Learn this method for creating a simple one-page real estate business plan to organize everything an agent wants to accomplish in a year on a single page. This tidy 1-3-5 format allows real estate professionals to focus on the key actions that specifically lead to the results they desire without having to endure the tiresome process of drafting more formalized business plans. Having a real estate business plan on a single page also allows agents to more easily refer and follow it’s actions steps by making it permanently visible on an office wall, on the cover of a 3-ring binder, on a projection screen at team meetings, or even by using it as a computer wallpaper background. As each item on the plan is crossed off, agents are assured that productive change and growth in direct alignment with their annual goals are steadily occurring. Before taking a look at some example plans, watch the following real estate coaching video to learn how to create a real estate business plan on a single page.
How to Create a One Page Real Estate Business Plan
Determine Your 1 Big Annual Goal
Start by establishing a specific and measurable goal for your annual real estate sales production next year. Typically agents will use objectives like total sales volume, gross commission income (GCI), number of units/properties sold, or even net income. It is important that a main goal has a numeric value associated with it so that it can be broken down into monthly and weekly portions for measuring progress throughout the year. For example, an agent that wants to sell 48 homes in a year knows that he or she must close approximately 4 transactions a month, or close to one property a week.
Establish 3 Key Focus Areas to Reach the Main Goal
For a real estate business plan to be effective, it must be focused. Establish 3 key focus areas that need attention over the following year. These focus areas should represent some of your more daunting tasks that will require a lot of work and help from others. They are the big tasks that are always looming in the back of your mind that never seem to get done. Examples might include creating a new agent website, setting up a client database contact system, hiring an administrative assistant, or developing a lead generation plan or system.
Plan 5 Objectives for Each Key Focus Area
Break down your key focus areas into 5 specific objectives that are in alignment with each focus area. Each objective should represent a specific action or task that can be completed. The key to developing effective objectives is to ensure that they effectively correlate to each key focus area. Otherwise you will just have a scattered to-do list that is unlikely to ever be completed since it is not focused on the accomplishment of your preset objectives.
Use a single action step form for each of the 3 key focus areas on the business plan. This form will help you break down each objective into manageable action steps that different team members will be responsible for completing. This form provides many real estate teams with weekly team meeting agenda items that they can regularly discuss to ensure the team is moving forward towards their goals.
Sample Real Estate Business Plans & Action Steps Forms
We have provided two examples of one-page real estate business plans below. The first is for an individual/solo agent, and the second example is for more established real estate teams. We have also included a sample action steps page that can be used to supplement the team business plan. Feel free to click on each image below to enlarge them so you can get started on your own plan for this year.