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  Business Planning

  $299

  ICT Online Course

  Business Planning

  

  Turn your goals into a clear roadmap for real estate success.

  • Step-by-step guidance to create a customized business plan

  • Proven models for setting goals, tracking metrics, and driving growth

  • How to align daily activities with long-term objectives

  • Strategies to budget for lead generation, staffing, and operations

  • Tools to evaluate performance and adjust your plan throughout the year

  • Downloadable business plan templates, trackers, and worksheets

  Add to Cart

  Measure What Matters

  Use proven models to track metrics, budgets, and ROI for smarter decision-making.

  

  Design a Clear Plan

  Create a customized roadmap with ICT's famous 1-3-5 business plan with one, single-page document that connects your goals to daily activities.

  

  Stay on Track Year-Round

  Learn strategies to review, adjust, and adapt your plan to hit your targets consistently.

  Designed for all learning types

  Video Training

  In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.

  Written Workbook

  Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.

  Instructor Materials

  Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.

  Course curriculum

  Enrollment includes access to the following course materials for 6 months

  Business Planning 2023 Webinar Replay Intro to Business Planning

  • Introduction and Course overview
  • ICC-Business-Planning-Guide

  Module 1: The Dashboard

  • The Dashboard
  • ICC Team Dashboard Template
  • ICC Production Tracker
  • ICC Business Tracker

  Module 2: The Organizational Structure

  • Video: The Organizational Structure Chart
  • Expansion Team Organizational Structure
  • Large Team Organizational Structure – Hybrid
  • Large Team Organizational Structure – Traditional
  • Midsize Team Organizational Structure – Hybrid
  • Midsize Team Organizational Structure – Traditional
  • Small Team Organizational Structure

  Module 3: The Budget

  • Video: Production Growth Budget Schedule
  • Real Estate Budget Schedule (example)
  • Real Estate Budget Schedule (fillable)
  • Sample Profit & Loss Statement

  Module 4: The Single Page 1-3-5 Business Plan

  • Video: 1-3-5 Single Page Business Plan
  • ICC-Business-Planning-Guide
  • 1-3-5 Word Doc Editable
  • Solo Agent Single Page 1-3-5 Business Plan – Sample
  • Solo Agent Single Page 1-3-5 Business Plan – Fillable
  • Team Single Page 1-3-5 Business Plan – Sample
  • Team Single Page 1-3-5 Business Plan – Fillable
  • Broker/Owner Single Page 1-3-5 Business Plan – Sample
  • Broker/Owner Single Page 1-3-5 Business Plan – Fillable

  Module 5: Going Virtual

  • Virtual Listing Presentation Templates
  • Virtual Real Estate Listings – How REALTORS Conduct Virtual Consultations
  • Promoting Virtual Broker Open Houses Using Social Media
  • Example of Successful Real Estate Marketing Video: The Future of Real Estate is Now
  • Example of a Real Estate Buyer Presentation: The Virtual Consultation Process
  • Virtual Showing Request Form

  Module 6: The Schedule & Conclusion

  • Video: The Schedule and Conclusion
  • Daily Schedule for Realtors
  • Personalized Schedule Fillable
  • Quarterly & Mid-Year Review Form

  BONUS Module: The 10-10-5 System and more help

  • Bonus Module Workbook: The 10-10-5 System
  • BONUS HELP: Stock Photo Download
  • BONUS HELP: How to Use Canva Tutorial
  • BONUS HELP: How to Find Royalty Free Images

  

  About this course

  • $299
  • 41 lessons
  • 2.5 hours of video content

  Add to Cart

  What Makes Our Business Plan Different?

  We get specific and walk you through the entire process. You'll learn:

  • How to build a single page business plan
  • How to define your “Number One Goal”
  • What 3 Strategies you need to Focus on to get to the One Goal
  • How to prioritize and implement
  • Steps for success for Solo Agents as well as Teams and Brokerages

  Reviews

  "I use ICT systems, the Icenhower Institute, and the coaching program to coach and train my team of over 30 agents. I use the ICT dashboard systems to keep my entire team accountable for their activities and set proper expectations." Jake Rockwell Over 500 Units Sold Annually "I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income." Dennis Adelpour Luxury Agent - West Los Angeles "When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends." Tammi Humphrey #1 Market Share & 100 Million in Annual Sales Volume Instructor

  Brian ​Icenhower.

  Brian Icenhower is the CEO and Founder of Icenhower Coaching & Consulting (ICC), which provides customized coaching and training programs to many of the highest producing real estate agents, teams, and brokerage owners in North America. This progressive company also produces online courses, podcasts, training materials, white label training portals, speaking events, video modules, and real estate training books. ICC is one of the largest real estate coaching companies in the world with thousands of clients and a large team of the most accomplished coaches in the industry.

  Brian Icenhower is also the creator of TheRealEstateTrainer.com, the world’s leading production training website for real estate agents with well over 100,000 subscribers. As a best-selling author, Brian Icenhower has written a large number of books on real estate topics like recruiting, prospecting, geographic farming, hiring talent, house flipping, real estate administrative systems, sales communication and behavior, building a sphere of influence, and coaching for business performance. His most recent book, The High-Performing Real Estate Team, continues to top the Amazon bestseller list.

  Brian Icenhower began his career in real estate as a top-producing real estate broker in the early 1990s until launching and operating a number of production-focused real estate offices in California and the Midwest United States. His implementation of extensive real estate productivity coaching, training, and recruiting programs has propelled these companies to be repeatedly recognized as some of the highest producing and fastest growing offices in North America by a number of major industry media sources.

  Throughout his 30-year career in real estate, Brian Icenhower has also opened and operated various escrow and title companies, real estate licensing schools, property management companies, commercial real estate divisions, and mortgage companies. He also regularly serves as a keynote speaker and presenter for many of the largest real estate companies and organizations in the United States. As a result, Brian Icenhower has become one of the most recognized names and authorities in the real estate industry today.

  

  Real estate business planning made easy.

  This course takes the mystery out of real estate business plan and guides you through the entire process. It includes information and helpful templates for both solo agents and teams of varying sizes and structures. Add to Cart

  Talk to a coach

  If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call See all courses

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  Expired Listings Prospecting

  $149

  ICT Online Course

  Expired Listings Prospecting

  

  Turn expired listings into fresh opportunities and new clients.

  • Step-by-step system to prospect expired and withdrawn listings

  • Scripts and dialogues that win appointments with frustrated sellers

  • How to handle objections and rebuild seller confidence

  • Strategies to differentiate yourself from past agents and stand out

  • Follow-up systems that keep you top of mind until sellers are ready

  • Downloadable scripts, tracking sheets, and prospecting templates

  Add to Cart

  Convert Expireds into Clients

  Learn proven techniques to re-engage sellers who are ready for a new approach.

  

  Handle Tough Conversations

  Gain confidence with scripts that overcome objections and build trust.

  

  Stand Out from the Competition

  Use systems and strategies that set you apart and win more listings.

  Designed for all learning types

  Video Training

  In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.

  Written Workbook

  Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.

  Instructor Materials

  Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.

  Course curriculum

  Enrollment includes access to the following course materials for 6 months

  Course materials

  • Prospecting for Expired Listings
  • Video: Prospecting for Expired Listings
  • Resource: Expired Listing Call Log (Fillable)
  • Resource: Daily Contact Log (Fillable)
  • Graphic: Organized Sales Process Flowchart
  • Resource: Objection Handling & Validation
  • Resource: Sample Weekly Calendar
  • Script: Pre-Qualification
  • Script: Expired Listings - Phone & Voicemail
  • Script: Expired Listings 1
  • Script: Expired Listings 2
  • Script: Expired Listings - Objection Handlers
  • Expired Follow-Up Plan
  • BONUS VIDEO: Expired Listing Strategy in a Low-Inventory Market with Curtis Fenn, President of RedX

  

  About this course

  • $149
  • 18 lessons
  • 1 hour of video content

  Add to Cart

  Certification & Designation Upon Completion

  In this ICT online course, you will receive an official designation of "Certified Expired Listings Expert" or CELE upon completion, as well as a downloadable (and printable) Certificate of Completion. Add your designation seal, as well as your designation letters, to your email signature to bolster your reputation and show off your expertise to clients and colleagues alike.

  Reviews

  "I use ICT systems, the Icenhower Institute, and the coaching program to coach and train my team of over 30 agents. I use the ICT dashboard systems to keep my entire team accountable for their activities and set proper expectations." Jake Rockwell Over 500 Units Sold Annually "I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income." Dennis Adelpour Luxury Agent - West Los Angeles "When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends." Tammi Humphrey #1 Market Share & 100 Million in Annual Sales Volume Instructor

  Brian ​Icenhower.

  Founder & CEO of Icenhower Coaching & Consulting

  Founder/CEO of one of the world's largest real estate coaching, training, and education companies. ICC is also a leader in online training courses, systems, and company-branded websites for agent and brokerage training and onboarding.

  

  Restart the clock on expired listings.

  The hyper-focused content of this course will enable you to quickly master the techniques Top Producing agents use to convert expired listings into new listings for their real estate business. Get everything you need to succeed.

  Add to Cart

  Talk to a coach

  If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call See all courses

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  Success Mindset

  $249

  ICT Online Course

  Success Mindset

  

  Develop the mindset, habits, and focus that drive success in every area of your real estate business and life.

  • Learn the daily disciplines and thought patterns used by top-producing agents and leaders

  • Discover how to overcome limiting beliefs, self-doubt, and procrastination

  • Build consistency through goal setting, accountability, and personal growth strategies

  • Gain practical tools for managing stress, time, and emotional resilience in a competitive market

  • Understand how to create alignment between your values, vision, and business plan

  • Includes mindset exercises, reflection worksheets, and performance-tracking templates

  Add to Cart

  Think Like a Top Producer

  Adopt the mental models and habits that fuel long-term real estate success.

  

  Stay Focused & Driven

  Build resilience and discipline to push through challenges and achieve your goals.

  

  Grow Personally & Professionally

  Develop the inner confidence and clarity that lead to consistent performance.

  Designed for all learning types

  Video Training

  In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.

  Written Workbook

  Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.

  Instructor Materials

  Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.

  Course curriculum

  Enrollment includes access to the following course materials for 6 months

  Module 1: Thoughts Control Actions

  • VIDEO: Thoughts Control Actions
  • AUDIO: Thoughts Control Actions
  • Workbook: Thoughts Control Actions
  • The Gandhi Circle PDF
  • 6 Rules for Controlling Your Words PDF
  • Action Steps for Module 1

  Module 2: Keep Emotions Between the Lines

  • VIDEO: Keep Emotions Between the Lines
  • AUDIO: Keep Emotions Between the Lines
  • Keep Emotions Between the Lines PDF
  • Workbook: Keep Emotions Between the Lines
  • DISC Behavioral Assessment Image
  • Action Steps for Module 2

  Module 3: Get Uncomfortable

  • VIDEO: Get Uncomfortable
  • AUDIO: Get Uncomfortable
  • Workbook: Get Uncomfortable
  • The Comfort Zone PDF
  • Action Steps for Module 3

  Module 4: Rights Vs. Responsibilities

  • VIDEO: Rights vs. Responsibilities
  • AUDIO: Rights vs. Responsibilities
  • Workbook: Rights vs. Responsibilities
  • Rights vs. Responsibilities PDF
  • Action Steps for Module 4

  Module 5: Be Solution Oriented

  • VIDEO: Be Solution Oriented
  • Workbook: Be Solution Oriented
  • The Solution Triangle PDF
  • DISC Profiles Image
  • Action Steps for Module 5
  • AUDIO: Be Solution Oriented

  Module 6: Scarcity Vs. Abundance

  • VIDEO: Scarcity vs. Abundance
  • AUDIO: Scarcity vs. Abundance
  • Workbook: Scarcity vs. Abundance
  • 5 Steps to Mastery PDF – full page version
  • 5 Steps to Mastery PDF
  • 5 Steps to Mastery – Social Media Post
  • Scarcity Vs. Abundance Chart
  • Action Steps for Module 6

  Module 7: Activities Over Results

  • VIDEO: Activities Over Results
  • AUDIO: Activities Over Results
  • Workbook: Activities Over Results
  • Action Steps for Module 7

  Module 8: Embrace Routines & Rituals

  • VIDEO: Embrace Routines & Rituals
  • AUDIO: Embrace Routines & Rituals
  • Workbook: Embrace Routines & Rituals
  • Action Steps for Module 8
  • Listing & Closing Checklists

  Module 9: Not Calendared, Not Happening!

  • VIDEO: Not Calendared, Not Happening!
  • AUDIO: Not Calendared, Not Happening!
  • Workbook: Not Calendared, Not Happening!
  • Action Steps for Module 9
  • Daily Schedule for Realtors
  • Sample Weekly Calendar for Realtors

  Module 10: Fail Forward

  • VIDEO: Fail Forward
  • AUDIO: Fail Forward
  • Workbook: Fail Forward
  • Action Steps for Module 10

  

  About this course

  • $249.00
  • 58 lessons
  • 3 hours of video content

  Add to Cart

  Immediate Takeaways

  Here is what you can expect to gain from taking this online course.

  • Use these real estate training ideas for motivation to help train and inspire real estate agents to stay positive, increase production, and succeed!
  • Train agents how and why to control their thoughts and actions to increase their level of professionalism and customer service.
  • Train and motivate real estate agents to focus their time and energy on income-producing activities.
  • Learn the concept of "Rights vs. Responsibilities" and increase the professionalism of both Realtors and administrative staff members in your real estate organization.
  • Learn how to use The Solution Triangle to be self-managed and solution-oriented and ultimately solve your own problems by leveraging your network.
  • Become empowered and understand the importance of purposely adopting an abundant mindset to prevent scarcity-based thinking.
  • Learn how to embrace the uncomfortable activities required to generate desired results.
  • Get Top Producer time blocking tips for real estate agents to effectively manage and protect their time allocated for lead generation activities.
  • Use our simple Realtor time management system to overcome limiting beliefs about not having enough time to conduct lead generation activities to get more business.
  • Learn how to fail forward in order to get into action quickly to grow your business.

  Reviews

  "I use ICT systems, the Icenhower Institute, and the coaching program to coach and train my team of over 30 agents. I use the ICT dashboard systems to keep my entire team accountable for their activities and set proper expectations." Jake Rockwell Over 500 Units Sold Annually "I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income." Dennis Adelpour Luxury Agent - West Los Angeles "When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends." Tammi Humphrey #1 Market Share & 100 Million in Annual Sales Volume Instructor

  Brian ​Icenhower.

  I created Success Mindset because there is simply no other training out their like this specifically for real estate agents.

  You are in the right place at the right time. This course, to me, contains some of the most crucial training that people in the real estate industry can take part it.

  With the ups and downs in the real estate market, and the uncertainty, at times, with regards to commissions checks -- there is a lot of volitility in real estate as a career choice. This isn't he usual 9-5 job where you get the same paycheck every two weeks.

  Of course, one positive aspect of choosing real estate as your career is that there is no ceiling on the potential to be successful. The income opportunities are incredible. However, to get to those places, where you reap the benefits of being in the real estate industry, it takes a lot of mental strength. 

  If that's what you're after, this Success Mindset course is exactly what you need.

  The average agent has a negative mindset, and stays "stuck" in their comfort zone. They decide they would rather keep a "flexible" schedule and avoid doing uncomfortable activities. They come from "scarcity" instead of "abundance".

  This course I've created will walk you through, step by step, as I teach you how the Top Producers shift their mindset in order to grow their business.

  Now is the time to step up your game. You will learn the necessary mindset changes that you need to make, tips and techniques on how to embrace being uncomfortable, and resources to support your journey.

  

  Unlock the mindset that drives top producers to success.

  Enroll in Success Mindset (ICT) to learn how to think, act, and perform like the most successful real estate professionals in the industry. Build confidence, consistency, and clarity to achieve your goals and sustain growth.
  Start mastering your success mindset today. Add to Cart

  Success Mindset

  More about this real estate training course

  Talk to a coach

  If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call See all courses

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  Optimizing Your Facebook Page

  $149

  ICT Online Course

  Optimizing Your Facebook Page

  

  Learn how to optimize your Facebook Business Page to attract leads, build engagement, and grow your real estate brand.

  • Step-by-step training to set up and optimize your Facebook Business Page for maximum visibility

  • Learn how to create content that drives engagement and builds trust with your audience

  • Discover strategies for using Facebook features like reviews, messaging, and events to generate leads

  • Understand Meta’s algorithms and how to post strategically for greater reach

  • Includes checklists, templates, and examples from top-performing real estate pages

  Add to Cart

  Grow Your Online Presence

  Set up and optimize your Facebook Business Page to attract more followers and clients.

  

  Engage With Your Audience

  Create high-performing content that builds trust and keeps your business top of mind.

  

  Generate Quality Leads

  Leverage Facebook’s tools and analytics to convert engagement into real estate opportunities.

  Designed for all learning types

  Video Training

  In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.

  Written Workbook

  Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.

  Instructor Materials

  Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.

  Course curriculum

  Enrollment includes access to the following course materials for 6 months

  Module 1: Creating a Facebook Page for Your Business

  • Video: Creating a Facebook Page for Your Business
  • Module 1 Workbook: Creating a Facebook Page for Your Business

  Module 2: Adding Essential Information to Your Facebook Page

  • Video: Adding Essential Information to Your Facebook Page
  • Module 2 Workbook: Adding Essential Information to Your Facebook Page

  Module 3: Creating a Professional Cover Image for Your Facebook Page

  • Video: Creating a Professional Cover Image for Your Facebook Page – PART 1
  • Video: Creating a Professional Cover Image for Your Facebook Page – PART 2
  • Module 3 Workbook: Creating a Professional Cover Image for Your Facebook Page
  • Facebook Cover Tempaltes

  Module 4: Free Keyword Research Tools for Facebook

  • Video: Free Keyword Research Tools for Facebook
  • Module 4 Workbook: Free Keyword Research Tools for Facebook
  • Keyword Research Toolkit

  Module 5: Finding the Best Keywords for Your Business Facebook Page

  • Video: Finding the Best Keywords for Your Business Facebook Page
  • Module 5 Workbook: Finding the Best Keywords for Your Business Facebook Page
  • Keyword Examples

  Module 6: Creating an Optimized Facebook Page Description

  • Video: Creating an Optimized Facebook Page Description
  • Module 6 Workbook: Creating an Optimized Facebook Page Description
  • Facebook Description Examples

  Module 7: Getting Your Facebook Page Username and URL

  • Video: Getting Your Facebook Page Username and URL
  • Module 7 Workbook: Getting Your Facebook Page Username & URL

  BONUS Module: Your Business Page vs. Your Personal Page

  • Bonus Module Workbook: Your Business Page vs. Your Personal Page

  BONUS Module: The 10-10-5 System and more help

  • Bonus Module Workbook: The 10-10-5 System
  • BONUS HELP: Stock Photo Download
  • BONUS HELP: How to Use Canva Tutorial
  • BONUS HELP: How to Find Royalty Free Images

  

  About this course

  • $149
  • 28 lessons
  • .5 hours of video content

  Add to Cart

  Immediate Takeaways

  Here is what you can expect to gain from taking this online course.

  • Learn how to create a Facebook Page for your business
  • Learn about the essential information you should add to your Facebook page
  • Learn how to create a professional looking cover image for your Facebook page
  • Discover the free keyword research tools available to you
  • Learn how to narrow down the best keywords to use for your Facebook business page
  • Learn how to craft an optimized Facebook page description
  • Discover how to create/edit your Facebook username and URL
  • Understand the difference between your personal Facebook page and your business Facebook page
  • Learn about the 10-10-5 system and how to use it every day for a more successful social media presence

  Reviews

  "I use ICT systems, the Icenhower Institute, and the coaching program to coach and train my team of over 30 agents. I use the ICT dashboard systems to keep my entire team accountable for their activities and set proper expectations." Jake Rockwell Over 500 Units Sold Annually "I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income." Dennis Adelpour Luxury Agent - West Los Angeles "When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends." Tammi Humphrey #1 Market Share & 100 Million in Annual Sales Volume Instructor

  Rachel ​Varner.

  Rachel is the Creative & Content Director at Icenhower Coaching & Consulting. Rachel comes to the table with experience in social media, content writing, and customer service. In writing this course, Rachel drew from her time developing ICC's social media strategy to write helpful tips and tricks for real estate agents navigating the world of creating a business Facebook page.

   

  

  Learn how to use your Facebook business page to its fullest potential.

  Whether you already have a Facebook business page and need to make some tweaks to optimize it, or even if you're brand new to the world of Facebook, this crash course will help you address the key points that will increase your SEO and engagement with your followers. Add to Cart

  Talk to a coach

  If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call See all courses

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  FLIPPING: The Complete System to Flip Houses for Profit

  $299

  ICT Online Course

  FLIPPING: The Complete System
  to Flip Houses for Profit

  

  Learn the complete system to flip houses profitably and consistently.

  • Step-by-step process from finding deals to selling the finished property

  • How to analyze properties, estimate repairs, and calculate ROI

  • Proven systems for managing contractors and renovation timelines

  • Financing strategies to fund flips with minimal risk

  • Marketing techniques to sell flips quickly and maximize profits

  • Downloadable property analysis forms, budgets, and project checklists

  Add to Cart

  Evaluate Deals with Confidence

  Learn how to spot profitable properties and avoid costly mistakes.

  

  Streamline Renovations

  Use systems to manage contractors, budgets, and timelines efficiently.

  

  Maximize Profits

  Apply proven financing and marketing strategies to flip houses with consistency.

  Designed for all learning types

  Video Training

  In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.

  Written Workbook

  Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.

  Instructor Materials

  Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.

  Course curriculum

  Enrollment includes access to the following course materials for 6 months

  Module 1: Real Estate Markets & Values

  • Module 1: Real Estate Markets & Values
  • Video: Real Estate Markets & Values
  • Module 1 Quiz

  Module 2: How to Find Flips

  • Module 2: How to Find Flips
  • Video: How To Find Flips
  • Sample CMA
  • Sample CMA – word doc editable
  • Inspection Repair Checklist
  • Inspection Repair Checklist – word doc editable
  • Notice of Default Prospecting Script
  • Module 2 Quiz

  Module 3: The Flipping Economic Model

  • Module 3: The Flipping Economic Model
  • Video: The Flipping Economic Model
  • Flipping Conversion Scripts – Word doc editable
  • Flipping Conversion Scripts
  • Module 3 Quiz

  Module 4: Purchasing Flips - From Offer To Close

  • Module 4: Purchasing flips—from offer to close
  • Video: Purchasing Flips – From Offer To Close
  • Module 4 Quiz

  Module 5: Flipping Financial Models

  • Module 5: Flipping Financial Models
  • Flipping Financial Models
  • Property Investment Summary
  • Property Investment Summary – word doc editable
  • Module 5 Quiz

  Module 6: Flip Construction

  • Module 6: Flip Construction
  • Video: Flip Construction
  • Construction Workflow Checklist
  • Construction Workflow Checklist – editable word doc
  • Module 6 Quiz

  Module 7: Selling Flips

  • Module 7: Selling Flips
  • Video: Selling Flips
  • Module 7 Quiz

  Module 8: Building Your Team

  • Module 8: Building Your Team
  • Video: Building Your Team
  • Module 8 Quiz

  

  About this course

  • $299
  • 40 lessons
  • 5.5 hours of video content

  Add to Cart

  Immediate Takeaways

  Here is what you can expect to gain from taking this online course.

  • SCRIPTS that help you convert more flipping leads. Flipping Conversion Scripts, and more
  • FORMS AND LISTS to streamline processes and document your flip. Sample CMA, Inspection Repair Checklist, Construction Workflow Checklist, and more
  • FINANCIAL MODELS to guide your property investments. Property Investment Summary, and more
  • QUIZ at the end of each module to promote retention of information and test your knowledge.
  • OPTIONS for how you learn best. Each module provides a downloadable PDF chapter as well as a featured video of Brian Icenhower, teaching the topic at hand. So however you learn best -- we have an option for you!

  Reviews

  "I use ICT systems, the Icenhower Institute, and the coaching program to coach and train my team of over 30 agents. I use the ICT dashboard systems to keep my entire team accountable for their activities and set proper expectations." Jake Rockwell Over 500 Units Sold Annually "I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income." Dennis Adelpour Luxury Agent - West Los Angeles "When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends." Tammi Humphrey #1 Market Share & 100 Million in Annual Sales Volume Instructor

  Brian ​Icenhower.

  Like all Icenhower training courses, this training manual is for those real estate agents wanting to move from a mere real estate practice to a systematized real estate business with the control and mastery of your results.

  Whether you are a seasoned real estate agent, experienced contractor, or an HGTV renovation show junkie dreaming of being free of your desk, this course will show you, step-by-step, how to succeed in flipping homes.

  This course will give you the tools to identify potential flips, quickly analyze their viability and your potential profit, and enable you to move swiftly to secure them as soon as they hit the market. This course provides a proven system with easy-to apply tools and formulas to help you skip the expensive mistakes that take most flippers out of the game before they can ever get started. 

  We know not everyone learns the same way. For that reason, this course has videos and text modules. In addition, the texts are downloadable so you can keep this information for life, and take it with you wherever you go. 

  We know this course will be valuable for your real estate business. 

  

  Flipping = wealth building

  If you are serious about flipping homes, this course is an absolute must! Add to Cart

  Talk to a coach

  If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call See all courses

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  FARM: The Real Estate Agent’s Ultimate Guide to Farming Neighborhoods

  $299

  ICT Online Course

  FARM: The Real Estate Agent's
  Ultimate Guide to Farming Neighborhoods

  

  Build your brand and dominate a neighborhood with real estate farming.

  • Step-by-step system for selecting and farming the right neighborhood

  • Proven marketing strategies to stay top-of-mind with local homeowners

  • How to use mailers, events, and digital tools for maximum exposure

  • Scripts and dialogues to connect with residents and earn trust

  • Tracking tools to measure engagement and long-term growth

  • Downloadable farming calendars, templates, and marketing materials

  Add to Cart

  Choose the Right Farm

  Learn how to identify the best neighborhoods for consistent lead generation.

  

  Stay Top of Mind

  Apply proven marketing and outreach strategies that build trust over time.

  

  Create Predictable Growth

  Turn your farm into a reliable source of listings and referrals year after year.

  Designed for all learning types

  Video Training

  In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.

  Written Workbook

  Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.

  Instructor Materials

  Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.

  Course curriculum

  Enrollment includes access to the following course materials for 6 months

  Module 1: Introduction to Farming

  • Workbook: Introduction to Farming
  • Video: How to Select Your Farm

  Module 2: Flyers, Mailers, Seasonals and Updates

  • Workbook: Flyers, Mailers, Seasonals and Updates
  • Video: Flyers, Mailers, Seasonals and Updates
  • Script: Just Sold
  • Script: Just Listed
  • Newsletter Templates by Month
  • Just Sold Flyer and Postcard Templates
  • Just Listed Flyer and Postcard Templates
  • Now Offering Virtual Showings Postcard Template
  • Direct Mail Marketing Companies
  • Check-In: Module 2

  Module 3: Calling the Neighbors & Door-Knocking

  • Workbook: Calling the Neighbors & Door-Knocking
  • Video: Calling the Neighbors & Door-Knocking
  • Script: Follow-Up for Neighbors
  • Script: Door-Knocking
  • Script: Just Sold
  • Script: Just Listed

  Module 4: FSBOs & Expired Listings

  • Workbook: FSBOs & Expired Listings
  • Video: For Sale By Owners & Expired Listings
  • Expired Listing Postcard Template
  • Script: FSBO Phone Call
  • Script: Benefits of Listing with an Agent
  • Script: The Watch Analogy
  • Script: Expired Listing #1
  • Script: Expired Listing #2
  • Script: Expired Listing #3

  Module 5: Open Houses & Neighborhood Events

  • Workbook: Open Houses & Neighborhood Events
  • Video: Open Houses & Neighborhood Events
  • Script: Promoting Your Open House
  • Script: Scheduling an Open House
  • Script: Open House Security
  • Script: Open House Buyer Conversion
  • Script: When a Neighbor Walks In
  • Client Appreciation Events Packet
  • Open House System Checklist – fillable
  • Open House System Checklist
  • Open House Instagram Posts Template
  • Open House Flyer Template
  • Open House Facebook Posts Template
  • Open House Timeline Graphic
  • Luxury Open House Ideas

  Module 6: Creating Email Databases, Campaigns, & Community Websites

  • Workbook: Email databases, campaigns and community websites
  • Video: Creating Email Databases, Campaigns & Community Websites
  • Email Campaigns
  • Community Websites
  • Search Updates
  • Script: Email Campaigns

  Module 7: Farming with Social Media

  • Workbook: Farming with Social Media
  • Video: Social Media Farming Methods
  • Real Estate Farming Ideas to Farm an Entire City
  • Script: Facebook Farming

  Bonus Module

  • Video: Geographic Farming Scripts and Ideas for Real Estate Agents
  • Farming Placement Graphic

  

  About this course

  • $299
  • 58 lessons
  • 3.5 hours of video content

  Add to Cart

  Immediate Takeaways

  Here is what you can expect to gain from taking this online course.

  • SCRIPTS that help you know how to talk to your farm. Just Sold Script, Just Listing Script, Follow-Up for Neighbors Script, Door-Knocking Script, FSBO Phone Call Script, Benefits of Listing with an Agent Script, The Watch Analogy Script, Expired Listing Scripts, Promoting Your Open House Script, Scheduling Your Open House Script, Open House Security Script, Open House Buyer Conversion Script, When a Neighbor Walks In Script, Email Campaigns Script, Facebook Farming Script, and more.
  • TOPICS that will help you learn how to farm successfully. Flyers, Mailers, Seasonals, and Updates, How to Door Knock, How to Work with FSBOs and Expireds, How to Host Open Houses and Neighborhood Events, How to Structure a Successful Email Campaign, How to Use Social Media to Farm, and more.
  • OPTIONS for how you learn best. Each module provides a downloadable PDF chapter as well as a featured video of Brian Icenhower, teaching the topic at hand. At the beginning of the course, you are also provided with a full audiobook to listen to. So however you learn best -- we have an option for you!

  

  Certification & Designation Upon Completion

  In this ICT online course, you will receive an official designation of "Certified Geographic Farming Expert" or CGFE upon completion, as well as a downloadable (and printable) Certificate of Completion. Add your designation seal, as well as your designation letters, to your email signature to bolster your reputation and show off your expertise to clients and colleagues alike.

  Reviews

  "I use ICT systems, the Icenhower Institute, and the coaching program to coach and train my team of over 30 agents. I use the ICT dashboard systems to keep my entire team accountable for their activities and set proper expectations." Jake Rockwell Over 500 Units Sold Annually "I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income." Dennis Adelpour Luxury Agent - West Los Angeles "When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends." Tammi Humphrey #1 Market Share & 100 Million in Annual Sales Volume Instructor

  Brian ​Icenhower.

  This course will help you learn the strategies and methods top producing real estate agents use to successfully farm neighborhoods to become the community real estate expert of choice.

  Learn the systems that real estate coach Brian Icenhower implements with many of the top producing agents in the world to create steady and predictable sources of commission income from targeted geographic communities.

  Get the business generation strategies, techniques, scripts and tools to build your real estate geographic farming business from the ground up.

  We know not everyone learns the same way. For that reason, FARM: Ultimate Guide to Geographic Farming has videos, text modules, and a full audiobook. In addition, the text and audiobook are downloadable so you can keep this information for life, and take it with you wherever you go.

  We know this course will be valuable for your real estate business.

  

  Become the neighborhood real estate expert of choice.

  Learn the systems that real estate coach Brian Icenhower implements with many of the top producing agents in the world to create steady and predictable sources of commission income from targeted geographic communities. Get the business generation strategies, techniques, scripts and tools to build your real estate geographic farming business from the ground up.

  Add to Cart

  Agent Financials

  More about this real estate training course

  Talk to a coach

  If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call See all courses

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  ISA Agent Training

  $199

  ICT Online Course

  ISA Agent Training

  

  Master the skills, scripts, and systems that turn Inside Sales Agents into high-performing lead converters.

  • Step-by-step training for converting inbound and outbound leads efficiently

  • Proven phone scripts, text templates, and follow-up sequences for every lead type

  • Techniques for nurturing cold, warm, and hot leads through consistent communication

  • Learn how to overcome objections and set more qualified appointments

  • Systems to track metrics and improve performance through accountability

  • Downloadable workbooks, tracking sheets, and scripts for daily ISA success

  Add to Cart

  Convert More Leads

  Learn the proven scripts and communication techniques that turn prospects into appointments.

  

  Stay Consistent

  Follow structured systems for daily lead generation, follow-up, and accountability.

  

  Drive Team Growth

  Help your agents close more deals with a predictable, high-conversion ISA process.

  Designed for all learning types

  Video Training

  In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.

  Written Workbook

  Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.

  Instructor Materials

  Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.

  Course curriculum

  Enrollment includes access to the following course materials for 6 months

  Module 1: Online Lead Sources

  • Video: Online Lead Sources
  • Intro & Setting Online Leads and Setting Expectations eBook file

  Module 2: Making Initial Contact with Online Leads

  • Video: Making Initial Contact with Online Leads
  • Making Initial Contact with Online Leads eBook file
  • 2-Week Assault Plan
  • VIDEO: How to Set Up Your CRM
  • SOI Call & Text Contact Cycle

  Module 3: Online Lead Follow-Up Plans

  • Video: Online Lead Follow-Up Plans
  • Online Lead Follow-Up Plans eBook file

  Module 4: Online Lead Nurturing Scripts

  • Video: Online Lead Nurturing Scripts
  • Online Lead Nurturing Scripts eBook file

  Module 5: Tracking Online Lead Key Performance Indicators

  • Video: Tracking Online Lead Key Performance Indicators
  • Tracking Online Lead Key Performance Indicators eBook file
  • ICC Team Dashboard Template

  Module 6: Scheduling & Time Management

  • Learning Objectives
  • Printable Workbook: Scheduling & Time Management
  • Video: Scheduling & Time Management
  • Tips to Avoid Procrastination
  • Scheduling Calendar
  • Daily Schedule for Realtors
  • Quiz: Module 6

  Module 7: Conversation Skill Development - Mirroring & Matching

  • Learning Objectives
  • Printable Workbook: Conversation Skill Development – Mirroring & Matching
  • Video: Conversation Skill Development – Mirroring & Matching
  • Learning Styles Language
  • What Type of Learner Are You?
  • Quiz: Module 7

  Module 8: Downswings, Embedded Commands, Tie-Downs & Trial Closes

  • Learning Objectives
  • Printable Workbook: Downswings, Embedded Commands, Tie-Downs & Trial Closes
  • Video: Downswings, Embedded Commands, Tie-Downs & Trial Closes
  • Trial Closes & Tie-Downs
  • DISC Profiles
  • Step + Value + Tie Down
  • Step + Value + Tie Down (BLANK)
  • Embedded Commands Practice
  • Trial Close Practice Tracker
  • Quiz: Module 8

  Module 9: Tracking, Analytics & Organized Sales Process

  • Learning Objectives
  • Printable Workbook: Tracking, Analytics & Organized Sales Process
  • Video: Tracking, Analytics & Organized Sales Process
  • Organized Sales Process: Phases Flowchart
  • Quiz: Module 9

  Module 10: Alternative-Choice Close & Objection-Handling

  • Learning Objectives
  • Printable Workbook: Alternative-Choice Close & Objection-Handling
  • Alternative-Choice Close & Objection-Handling
  • Methods of Closing
  • Objection Handlers
  • Quiz: Module 10

  Module 11: Creating Urgency

  • Learning Objectives
  • Printable Workbook: Creating Urgency
  • Video: Creating Urgency – Scripts & Techniques
  • Top Ways to Create Urgency
  • Organized Sales Process: Phases Flowchart
  • Quiz: Module 11

  Module 12: Nurturing & Cultivation

  • Learning Objectives
  • Printable Workbook: Nurturing & Cultivation
  • Video: Nurturing & Cultivation
  • Weekly Nurture Checklist
  • Are You Nurturing?
  • Nurture Contact Formula Flowchart
  • Real-Deal Trust Builders
  • Organized Sales Process Phases Flowchart
  • Quiz: Module 12

  Module 13: Pre-Qualification

  • Learning Objectives
  • Printable Workbook: Pre-Qualification
  • Video: Pre-Qualification: Processes, Scripts & Methods
  • Pre-Qualification Do’s and Don’ts
  • Phrases to Get Back on Track
  • Buyer Questionnaire & Lead Sheet
  • Buyer Questionnaire & Lead Sheet (fillable PDF)
  • Seller Questionnaire & Lead Sheet
  • Seller Questionnaire & Lead Sheet (fillable PDF)
  • Quiz: Module 13
  •  

  Module 14: Closing & Conversation Models

  • Learning Objectives
  • Printable Workbook: Closing & Conversation Models
  • Video: Closing & Conversation Models
  • Methods of Closing
  • 3 Deep Questions
  • L.P.M.A.M.A. Qualifying Conversation Model
  • Quiz: Module 14

  Module 15: Building Value

  • Learning Objectives
  • Printable Workbook: Building Value
  • Video: Building Value
  • Building Value
  • Organized Sales Process Phases Flowchart
  • Real-Deal Trust Builders
  • 3 Deep Questions
  • Quiz: Module 15

  

  About this course

  • $199.00
  • 94 lessons
  • 10 hours of video content

  Add to Cart

  Immediate Takeaways

  Here is what you can expect to gain from taking this online course.

  • TOPICS including time management, tracking KPIs, how to prospect for online leads, conversion skill development, objection handling, how to nurture leads, closing strategies, mirroring and matching, DISC behavioral assessment, and more.
  • SCRIPTS to reach all kinds of prospects. Online Lead Nurturing Script book, Script Book for ISAs, and more.
  • RESOURCES to help you do your job more efficiently and effectively. Buyer Lead Sheet, Seller Lead Sheet, Trial Close Practice Tracker, Scheduling Calendar, Embedded Commands Practice, DISC Behavioral Assessment, Scripts, and more.
  • QUIZ at the end of modules to promote retention of information and test your knowledge.
  • OPTIONS for how you learn best. Each module provides a downloadable PDF chapter as well as a featured video of Brian Icenhower, teaching the topic at hand. So however you learn best -- we have an option for you!

  

  Certification & Designation Upon Completion

  In this ICT online course, you will receive an official designation of "Certified Inside Sales Agent" or CISA upon completion, as well as a downloadable (and printable) Certificate of Completion. Add your designation seal, as well as your designation letters, to your email signature to bolster your reputation and show off your expertise to clients and colleagues alike.

  Reviews

  "I use ICT systems, the Icenhower Institute, and the coaching program to coach and train my team of over 30 agents. I use the ICT dashboard systems to keep my entire team accountable for their activities and set proper expectations." Jake Rockwell Over 500 Units Sold Annually "I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income." Dennis Adelpour Luxury Agent - West Los Angeles "When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends." Tammi Humphrey #1 Market Share & 100 Million in Annual Sales Volume

  I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations.

  

  Jake Rockwell

  Over 500 Units Sold Annually

  I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income.

  

  Dennis Adelpour

  Luxury Agent - West Los Angeles

  When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends.

  

  Tammi Humphrey

  #1 Market Share & 100 Million in Annual Sales Volume

  Instructor

  Brian ​Icenhower.

  Looking to make the next step in your real estate career? Then you're in the right place!

  The Inside Sales Agent (ISA) Training online course is for real estate agents who want to take on the challenge of becoming ISAs, with a systematized process for lead generation, nurturing, and converting that will set you up for success.

  With 15 text-and-video modules packed with tips and resources, the course will teach you everything you need to know to get started in inside sales, using coach Brian Icenhower's tried-and-true methods to give you the advantage of over three decades of experience in the business.

  

  Build a high-performing Inside Sales Agent team that fuels your pipeline.

  Enroll in ISA Agent Training to master scripts, systems, and daily routines that drive consistent lead conversion. Learn how to structure your ISA department for maximum productivity and growth.

  
  Start training your ISAs for success today.

  Add to Cart

  Talk to a coach

  If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call See all courses

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  The Buyer Lead Conversion Process

  $149

  ICT Online Course

  Buyer Lead Conversion Process

  

  Turn buyer leads into loyal clients with a proven conversion system.

  • Step-by-step process to convert online and SOI buyer leads

  • Scripts and dialogues for initial contact, follow-up, and appointments

  • How to build trust quickly and position yourself as the go-to agent

  • Follow-up systems that keep you top of mind until buyers are ready

  • Techniques to handle objections and secure buyer agreements

  • Downloadable scripts, follow-up plans, and tracking templates

  Add to Cart

  Master the Conversion Process

  Learn the exact steps to take buyer leads from first contact to signed client.

  

  Use Proven Scripts

  Confidently communicate with buyers using ready-to-use dialogues and follow-up plans.

  

  Increase Closing Rates

  Apply systems that boost your conversion, shorten timelines, and grow your pipeline.

  Designed for all learning types

  Video Training

  In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.

  Written Workbook

  Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.

  Instructor Materials

  Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.

  Course curriculum

  Enrollment includes access to the following course materials for 6 months

  Course materials

  • The Buyer Lead Conversion Process
  • Part One: Buyers don’t know what they don’t know
  • Part Two: From contact to appointment
  • Part Three: Buyer and lender consultations
  • Part Four: Making things official
  • Script: Presenting the exclusive buyer agency agreement
  • Script: Handling objections to signing the buyer agency agreement
  • Script: MLS Auto-Prospecting
  • Buyer Questionnaire & Lead Sheet
  • Quiz: Buyer Lead Conversion
  • Action Steps

  Seller Lead Conversion role play videos

  • Pre-Buyer Consult Video #1 Script
  • Buyer Consultation Video Script

  

  About this course

  • $149
  • 15 lessons
  • 1 hour of video content

  Add to Cart

  Reviews

  "I use ICT systems, the Icenhower Institute, and the coaching program to coach and train my team of over 30 agents. I use the ICT dashboard systems to keep my entire team accountable for their activities and set proper expectations." Jake Rockwell Over 500 Units Sold Annually "I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income." Dennis Adelpour Luxury Agent - West Los Angeles "When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends." Tammi Humphrey #1 Market Share & 100 Million in Annual Sales Volume Instructor

  Brian ​Icenhower.

  A major part of succeeding in real estate is developing a strong sphere of influence — but you can't stop there.

  Once you've started leveraging your networks to generate leads, it's time to get to work on converting them into buyers and listings. In this mini-course, you'll learn all the ins and outs of getting buyers on your side.

  We'll teach you how to approach and address buyers' unique needs, get them in the door for a proper appointment, make the most of your consultations, and, of course, how to seal the deal by signing an exclusive agreement.

  Don't just work your SOI — make it work for you! This condensed course has everything you need; what are you waiting for?

  

  The buyer lead conversion process.

  The hyper-focused content in this condensed course will help you quickly master the techniques top producing agents use to convert leads into buyers. You'll learn to assess buyer needs, guide them through the right conversations, and say the right thing at the right time to seal the deal.

  Add to Cart

  Talk to a coach

  If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call See all courses

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