Learn the value of time management in real estate, and pick up some tools and tips to help you develop the skills to manage your time wisely.

Why is time management so important for Realtors? In today’s training video, our Director of Coaching, Brad Baldwin talks about how successful real estate agents manage their time. Success leaves clues — and we’re helping you pick up those clues and apply them to your real estate business. Effective time management will change your life!

VIDEO: Time Management Skills for Realtors

“Boring” isn’t bad

Successful real estate agents are sometimes viewed as boring by an untrained outside. Their days are regimented and repetitive. It is this discipline and the time management skills these Realtors are using that makes them so successful. Routine is good. Habits are good. If you start your work at the same time every single day, you will be much more productive. As humans, having a routine works really well with the way our brains work.

The job of a real estate agent is unusual because it doesn’t operate on a set schedule the way many other jobs do. This is why Realtors must focus on developing these time management skills in order to be successful. As a real estate agent, there are certain activities that work well at certain times of the day. Here are some general time management guidelines for Realtors.

How to time block your calendar

  • Set up your day for success. Before your set start time (for example, 9am), go through your emails. Respond to urgent matters and delete junk mail, so that later in the day when you have time blocked to check your email, you have less to do. Figure out your plan of attack for the day. Are there any hot leads that you need to follow up with? Maybe leads came in over night that need to be addressed. Get a game plan together for your day so you can hit the ground running.
  • Get started at the same time every morning. We want you working in the morning as a real estate salesperson. If you are starting at 9am, you get a head start. Most of the real estate world wakes up around 11am. This makes the morning hours key for lead generation. And remember, don’t answer your phone during these important lead generation hours! Don’t answer emails! Call leads, and make notes in your CRM. Protect this time.
  • Take a break. This is important, too. Make sure to give yourself a break for lunch, exercise, or socialization.
  • Business servicing and training happens midday and afternoon. This is when you can call people back who reached out during your lead generation time. You can respond to any important emails now, too. Maybe some of your SOI leads didn’t answer when you called in the morning, and they might be worth calling back around lunchtime. This is important follow-up time. You can also schedule appointments with leads during this time. If you don’t have an appointment, get out and about in any case. Go looking for a FSBO to reach out to, or go hunting for expired listings. Take a past client out for coffee.

Achieving work/life balance through time management

It’s very hard in this business to “clock out” at a certain time every evening. An old-school mentality is to “shut off” your phone at 5pm and be done for the day. With that being said, there can be balance. Sure, some quality leads may come in at 5:30pm, and you don’t want to miss out simply because you were done for the day. But you also do need to protect your work/life balance. There is a point when you need to give yourself a break.

Here’s a situation that happens often. You get a call in the evening and a quality lead wants to see a home right now, but it’s 7:30pm. There is a simple way to handle this type of situation. “Hey, I’m so excited you called. Unfortunately I am in an appointment right now. However, I do have time tomorrow at 11am to meet with you and see that home.” You aren’t lying. You have an appointment with dinner. You’re protecting your time! This is time management.

You can’t let yourself get mad at clients that want to meet late in the day or on weekends. This is the nature of our job. Most people are only available to see houses or set appointments when they get off work in the evening, or on the weekend. So yes, there will be days when you need to make that 7:30pm meeting work. One way to allow for that kind of flexibility is to only allow it on certain days of the week. That way you know on Mondays, Wednesdays, and Fridays, for example, your evenings are safe. Perhaps Tuesdays and Thursdays you assume that you will work late and make yourself available for those clients that need to meet at later hours.

Take our Time Management online course

Here’s the thing. Most Realtors don’t know how to manage their time. A lot of us come from other occupations, where we had a boss that was responsible for our time management. The whole concept may be brand new, and it’s hard to be your own boss. That’s why you need to be proactive and learn the skills needed for effective time management. Our online course can help.

There really are enough hours in the day, if you manage them wisely. This course consolidates the systems, schedules, trackers and plans Top Producing agents use to work efficiently.

time management

Need more help?

Time management isn’t simple. Making new habits that stick takes time. Sometimes, an extra push is necessary — and sometimes, you may need extra accountability as you get started. Get an ICC coach in your corner! Reach out to schedule a free consultation call today.

Stay up to date on what's happening in our industry and join our Facebook group, the Real Estate Agent Round Table for free, relevant content daily, including breaking news on the real estate market and the Coronavirus crisis.
Stay up to date on what’s happening in our industry and join our Facebook group, the Real Estate Agent Round Table for free, relevant content daily, including breaking news on the real estate market.

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