ICT Online Course

Google Local Services Ads for Realtors
& Additional Online Lead Sources

Generate high-quality leads with Google Local Services Ads and beyond.

Step-by-step training to set up and run Google Local Services Ads (GLSA)
How to maximize visibility and generate exclusive, high-intent leads
Additional online lead sources every REALTOR® should leverage
Budgeting strategies to get the most out of your ad spend
How to track results and measure ROI with online lead systems
Downloadable ad templates, tracking sheets, and setup guides

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Unlock Google’s Power

Learn how to set up and run Google Local Services Ads that bring in ready-to-act leads.

Diversify Online Lead Sources

Discover additional platforms and strategies to expand your lead flow.

Maximize ROI

Use tracking tools and budgeting models to get the best return on every dollar spent.

Designed for all learning types

Video Training

In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.

Written Workbook

Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.

Instructor Materials

Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.

Course curriculum

Enrollment includes access to the following course materials for 6 months

Module 1: Local Services Ads

Module 1 Video: Local Services Ads
Workbook: Module 1: Local Services Ads
Quick Tip: 3 things that make you appear more frequently for Local Services Ads
Generating Listing Leads with Local Services Ads
Online Lead Source Funnel
Quick Tip: Starting off on the right foot

Module 2: My Business Profile

Module 2 Video: My Business Profile
Workbook: Module 2: My Business Profile
Creating Multiple Google My Business Locations
How to Create Multiple Google Locations for a Real Estate Agent
Quick Tip: If you are struggling to get locations verified
How to Create Multiple Google Locations for a Real Estate Agent

Module 3: Online Reviews

Module 3 Video: Online Reviews
Workbook: Module 3: Online Reviews
Best Practices for Generating Google Reviews
Asking for a Review
Asking for a Google Review Template
Leave Us a Review Social Media Template
Google Review Request Email Template
Example Video: Reviews Request
Google Review Script & Instructions for Staff
Quick Tip: Reviews for each location
Online Review Job Post (Word doc with social post text)
Online Review Job Post (PowerPoint design file template)
Advanced Techniques for Getting Google Reviews

Module 4: Maximize Your Online Presence

Module 4 Video: Maximize Your Online Presence
Workbook: Module 4: Maximize Your Online Presence
Google Posts
How Real Estate Agents Rank Higher on Google

Module 5: Grow Your Business-to-Business Database with Google

Module 5 Video: Grow Your Business-to-Business Database with Google
Workbook: Module 5: Grow Your Business-to-Business Database with Google
Real Estate Vendor List Template
Real Estate Vendor Program Scripts

Module 6: Additional Online Lead Referral Services

Module 6 Video: Additional Online Referral Lead Services
Workbook: Module 6: Additional Online Referral Lead Services
Online Lead Referral Sources

About this course

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Immediate Takeaways

Here is what you can expect to gain from taking this online course.

Learn about Local Services Ads and how to leverage them to dominate the local real estate market
Business profile best practices and how-to to create a profile that will showcase the value you provide
How to get reviews and use them to grow your business
Action Steps at the end of each module to help you apply what you just learned

Reviews

"I use ICT systems, the Icenhower Institute, and the coaching program to coach and train my team of over 30 agents. I use the ICT dashboard systems to keep my entire team accountable for their activities and set proper expectations."

Jake Rockwell

Over 500 Units Sold Annually

"I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."

Dennis Adelpour

Luxury Agent - West Los Angeles

"When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."

Tammi Humphrey

#1 Market Share & 100 Million in Annual Sales Volume

Instructor

Brian Icenhower.

What are Local Services Ads (LSA) for Realtors? Our industry is shifting, again, thanks to technology.

Once upon a time, Zillow dominated the online lead scene. But recently we have seen a shift away from Zillow — so where do we go next? Why is Zillow going away? How is Zillow going away? Why should we be going someplace else?

You’ve got a lot of questions, and so did we. Luckily for you, we got the answers, and we put them all together into this online course for you.

What are you waiting for?

Master online real estate leads — discover what you need to do, learn the best practices Top Producers use to generate and accelerate their businesses, and become the #1 Realtor in your desired neighborhood!

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