Find the best real estate keywords for agents to use on their websites and blogs to increase search engine optimization (SEO) and website traffic.  Search engines like Google are designed to search for specific words and phrases in websites and blogs that correspond with the search terms users input when conducting an online search.  Real estate keywords are often used repeatedly in webpage titles, subheadings, the body, links and tags.  Generally speaking, the more that keywords are used, the higher the site’s search engine ranking.  Before examining how to choose effective keywords below, watch this tutorial on how to to find the best real estate keywords in this video.

Real Estate Keywords Must Be Specific & Local

The chart provided by Easy Agent Pro below illustrates the importance of using real estate keywords that are specific to identifiable geographic locations.   More detailed keyword phrases face less competition for search engine rankings.  So the longer and more specific the keyword phrase, the better the chance of showing up on the first page of search results.

real estate keywords

Tools to Find the Best Real Estate Keywords

It seems only fitting that Google would provide the two best ways to identify real estate keywords that show up prominently on search engines . . . like Google.  First, agents can simply start typing basic keyword ideas into’s search bar and with each key stroke Google will start making suggestions for additional words and phrases that are frequently used in online searches.  Also, the Google Adwords’ Keyword Planner will provide multiple keyword suggestions based upon general terms or phrases inputted by users.  Further, the Keyword Planner will also show the amount of average monthly searches for each suggested keyword or phrase, while also ranking the relative search competition for each term.

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