At ICC, we developed the best social media training course for real estate agents. On today’s blog, we’re going to talk about some of the highlights. Before we dive in, let’s review something important. The one thing that all top-producers have in common is that they get the bulk of their business from their sphere of influence (SOI). Success leaves clues, and we’re following them. Today’s top producers are using social media at a high level. Up your game and join the top producers — start using social media and take your real estate business to new heights.
Before social media, Realtors reached out to their SOI through handwritten notes, mailers, door-knocking, pop-bys, etc. The advent of the internet provided new ways for agents to be in contact with their SOI. Emails, digital newsletters, listing e-alerts, and social media have revolutionized the way Realtors do business.
As more people engage on those online platforms, these channels become more effective for Realtors. Not only is it highly cost-effective, but it’s so easy. If you adopt the right mindset, using social media is an easier and cheaper method for communication. It is essential to implement social media outreach into your Annual Contact Plan.
If you find yourself worried about who should (and shouldn’t) be included in your SOI, here’s an easy way to decide. Think about if the person saw your face or heard your name. Would they know who you are? If the answer is yes, they belong on your list.
Your goal is to add everyone “acquaintance-level” and higher into your book of business. This is your SOI database. All you need is to be one level above spam in their inbox. You can learn more about this in our social media training course for real estate agents. SOCIAL MEDIA & DIGITAL MARKETING is an ICC online course designed around prepping Realtors to use social media to reach (and grow) their SOI.
Remember that at the end of the day, you want to be first of mind. You want your name to be in all of your SOI members’ brains when they think about real estate. As you go through the best social media training course for real estate agents, you’ll learn how to effectively do this.
Mindshare is the name of the game. Utilizing your Annual Contact Plan, you reach out to your SOI in a strategic and varied way throughout the year. This buys you mindshare.
What do I mean by “come from contribution“? If you are all commercials, people will change the channel. If you consistently add value to your followers, you are coming from contribution. Your content becomes valuable. Provide your people with insight, advice, tips, education, and serve your community.
Before we go any further, here’s a link to learn more about our online course. It really is the best social media training course for real estate agents out there. SOCIAL MEDIA & DIGITAL MARKETING is a comprehensive guide to using social media effectively for your real estate business.
Upon the publishing of this blog, Facebook and Instagram are the platforms you should focus on. This is where most of your target audience is, so this is also where you need to be. Of course, you can use other platforms, but spend most of your time and effort on Facebook and Instagram.
What you say is so important. How do you add value and stay first of mind? Where do we start? Content is king. But before you dive in on content creation, start at the beginning. How can you use Facebook and Instagram to contact and grow your SOI?
Look at the people you are friends with as a secondary SOI database. You should already have a SOI database in your CRM. Use these databases on Facebook and Instagram to grow the database in your CRM.
Don’t run your social media channels “on the fly.” You need a strategy. Download our free example of what your social media calendar should look like. Make it easy on yourself and dedicate time each week/month to plot out the posts you will make, and use the STAY strategy to mix up the content.
The following script is a great way to make initial contact with your friends and followers. It reminds them that you are a Realtor and also provides you with an easy way to update their contact info.
“Hi it’s (Agent Name). How have you been? I’m updating my real estate database and I’d love to send you something over the holidays and from time to time. My real estate business was amazing last year, but I need to do a better job of staying in touch with people I know. So would you mind replying with your current home address, phone number and email address to help me out? Thank you!“
For more awesome scripts like this, sign up for our social media training course for real estate agents.
Learn all of this and more in our social media training course for real estate agents. Take your real estate business to the next level. It’s simple, cost-effective, and you’ll learn things you can do to see results immediately.