The Seller Lead Conversion Process

Designed for all learning types

Video Training

In-depth professional video training on every module, presented by the author, Brian Icenhower.

Written Modules

Detailed and downloadable written modules with detailed graphics, scripts, spreadsheets, forms, and so much more.

Course curriculum

Enrollment includes access to the following course materials for 2 years

  • The Seller Lead Conversion process
  • Video Part One: Overcoming common objections
  • Video Part Two: Getting answers
  • Video Part Three: The pre-listing packet
  • Video Part Four: The kitchen table consultation
  • Seller Lead Sheet
  • Quiz
  • Action Steps
  • The Listing Consultation Script
  • Scripts for Listing Consultation Objections about Price
  • Objections about Finding a Home to Buy Before Listing
  • Urgency Objections
  • Overcoming Objections about Paying a Commission
  • Price Reduction Graphic
  • Listing Consultation
  • Pre-Listing Consultation Video Scripts
  • Pre-Listing Video #1 Script
  • Pre-Listing Video #2 Script
  • Pre-Listing Video #3 Script
  • Pre-Listing Video #4 Script
  • Pre-Listing Video #5
Seller Lead Conversion online course

About this course

seller lead conversion online course

Certification & Designation Upon Completion

In this ICC online course, you will receive an official designation of “Certified Listing Agent” or CLA upon completion, as well as a downloadable (and printable) Certificate of Completion. Add your designation seal, as well as your designation letters, to your email signature to bolster your reputation and show off your expertise to clients and colleagues alike.


"I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations."
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
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Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
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Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume



Brian ​Icenhower.

Are you ready to revolutionize how you think about closing, and get more listings than ever?

This condensed course gives you the tools and techniques you need to leverage your sphere of influence in all the right ways, focusing in on how you can convert leads into listings without getting stuck or getting ahead of yourself. With ICC's tried and tested scripts and systems, you'll have everything you need at your disposal to make the most of your networks and take full advantage of every opportunity to close on a seller lead.

Turn your leads into listings.

Discover the techniques top producing agents use to connect with and convert their seller clients, and take the next step to grow your real estate business.

Talk to a coach

If you’ve been considering hiring a coach, now’s the time. Book a FREE coaching consultation session with your purchase of this course!
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