Empowering Teams to Leverage Real Estate Postcards

Learn how Wise Pelican helps teams leverage real estate postcards to obtain listings in their real estate farm.

When it comes to growing your business, obtaining listings is one of the most effective ways to do so. Top-producing real estate agents use a variety of different methods to leverage real estate farming to earn business. Whether it’s sending real estate postcards, door-knocking, or calling expired listings, there is no shortage of opportunities.

However, as you grow your business and add agents, they should feel empowered to build their own farms. The more agents you have who can demonstrate expertise to a specific neighborhood, the more your branding will spread.

Today, we will be delving into real estate farming with postcards, and how teams can leverage this powerful tool effectively.

Why Real Estate Mailers Work

Even in an age of digital marketing and social media, real estate mailers are still one of the most effective ways to obtain listings and establish expertise with a specific neighborhood or subdivision. By consistently mailing postcards, you and your team can achieve brand recognition and encourage prospective sellers into contacting you.

One of the biggest reasons direct mail is highly preferred by busy agents is the time associated. With the right postcard template, you can have a postcard printed and mailed in just a few minutes. However, even ambitious agents would still have to pay for postage or use a service like EDDM.

And this is the problem Wise Pelican has focused on solving.

Real Estate Postcard Marketing Made Easy

Wise Pelican‘s goal is to help streamline the process for busy real estate teams and their agents. They offer hundreds of beautiful, full-color, 6×9 jumbo templates that are easy to customize. Additionally, their postcards cost just 70 cents each with no order minimums.

Whether you send 5 postcards or 500 postcards, the cost stays the same and includes postage. Busy real estate agents can have their headshots, client testimonial, and even a QR code added to their design in minutes. You can add a mailing list (or use their mailing list builder to purchase one), and after a few more clicks, your tailored postcards will be printed and shipped for you.

Added Benefits for Real Estate Teams

Requiring your real estate agents to set up their own account can be tedious. Luckily, Wise Pelican allows you to add users to the account and have their own landing page. This allows your agents to access your team’s postcard templates. This ensures that any mailings sent meet your brand’s guidelines and specifications.

Additionally, with an Enterprise account, your team agents can even enjoy a discount.

Best Real Estate Postcards for Teams

Establishing expertise is the key to real estate farming, and proof of production postcards are ideal. You can send a Just Listed postcard, Open House Postcard, and a Just Sold postcard every time you list a home in your target area.

Don’t have a listing? Keep your users informed with Market Updates and Neighborhood Updates. Or, use one of Wise Pelican’s automated seller valuation postcards to convert prospective sellers into a listing presentation.

Like anything else in real estate, consistency is the key. By consistently mailing your real estate farm, you will build that expertise and show that when it comes to selling homes, your team is the team to work with!

Learn More About Postcard Marketing at the ICC Summit

We are excited to have Wise Pelican as a sponsor of our upcoming real estate conference. However, you have to attend in order to enjoy everything we have planned!

Our Official ICC Summit Schedule was recently released, and it is sure to be an awesome learning experience!

For more information about the event, including the itinerary and accommodation options, visit our ICC Summit 2021 page. We are counting down the days to the inaugural ICC Summit, and we are confident that it will be the best real estate conference of 2021! Current headline speakers include Tony Giordano, as well as ICC Coaches Rick Fuller and Brad Baldwin.

We are still adding to our real estate conference’s list of headline speakers, so stay tuned for future updates!

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