performing agents
Downloadable coaching templates, tracking forms, and session outlines
Learn step-by-step systems for leading effective coaching sessions that drive results.
Apply coaching models that build skills, accountability, and consistent growth.
Create an environment where agents are supported, motivated, and retained long term.
In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.
Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.
Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.
Workbook: The Pinpoint Question
Pinpoint: Painful, until you realize…
The 6 Core Self-Discovery Questions
Module 9: Goal-Setting
Goals: Get S.M.A.R.T.
Workbook: Troubleshooting
Resolving client issues
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
Here is what you can expect to gain from taking this online course.
In this ICC online course, you will receive an official designation of "Certified Real Estate Coach" or CREC upon completion, as well as a downloadable (and printable) Certificate of Completion. Add your designation seal, as well as your designation letters, to your email signature to bolster your reputation and show off your expertise to clients and colleagues alike.
InstructorBrian Icenhower.
They don’t take action, even after you’ve explained exactly what to do and they’ve agreed to do it. Have any clients like that?
Then, COACH, the course, was made for you. Learn why your clients don’t take action. There’s a reason for that and it’s unlike anything you’ve ever heard.
COACH doesn’t stop with reasons. You’ll also learn a breakthrough approach to get your clients to follow-through - so they see results and view your coaching as worthwhile. That approach, perfected over two decades of real-world coaching, is surprisingly simple. And in the online course, "COACH: Coaching for Business Performance", renowned coach Brian Icenhower will show you how to do it.
Get your clients to follow-through so they see results and view your real estate coaching as worthwhile.
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You're not an event planner (and, we don't want you to be.) You'll learn through this course that hosting the most perfect event is not the goal. It's all about the CONTACTS and using your real estate event as an excuse to gain mindshare.
In-depth professional video training on every module, presented by the author, Brian Icenhower.
Detailed and downloadable written modules with detailed graphics, scripts, spreadsheets, forms, and so much more.
Since real estate agents are always on the move, your training must be too. This course provides a professional downloadable audiobook.
Here is what you can expect to gain from taking this online course.
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations.
Over 500 Units Sold Annually
I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income.
Luxury Agent - West Los Angeles
When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends.
#1 Market Share & 100 Million in Annual Sales Volume
InstructorBrian Icenhower.
This course is a no-nonsence guide to hosting high quality client appreciation events. You'll learn why cost shouldn't be an obstacle. And, you'll also learn the most valuable piece of hosting a client event. (Hint: it's not the event itself!)
Stop trying to become an event planner. Focus on coming from contribution and giving back.
At ICC, we have developed the resources you need to systematize your client event planning process. We've taken the guesswork out of it, and by following our systems, you'll ensure that you're getting the most out of your event (and spend the least amount of time doing the activities that don't matter.)
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Learn how to shift your mindset, go forward sloppy, and fail forward. Brian Icenhower teaches motivation techniques and trains agents of all backgrounds and skill levels to shift their mindset from "scarcity" to "abundance" and live a more positive (and successful) life.
Here is what you can expect to gain from taking this online course.
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations.
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Understand people better and close more deals with DISC.
Learn the DISC behavioral model and how it applies to real estate
Identify client personalities to tailor your communication style
Build stronger relationships with buyers, sellers, and teammates
Strategies to resolve conflict and improve negotiations
Use DISC in recruiting, coaching, and team management
Downloadable DISC charts, worksheets, and training tools
Adapt your approach to match client and team personalities for stronger connections.
Use DISC insights to build trust, reduce conflict, and close more deals.
Apply DISC in recruiting, coaching, and managing agents to boost team performance.
In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.
Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.
Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.
Here is what you can expect to gain from taking this online course.
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
InstructorBrian Icenhower.
This course, DISC: Understanding Behavior in Real Estate, gives invaluable insights into the nature of behavior and how to apply it to everything you do in real estate. You’ll learn to identify different behavioral types and modify your communication style to effectively build relationships with all types of clients, as well as vendors, stakeholders, and all the other people you'll meet in the course of doing business.
Not only will the client leads that you generate significantly increase, but your level of customer service and lead conversion rates will dramatically improve as well. You’ll gain insight on which types of business marketing and lead generation methods are the best fit for your behavioral style, and even how behavior impacts hiring and training within real estate teams.
This course will show you how to harness your strengths while overcoming the behaviors that are holding you back from success.
Understand the people you interact with, and use that information to your advantage with this DISC: Understanding Behavior in Real Estate course.
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Turn every door into an opportunity for new business.
Step-by-step system for successful door knocking campaigns
Scripts and dialogues to build confidence and spark conversations
How to identify target neighborhoods and maximize coverage
Techniques to create lasting impressions and follow-up opportunities
Strategies to convert door-to-door contacts into clients and referrals
Downloadable scripts, tracking sheets, and neighborhood farming tools
Learn scripts and systems that make door knocking natural and effective.
Use proven strategies to turn casual conversations into appointments and clients.
Establish yourself as the go-to neighborhood agent through consistent outreach.
In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.
Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.
Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.
Here is what you can expect to gain from taking this online course.
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
InstructorBrian Icenhower.
In this condensed course, you'll learn exactly why property previews are a great way to tie lead generation to learning the ins and outs of the industry, and you'll be on-track to develop the key skillsets that will bring you high-quality business.
For decades, previewing property has been an effective lead-generation method that real estate agents have systematically implemented to get new listings, while also developing superior market knowledge and expertise. Why? Well, property previews solve many of the issues that new agents face when they first get into the business. While plenty of top-producing agents make this activity a part of their regular routines, previewing property is a particularly good way for new agents who haven't developed a large client database yet to hit the ground running.
There's no better way to dive into the world of real estate than by previewing properties via door knocking -- and this course is packed with the resources you need to get started.
Learn how to turn door knocking into a source for new business in this jam-packed crash course.
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