Learn how to build an internal training program that sets your brokerage apart. Turn agents into instructors using AMP’s plug-and-play materials, and build a leadership pipeline that strengthens your team from the inside.
In today’s digital world, many brokerages are leaning heavily into remote systems. But at Icenhower Coaching & Training, we’ve seen the powerful, lasting effects that come from in-person real estate training. That’s why we designed the Agent Management Portal (AMP) with live, face-to-face implementation in mind.
VIDEO: Create a Real Estate Faculty Inside Your Brokerage with AMP
Why In-Person Training Still Matters
Human beings are wired for connection and accountability. We’re not naturally self-motivated—even when money is on the line. That’s why top producers surround themselves with accountability systems and community. When agents show up in person, it elevates the energy in your office and fosters a production-centric environment.
Turn In-Person Training into a Recruiting Engine
In-person real estate training isn’t just for skill-building—it’s your most powerful recruiting tool. When other agents see the momentum in your office, they want in. It creates a magnetic pull instead of a push, attracting agents who are serious about success.
With AMP, you can:
Deliver high-impact training courses like Negotiation Skills, SOI, and Google Marketing
Print professional workbooks and presentations that elevate your brand
Offer classes at your local association (neutral territory) to expand reach
Video and photograph your trainings for social media and email marketing
When other agents see the success and structure in your office, they start to ask, “Why doesn’t my broker do this?” That’s your window to recruit.
How to Run an AMP-Powered Training Session
You have complete flexibility:
Host a single-module one-off class
Deliver multi-day bootcamps (10–12 PM daily for a week)
Create weekly 8-week training tracks
Teach in person or online
You can either:
Play the video from AMP and discuss afterward
Use AMP materials as your guide and lead the class yourself
Print the workbooks and presentation slides and teach without video
No matter your style, AMP gives you everything you need—scripts, toolkits, visuals, and customizable workbooks.
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ICC will create a customized and branded real estate training website for your team, brokerage or real estate company!
Your Custom Training Suite will be branded with your company’s logos, colors and themes. You will have full access to ALL of ICC’s training courses and systems, a customized progress reporting dashboard, certifications, designations and complete administrative access and control over your own group of users, even add YOUR OWN localized training courses by “drag and drop”, easy to use for topics like file compliance, new agent orientation, MLS systems, CRM training, and office administrative agent orientation and onboarding.
Create a Master Faculty to Scale Leadership
One of the best ways to engage your top producers is to invite them to teach. Using AMP materials, you can build a Master Faculty of experienced agents who:
Volunteer to lead classes across your offices
Are recognized as leaders
Grow through giving back
All they need is the AMP course content—videos, workbooks, talking points—and they’re ready to teach. This positions your office as a place of collaboration, growth, and leadership development.
Make It Visible
Marketing your training is just as important as delivering it:
Film short clips or take photos of classes
Post to social media and email lists
Invite outside agents to audit your trainings
When others see a vibrant, structured training culture—especially one using the proven materials from ICT’s Agent Management Portal—they’ll want to be a part of it.
Learn more about the Agent Management Portal
Looking for the best way to add value for your agents? The Agent Management Portal is a powerful learning management system. You get access to all of our state-of-the-industry training materials, as well as tools to help you create your own training content for your agents.
The Agent Management Portal is the ultimate recruiting software system. Think of it as a Roku or Fire Stick for your real estate business—a hub that ties together all your training, tools, and resources.
Brian Icenhower
In-Person Training = Culture, Retention, Recruiting
When agents are learning, succeeding, and feeling supported—they stay. When others see that success, they come to you.
That’s the power of in-person training using AMP.
Ready to grow your team with in-person real estate training? Learn more about how the Agent Management Portal can drive your recruiting, retention, and productivity.
