Learn the real estate listing marketing techniques top agents use to market properties from listing to closing to gain exposure for both themselves and for their listings.
Most real estate listing marketing activity is done for two reasons:
When we market a listing for sale, we’re not only marketing the property, we’re also marketing ourselves. In the following video segment from the ICC Online Learning Center‘s ADMIN course for training real estate administrative staff, Icenhower Coaching & Consulting‘s founder Brian Icenhower explains the concepts behind real estate listing marketing from listing to closing.
To maximize real estate listing marketing opportunities, every property status-change presents a marketing opportunity that should be leveraged. For example, if you have a property that’s going to be listed soon, you can market “Coming Soon”, if that’s permissible in your area. You can also advertise when the property is “Just Listed” or “Under Contract”. As well as marketing “Open House” events (or multiple open house events). Every change along the way presents a marketing opportunity, all the way through to “Sale Pending” and “Just Sold”. Moreover, you can market the property after it’s been sold a second time by including it as a comparable in a Comparative Market Analysis mailer to the entire neighborhood.
These marketing activities might include phone calls, door knocking, emails, a newsletter, social media posts, mailers, or flyers. The more touches you can make through these various marketing channels to the residents of the surrounding neighborhood the better. In addition, remember that all of the marketing steps up to sale-pending are about trying to sell the home. Further, all of the marketing steps after a property goes pending are about evidencing your success. In other words, showing and telling people, look what we did and, more importantly, that it worked.
The Seller Lead Sheet & How Agents Use One
How & When to Hire a Buyer’s Agent
Real Estate Team Organizational Structure
Pre-Listing Package Contents & Strategies
Listing Presentation Scripts & Dialogues
The Best Way to Contact your Sphere of Influence
Lead Follow Up Scripts & Methods
Compensating & Training Inside Sales Agents – ISAs
Open House Guest Lists – Scripts to Get Them Filled Out
Ways to Grow a Real Estate SOI Quickly
Inside Sales Agents on Real Estate Teams
REALTOR Database Contact Plans & Scripts
Realtor Vendor Databases: Scripts & Lists to Build Them
The One Page Real Estate Business Plan
How to Transfer Facebook Friends to your Client Database
A Real Estate Administrative Assistant’s Job Description
FSBO Prospecting Scripts & Objection Handlers
Open House Scripts to Generate New Listings
Scripts for Buyers: How to Show Less Homes
Just Listed & Just Sold Real Estate Scripts
What to Say When Calling FSBO Sellers for Listings
Easy Ways to Ask Your Clients for Referrals
Scripts for Overcoming Listing Presentation Objections
When Should I Start a Real Estate Team?
