Use these open house guest list scripts and strategies for real estate agents to get visitors to provide their names and contact information in guest registries at open houses. It is important for REALTORS® to get an open house guest list completed for both security and insurance purposes. It’s also beneficial for agents to collect this information since many people that visit open houses are currently in the market to buy a home or are neighbors that are also thinking about selling their homes in the near future. Staying in contact with these visitors and attempting to help them with their home buying or selling needs can often lead to more business for real estate agents. However, many guests will try to avoid completing an open house guest list due to privacy concerns or for fear of receiving spam-like marketing in the future. Before using our open house guest list completion methods below, watch this video to get more people to provide their contact information at open houses.
OPEN HOUSE GUEST LIST SCRIPTS & STRATEGIES
DIGITAL FLYER METHOD – Simply save a copy of your open house flyer as an image on your mobile phone. When visitors arrive, simply ask them for their mobile phone number and/or email address so you can immediately send them the flyer in digital format and they can refer to the property information as they walk through the home. As a result, real estate agents are able to get the phone numbers and email addresses of each open house visitor. By also asking for each guest’s name, agents can create a contact for every potential open house lead that walks in the door.
OPEN HOUSE GUEST LIST SCRIPT #1 – “Security”
“Please sign in for security purposes. I need to keep a record of everyone that comes through the house.” Hold the paper open house flyer for the property as they complete the guest list, and then provide it to them once they are done.
OPEN HOUSE GUEST LIST SCRIPT #2 – “Insurance”
“Please sign in for insurance purposes. I have to keep a log of every guest that walks through the home.” Hold the paper open house flyer for the property as they complete the guest list, and then provide it to them once they are done.
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