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Real Estate Coaching – Icenhower Coaching
ICT Online Course

PIVOT

How Realtors Should Adjust to a Changing Market

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Learn how to adapt, thrive, and grow your real estate business in any market condition.

  • Discover how to adjust your mindset and business plan during market shifts

  • Learn proven lead generation and conversion strategies that work in slower markets

  • Gain techniques to communicate value to clients and overcome uncertainty

  • Implement systems that stabilize production and profitability when market dynamics change

  • Explore case studies from top agents who have successfully navigated past downturns

  • Includes downloadable scripts, templates, and planning worksheets

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Adapt to Win

Learn how to shift your mindset and strategy to stay productive in any market cycle.

Generate Consistent Business

Master lead generation and conversion systems that keep your pipeline full year-round.

Lead With Confidence

Communicate market insights to clients and guide them through change with expertise.

Designed for all learning types

Video Training

In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.

Written Workbook

Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.

Instructor Materials

Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.

Course curriculum

Enrollment includes access to the following course materials for 6 months

  • PIVOT #1 – Your Real Estate Sphere of Influence in a Changing Market
  • PIVOT #1 – Your Real Estate Sphere of Influence in a Changing Market
  • Sample SOI Contact Plans
  • Building a Sphere of Influence Referral Database for Real Estate Agents
  • Generating Business with a Sphere of Influence (SOI) – Who Should Be in Your SOI_
  • SOI Referral Scripts Booklet
  • Daily Contact Form fillable
  • SOI Member Contact Form fillable
  • Coronavirus COVID-19 email letter template for Sphere of Influence
  • PIVOT #2 – Social Media for Realtors When the Market Turns
  • PIVOT #2 – Social Media for Realtors When the Market Turns
  • Realtor Ideas to Help their Communities During the Coronavirus Crisis
  • REALTOR’s Put Community First- Social Media Ideas from a 100-Agent Mastermind
  • How Realtors Can Use Social Media _ Social Media Strategy for Real Estate
  • Virtual Realtor Mediakit
  • PIVOT #3 – The Best Real Estate Marketing Videos for Agents
  • PIVOT #3 – The Best Real Estate Marketing Videos for Agents
  • How buyers can view your home WITHOUT coming inside-
  • How to Market Safe & Virtual Real Estate Listing Services During the Coronavirus Pandemic
  • Make Video Marketing Work for Your Business _ Why Do Video for Real Estate_
  • PIVOT #4 – Realtor Video Conferencing Techniques
  • PIVOT #4 – Realtor Video Conferencing Techniques
  • Real Estate Video Conferencing Best Practices
  • How to Conduct Virtual Listing Presentations for Realtors
  • How Realtors Conduct Virtual Showings
  • Virtual Showing Request Form
  • Listing & Closing Checklists
  • ICC Team Dashboard Template
  • Blank Annual Business Plan fillable
  • Team Annual Business Plan
  • ICC Agent-Team Task List
  • Large Team Organizational Structure – Hybrid (fillable)
  • Large Team Organizational Structure – Traditional (fillable)
  • Midsize Team Organizational Structure – Traditional (fillable)
  • Midsize Team Organizational Structure – Hybrid (fillable)
  • Small Team Organizational Structure (fillable)
  • Expansion Team Organizational Structure fillable-2
  • PIVOT #5 – Get Your Real Estate Systems Automated
  • PIVOT #5 – Get Your Real Estate Systems Automated
  • How Realtors Build a Client Pipeline during the Coronavirus Crisis
  • Real Estate Inventory Pipelines – Your Tracking Spreadsheet
  • Listing Inventory Calculator
  • Inventory Pipelines
  • Open House System Checklist
  • SOI Database Contact Plan Tracker
  • Newsletter Templates by Month
  • SOI Database Contact Plan Tracker Tutorial
  • BONUS VIDEO: SOI Annual Database Contact Plan video
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About this course

  • $199.00
  • 50 lessons
  • 5.5 hours of video content
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Immediate Takeaways

Here is what you can expect to gain from taking this online course.

  • WORKBOOK to take you step by step through each concept of the PIVOT process. Thought questions, activities, action items, and applications throughout!
  • COVID-19 TEMPLATES - Coronavirus COVID-19 Email Letter Template for Sphere of Influence, Virtual Realtor Media Kit, Newsletter Templates by Month, and more
  • SCRIPTS that help you incorporate friends, acquaintances, vendors and others into your SOI. SOI Referral Script Booklet
  • FORMS AND LISTS to streamline processes and document your SOI. Daily Contact Form, Virtual Showing Request Form, Listing and Closing Checklists, ICC Scoreboard Template and Instructions, Business Plan Templates, Agent-Team Tasklist, Team Org Charts, Listing Inventory Calculator, Open House System Checklist, and more
  • CONTACT PLANS - Sample contact plans and instructions on how to create your own to maximize your interactions with your SOI.
  • OPTIONS for how you learn best. Each module provides a downloadable PDF chapter as well as a featured video of Brian Icenhower, teaching the topic at hand. At the beginning of the course, you are also provided with a full audiobook to listen to. So however you learn best -- we have an option for you!

Reviews

"I use ICT systems, the Icenhower Institute, and the coaching program to coach and train my team of over 30 agents. I use the ICT dashboard systems to keep my entire team accountable for their activities and set proper expectations."
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
soi audio workbook
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
recruit audio workbook
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
Instructor

Brian ​Icenhower.

A note from your instructor.

I've been in this industry for almost thirty years, so I've been through quite a few of these “turns” and I'll tell you it's the same process regardless of the catastrophe. Regardless of the reason that we have a turn in the market, we need a solid strategy and a system. We see the results and dividends. You can see a lot of our agents advancing their positions in the turns as a result.

pivot

Stay ahead of every market shift with proven real estate strategies.

Enroll in PIVOT: How Realtors Should Adjust to a Changing Market to learn how to adapt your systems, scripts, and lead generation tactics for long-term stability and growth. Turn uncertainty into opportunity and lead your clients with confidence.
Start your market pivot today.
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Talk to a coach

If you’ve been considering hiring a coach, now’s the time. Book a FREE coaching consultation session with your purchase of this course!
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