Top 1% real estate agents all have one thing in common: they use video to build trust and grow their brand. Learn how to start using video in your real estate business today — even if you're camera-shy.
Let me be blunt: if you’re still hiding behind templated posts and the occasional listing photo, you’re not building a real estate brand — you’re just filling up your feed. And worse, you’re invisible to your market.
The top 1% of real estate agents don’t do what average agents do. They don’t rely on canned content, sporadic Instagram posts, or generic “Just Sold” graphics. Instead, they lean in on what actually builds trust — and that’s video.
I’ve seen it over and over again with the agents I coach at Icenhower Coaching & Training. Those who make video a consistent part of their strategy don’t just get more visibility — they get more listings, more referrals, and more respect in their market. And guess what? They’re not doing anything you can’t do too.
Let’s unpack exactly why real estate video marketing is the not-so-secret weapon of top producers — and how you can start using it right now.
VIDEO: Why the Top 1% of Real Estate Agents Use Video to Build Their Brand
Video Builds Trust at Scale
Here’s what most agents get wrong: they think people choose real estate agents based solely on experience, a killer listing presentation, or how many homes they’ve sold. While those things matter, what really influences a buyer or seller’s decision is trust.
And trust is built when your audience sees you — when they hear your voice, pick up on your tone, and feel like they already know you before they ever pick up the phone.
That’s the power of video.
The best real estate branding strategy isn’t about going viral or being flashy. It’s about being present, being authentic, and staying consistent — even when you don’t feel “camera ready.”
You don’t need a script, a studio, or a fancy editor. What you do need is the courage to hit record and the discipline to show up regularly.
Top Agents Don’t Just “Post” — They Communicate
Static posts serve a purpose — but they’re not the foundation of a winning marketing strategy. When you rely on static content, you’re just adding noise. When you use real estate video content, you create connection.
Top agents know this. That’s why their feeds are filled with short tips, personal stories, market updates, client testimonials, and behind-the-scenes moments. These aren’t random posts — they’re intentional brand-building pieces.
And because they show up consistently, their audience begins to feel like they know them. That familiarity breeds trust. And trust leads to leads.
Still Not Comfortable on Camera? That’s Normal
Let me level with you. No one feels ready at first. You’re not alone if the thought of recording a reel or talking to your phone gives you anxiety. But here’s what I tell every agent who hesitates:
“It’s not about being perfect. It’s about being present.”
Perfection is overrated and unattainable. Authenticity is magnetic. People don’t want perfect agents. They want real people they can relate to and trust.
When you mess up a word, laugh at yourself, or show your personality, you become human. And that’s what attracts clients — your humanity, not your highlight reel.
How to Start: Simple Video Ideas That Work
Still feeling stuck? Don’t overthink it. Here are 5 easy video ideas you can record today to start building your brand:
Market Update in Plain English
Skip the data dump. Just tell your audience what’s happening in your local market and what it means for buyers and sellers.“One Thing to Know Before You Buy/Sell” Tip
Share a quick mistake to avoid or tip to remember. Make it feel like advice you’d give a friend.Behind-the-Scenes Clip
Show a moment from your day — a showing, a closing table celebration, or even organizing signs in your trunk.Local Business Shoutout
Visit a coffee shop or local boutique and give them a little love. Community posts perform well and make you memorable.Client Story
Without naming names, share how you helped a client through a tough decision or unexpected challenge.
Remember: none of these require fancy production. Just your phone and your face.
The Algorithm Loves Video — But People Love Consistency
Instagram, Facebook, YouTube Shorts, and TikTok all prioritize video content. That means your reach increases when you show up on camera. But here’s the bigger win: your relationships deepen.
Video helps you stay top-of-mind. It helps you become the agent they think of first, not because you’re loud, but because you’re consistent.
And let’s be honest — most agents aren’t doing this. They post a headshot once a month and wonder why their phone’s not ringing. Meanwhile, agents showing up with weekly real estate video tips are stacking opportunities.
Perfection is overrated and unattainable. Authenticity is magnetic. People don’t want perfect agents. They want real people they can relate to and trust.
ICT Coach Nick Baldwin
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Social Media & Digital Marketing: Online Masterclass for Agents
ICT Online CourseSocial Media & Digital Marketing
Learn how to build your brand, grow your audience, and generate leads through powerful social media and digital marketing strategies designed specifically for real estate agents.
Step-by-step training to master content creation for Facebook, Instagram, LinkedIn, YouTube, and more
Discover how to create posts, videos, and ads that attract engagement and generate leads
Learn branding and messaging strategies to stand out in a crowded online space
Gain insight into paid advertising, retargeting, and analytics to measure success
Develop a digital marketing plan that supports your long-term business goals
Includes downloadable content calendars, ad templates, and campaign checklists
Grow Your Online Brand
Build a recognizable presence that keeps you top of mind with buyers, sellers, and your sphere.
Create Content That Converts
Use proven posting strategies to turn engagement into real business opportunities.
Master Digital Marketing
Learn how to run ads, track results, and expand your reach with confidence.
Designed for all learning types
Video Training
In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.
Written Workbook
Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.
Instructor Materials
Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.
Course curriculum
Enrollment includes access to the following course materials for 6 months
Module 1: Facebook Personal Page - Generating Organic Business- Video: Facebook Personal Page – Generating Organic Business
- Workbook: Facebook Personal Page – Generating Organic Business
- How to Create a Friends List on Facebook
- Video: Facebook Business Page
- Workbook: Facebook Business Page
- BONUS HELP: Creating a Facebook Page for Your Business
- BONUS HELP: Adding Essential Information to Your Facebook Page
- BONUS HELP: Creating a Professional Cover Image for Your Facebook Page – PART 1
- BONUS HELP: Creating a Professional Cover Image for Your Facebook Page – PART 2
- BONUS HELP: Stock Photo Download
- BONUS HELP: How to Use Canva Tutorial
- BONUS HELP: How to Find Royalty Free Images
- Facebook Description Examples
- Facebook Cover Templates
- Keyword Research Toolkit
- Keyword Examples
- Successful Facebook Ad Examples
- Video: Instagram: Your Homepage & Content
- Workbook: Instagram: Your Homepage & Content
- STAY Social Media Strategy Calendar – Social Media Images
- STAY Social Media Strategy Calendar
- Video: Websites, Landing Pages & CRMs
- Workbook: Websites, Landing Pages, & CRMs
- Keyword Research Toolkit
- Keyword Examples
- Video: Real Estate Blogs
- Workbook: Real Estate Blogs
- Video: Video Marketing
- Workbook: Video Marketing
- Pre-Listing Video Examples
- Pre-Listing Video Scripts
- 12-Month SOI Video Touch System
- Video: YouTube for Real Estate Agents: Creating Your Channel & Videos
- Workbook: YouTube – Creating a Channel & Video
- Video: Pinterest, LinkedIn, & Twitter
- Workbook: Pinterest, LinkedIn, & Twitter
- Video: Your Google Presence & Advertising
- Workbook: Your Google Presence & Advertising
- Video: Online Reviews
- Workbook: Online Reviews
- Best Practices for Generating Google Reviews
- Asking for a Review
- Asking for a Google Review Template
- Leave Us a Review Social Media Template
- Google Review Request Email Template
- Example Video: Reviews Request
- Google Review Script & Instructions for Staff
- Quick Tip: Reviews for each location
- Online Review Job Post (Word doc with social post text)
- Online Review Job Post (PowerPoint design file template)
- Advanced Techniques for Getting Google Reviews
About this course
- $249.00
- 53 lessons
- 8 hours of video content
Immediate Takeaways
Here is what you can expect to gain from taking this online course.
- SCRIPTS to help you ask for Online Reviews, the new online currency for real estate agents.
- SOCIAL MEDIA TEMPLATES that provide you with a great jumping-off point to get your social media channels rolling with clean, professional content.
- VIDEO MARKETING EXAMPLES from top-producing agents that will provide you with inspiration and help you get started with video marketing.
- SOCIAL MEDIA CALENDAR to help you build your own daily prompts and inspire creative and effective posting across all social media channels.
- VIDEO TUTORIALS that walk you through step-by-step and teach you how to set up your social media home pages for maximum impact.
- OPTIONS for how you learn best. Each module provides a downloadable PDF workbook as well as a featured video of Brian Icenhower, teaching the topic at hand. So however you learn best -- we have an option for you!
Certification & Designation Upon Completion
In this ICT online course, you will receive an official designation of "Certified Social & Digital Marketing Expert" or CSDME upon completion, as well as a downloadable (and printable) Certificate of Completion. Add your designation seal, as well as your designation letters, to your email signature to bolster your reputation and show off your expertise to clients and colleagues alike.
Reviews
"I use ICT systems, the Icenhower Institute, and the coaching program to coach and train my team of over 30 agents. I use the ICT dashboard systems to keep my entire team accountable for their activities and set proper expectations."
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
InstructorBrian Icenhower.
Brian Icenhower is the CEO and Founder of Icenhower Coaching & Consulting (ICC), which provides customized coaching and training programs to many of the highest producing real estate agents, teams, and brokerage owners in North America. This progressive company also produces online courses, podcasts, training materials, speaking events, video modules, and real estate training books.
Brian has been in the real estate industry for decades, and he has witnessed and studied the advent of social media and what it means for Realtors. Part of a Realtor's job is to adapt and change as new technology presents itself, and with social media and digital marketing, it is no different.
Brian has distilled the information you need as a Realtor to not only survive but thrive in this age of social media and digital marketing, and it's all inside this online course. Brian leads this course where you will learn the cutting edge strategies and systems that provide positive results, engage your audience, increase your sales, and grow your business.
Transform your social media into a lead-generation machine.
Enroll in Social Media & Digital Marketing: Online Masterclass for Agents (ICT) to master the content, strategies, and systems that help real estate agents attract clients online. Build your personal brand, boost engagement, and turn followers into closings.
Start elevating your online presence today. Add to CartTalk to a coach
If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call
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1×1 Solo Agent Weekly Coaching Program
This 1×1 Solo Agent Weekly Real Estate Coaching Program designed to help you increase your production and your commission income with strategies and systems for sustainable business growth.
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
Instructor
You’re Not Too Late — But It’s Time to Start
I can hear it already: “But Nick, I’ve never done video before. I feel behind.”
Listen — you’re not behind. You’re just early in the journey.
Every top agent you see doing video now had to start from scratch, just like you. They were awkward on camera. They had low views at first. They stumbled, cringed, and pushed through it.
And because they didn’t wait to feel ready, they’re winning now.
You don’t need a library of content or a strategy deck. You just need to record your first video. Then another. Then another. One simple video at a time.
Final Thoughts: The Path to the Top Starts With Video
Let me leave you with this: if you want to be in the top 1%, you have to stop doing what 99% of agents are doing.
That means letting go of the fear, the excuses, and the perfectionism. It means showing up on camera even when it’s uncomfortable. And it means choosing to build a brand that lasts — not just a presence that blends in.
So today, make the decision that future-you will thank you for.
📲 Hit record. Be yourself. Start building your brand — one video at a time.
You’ve got this.
