Price Reduction Script: How Far to Reduce?

Use this price reduction script for real estate agents along with our infographic below to show home sellers how much overpriced homes should be reduced to sell depending on the activity generated by listings. The key to preventing clients from making nominal price reductions that have little or no impact on the public’s attention is to first ensure that they are aware the problem is price and not exposure by laying the initial groundwork. This is done by proactively providing sellers with the number regular weekly online views that the home is receiving on various listing websites like REALTOR.com, Trulia, Zillow, your agent website, or directly from the multiple listing service (MLS). Also be sure to inform clients that 88% of home buyers start their search online so that they are confident that their home is being marketed where it needs to be. Once they see that thousands of people are viewing the listing yet no one is showing the home or making offers to buy it, they will be more receptive to the idea that price is the real issue. Then to determine the requisite amount of reduction needed, use the infographic provided below along with the price reduction script in this video to establish a price that makes a significant impact and gets the home sold.

Price Reduction Script: How Much of a Reduction is Needed?

Use this infographic while delivering our price reduction script to help clients determine the amount of reduction needed to generate offers. If sellers become reluctant to reduce the price by the amount needed to get the home sold, it is advisable to use our needs analysis script to get them back in touch with their real motivation for moving while they are making price reduction decisions.