When it comes to real estate market predictions for what the future holds for the real estate industry, I’m not so “doom and gloom.” I don’t think that fears of “the real estate agent being replaced” are worthy of our time. I don’t see that happening. Below, I’ll share a few of my insights into what I think is coming in the next several years. And, I’ll also talk about why solo agents should consider the benefits of joining a team, and how my new book, The High-Performing Real Estate Team, can help them make that important decision.
In the video below, I talk with Brian Charlesworth, founder of SISU and host of Grit: The Real Estate Growth Mindset podcast. (For the first part of our conversation, click here.)
I see a lot of people and companies, like Zillow, trying to alarm real estate agents for their own gain. There’s a lot of fear. Here at Icenhower Coaching and Consulting, we coach the top producing agents and teams from across North America. The most successful agents and teams use their sphere of influence (SOI) to get 80-90% of their business. This principle isn’t going anywhere!
Many Realtors have the fear the iBuyers are going to replace them. iBuyers are just flippers. It’s just as if a real estate flipping company worked in your market. But wait, this already exists! As you know, flipping is nothing new. The threat of what iBuyers are doing is nothing new. This will not effect the future of the real estate agent! And if you feel threatened and unprepared to compete with iBuyers, you probably need a real estate coach.
We are starting to see Google and Amazon become active in the real estate market space. They both need agents for their platforms to flourish, especially Google. The emergence of the Google Local Services Ads for Realtors has been huge. (Check out our Google Local Services Ads for Realtors online course.) Google has become an amazing way to distribute online leads. So, as for my real estate market predictions, through these innovations, I actually see the agent being needed more and more throughout the process, not less.
Of these real estate market predictions, this one isn’t exactly new. It is hard to be a solo agent. Whether it’s a mentor, a coach, hiring an administrative assistant, or joining a team, there is strength in numbers. It is simply too hard to do it all on your own and experience sustainable growth.
I’ve watched thousands of agents over the years who are too afraid to spend money. As a result, they try to do it all on their own, and they struggle or fail. This is part of the reason why my new book, The High-Performing Real Estate Team, is so important for all agents. Solo agents need this book too, because it will help them determine whether or not continuing on their own is the best plan for their own goals. It provides a roadmap for growth and creates a strong case for joining, or starting, a real estate team.
The High-Performing Real Estate Team will be released on September 28, 2021. And, right now, it is available for preorder! This book offers actionable systems and processes that can be immediately implemented to take you, your fellow agents, and your team or brokerage to the next level.
