A real estate team’s demise can often be attributed to a breakdown in communication. The responsibility to instill a team environment that fosters regular and systematic communication falls squarely on the shoulders of the team’s lead agent. Effective communication doesn’t just happen, it must be purposefully initiated continuously. Therefore, it takes a true leader to create and maintain this successful environment and not simply dismiss the need to communicate for a lack of time.

Time must be blocked, protected and enforced to ensure that team members ask questions, update, brainstorm, create and receive direction and feedback. For a group of individuals to truly be considered a team working towards a common goal, they must regularly communicate with one another.

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