Discover 3 powerful strategies to attract more agents to your brokerage or team, from hosting lunch & learns to showcasing your culture and leveraging the Agent Management Portal (AMP).
Recruiting and retaining top talent is one of the biggest challenges for brokers and team leaders. If you want to stand out and grow, you need proven methods that demonstrate value and give agents a reason to join you. In this article, I’ll share three powerful ways to attract more agents to your brokerage or team—strategies I’ve seen work time and time again.
I’ll also talk about AMP – the Agent Management Portal, which is changing the game for brokers and team leaders across the country. Learn more below.
VIDEO: 3 Proven Ways to Attract More Agents to Your Brokerage or Team
1. Host Lunch & Learns
One of the simplest and most effective strategies is hosting monthly lunch and learn sessions.
Pick a single, valuable topic that agents want to learn about (lead generation, social media, listing strategies).
Partner with a vendor to cover the lunch costs.
Invite agents outside of your brokerage or team.
These events provide immediate value, create networking opportunities, and position you as the go-to resource for professional growth.
2. Invite Agents Into Your Culture
Recruiting is a lot like dating—you don’t marry someone after the first meeting. Agents want to see your culture in action before they commit.
Invite them to your team meetings and training sessions.
Encourage them to work from your office so they can see your systems firsthand.
Let them experience your energy, support, and collaboration.
This approach allows agents to naturally integrate into your culture, making the decision to join much easier.
3. Give Them Access to the Agent Management Portal (AMP)
Here’s the game-changer: give prospective agents access to your Agent Management Portal (AMP).
Share recorded trainings, online courses, and your team’s custom resources.
Let them explore your systems for a trial period (a few days, one course, or a limited package).
Highlight how AMP makes training, accountability, and onboarding seamless.
When agents see the value and professionalism of your systems upfront, it sets you apart from every other brokerage.
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ICC will create a customized and branded real estate training website for your team, brokerage or real estate company!
Your Custom Training Suite will be branded with your company’s logos, colors and themes. You will have full access to ALL of ICC’s training courses and systems, a customized progress reporting dashboard, certifications, designations and complete administrative access and control over your own group of users, even add YOUR OWN localized training courses by “drag and drop”, easy to use for topics like file compliance, new agent orientation, MLS systems, CRM training, and office administrative agent orientation and onboarding.
Learn more about the Agent Management Portal
Looking for the best way to add value for your agents? The Agent Management Portal is a powerful learning management system. You get access to all of our state-of-the-industry training materials, as well as tools to help you create your own training content for your agents.
Conclusion & Call to Action: Attract More Agents to Your Brokerage!
These three strategies—lunch & learns, culture immersion, and AMP access—help you recruit by providing value first. Agents want to join a brokerage where they feel supported, equipped, and inspired.
👉 Want to see how AMP can transform your recruiting strategy? Book a Free Demo Today and discover why top brokerages and teams rely on AMP to grow.
