PIVOT – How Realtors Should Adjust to a Changing Market

Designed for all learning types

Video Training

In-depth professional video training on every module, presented by the author, Brian Icenhower.

Written Modules

Detailed and downloadable written modules with detailed graphics, scripts, spreadsheets, forms, and so much more.

Course curriculum

Enrollment includes access to the following course materials for 2 years

  • PIVOT #1 – Your Real Estate Sphere of Influence in a Changing Market
  • PIVOT #1 – Your Real Estate Sphere of Influence in a Changing Market
  • Sample SOI Contact Plans
  • Building a Sphere of Influence Referral Database for Real Estate Agents
  • Generating Business with a Sphere of Influence (SOI) – Who Should Be in Your SOI_
  • SOI Referral Scripts Booklet
  • Daily Contact Form fillable
  • SOI Member Contact Form fillable
  • Coronavirus COVID-19 email letter template for Sphere of Influence
  • PIVOT #2 – Social Media for Realtors When the Market Turns
  • PIVOT #2 – Social Media for Realtors When the Market Turns
  • Realtor Ideas to Help their Communities During the Coronavirus Crisis
  • REALTOR’s Put Community First- Social Media Ideas from a 100-Agent Mastermind
  • How Realtors Can Use Social Media _ Social Media Strategy for Real Estate
  • Virtual Realtor Mediakit
  • PIVOT #3 – The Best Real Estate Marketing Videos for Agents
  • PIVOT #3 – The Best Real Estate Marketing Videos for Agents
  • How buyers can view your home WITHOUT coming inside-
  • How to Market Safe & Virtual Real Estate Listing Services During the Coronavirus Pandemic
  • Make Video Marketing Work for Your Business _ Why Do Video for Real Estate_
  • PIVOT #4 – Realtor Video Conferencing Techniques
  • PIVOT #4 – Realtor Video Conferencing Techniques
  • Real Estate Video Conferencing Best Practices
  • How to Conduct Virtual Listing Presentations for Realtors
  • How Realtors Conduct Virtual Showings
  • Virtual Showing Request Form
  • Listing & Closing Checklists
  • ICC Team Dashboard Template
  • Blank Annual Business Plan fillable
  • Team Annual Business Plan
  • ICC Agent-Team Task List
  • Large Team Organizational Structure – Hybrid (fillable)
  • Large Team Organizational Structure – Traditional (fillable)
  • Midsize Team Organizational Structure – Traditional (fillable)
  • Midsize Team Organizational Structure – Hybrid (fillable)
  • Small Team Organizational Structure (fillable)
  • Expansion Team Organizational Structure fillable-2
  • PIVOT #5 – Get Your Real Estate Systems Automated
  • PIVOT #5 – Get Your Real Estate Systems Automated
  • How Realtors Build a Client Pipeline during the Coronavirus Crisis
  • Real Estate Inventory Pipelines – Your Tracking Spreadsheet
  • Listing Inventory Calculator
  • Inventory Pipelines
  • Open House System Checklist
  • SOI Database Contact Plan Tracker
  • Newsletter Templates by Month
  • SOI Database Contact Plan Tracker Tutorial
  • BONUS VIDEO: SOI Annual Database Contact Plan video
pivot in a real estate market shift

About this course

Immediate Takeaways

Here is what you can expect to gain from taking this online course.


"I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations."
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
soi audio workbook
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
recruit audio workbook
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume



Brian ​Icenhower.

A note from your instructor.

I've been in this industry for almost thirty years, so I've been through quite a few of these “turns” and I'll tell you it's the same process regardless of the catastrophe. Regardless of the reason that we have a turn in the market, we need a solid strategy and a system. We see the results and dividends. You can see a lot of our agents advancing their positions in the turns as a result.

Pivot your real estate business.

During “turns” in the market, you will set yourself apart from you competition. This course will help you pivot the way you do things as a Realtor, and adapt to survive and thrive, even when times are tough.

Talk to a coach

If you’ve been considering hiring a coach, now’s the time. Book a FREE coaching consultation session with your purchase of this course!
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