Since there are only enough hours in the day for one agent, a real estate team allows high-performing agents to build a profitable business without working hundreds of hours a week. However, just constantly recruiting new agents is not enough to generate the results you are looking for. In addition to adding agents and support staff, it is essential for everyone to have actionable goals that can be measured. Actionable goals and accountability are essential when trying to build profitable real estate teams.

This brings us to Brian Charlesworth, the CEO of SISU. SISU is an online platform that dedicates itself to tracking and measuring important data for everyone on a real estate team. By focusing on data, a real estate team can scale more effectively, which leads to more success and greater profits.

In this post, we will learn a little more about how systems can provide a better experience for agents, team leads, and clients.

Build Profitable Real Estate Teams by Systematizing Every Process

With so many tools at our fingertips, productivity is now easier than ever. Instead of relying on paper checklists to complete a transaction, the software makes the process more seamless.

The same can be said for tracking client touches, emails sent, follow-ups, phone calls made, etc. Gone are the days of having to write everything on a dry erase board.

Utilizing systems is one of the best methods for building profitable real estate teams since a lead agent or broker/owner doesn’t have to spend countless hours managing their team. A simple daily report can provide them with all the info they need. The time saved can be used to focus on listing appointments, lead generation, and growing your business.

This is one area where SISU really thrives. Their platform integrates into most popular CRMs, and provides a treasure trove of insights for agents, Transaction Coordinators, and Lead Agents. You can even make a game out of it with their Contests.

Hold Agents Accountable with KPIs

Key-Performance Indicators – also known as KPIs – are an essential part of building any team. Many real estate agents can spend hours appearing busy while not producing results that will lead to generating income.

KPIs take all of the guesswork out of what an agent should be doing. Some of the most popular KPIs for real estate agents include:

  • Number of calls made
  • Buyer appointments set per week
  • Contacts made to your Sphere of Influence (SOI)
  • Listing appointments set per week
  • Number of Recruiting Appointments set

By utilizing KPIs and being transparent in what is expected of each agent, everyone on the team will be on a clear path to success. And when using SUSI to track KPIs, you will know which agents are meeting or exceeding expectations, and which agents need to improve.

It Boils Down to Numbers – Not Emotions

Scaling a real estate team is not always as easy as it seems. As a team grows, the numbers matter and the bottom line is what determines a team’s success at being profitable. The great aspect of SISU is it removes any emotions from the equation and shows the raw data of how a real estate agent is performing. It will illustrate which agents are performing the best, and where other agents need to improve.

Learn More About How to Build Profitable Real Estate Teams at the ICC Summit

We are incredibly thrilled to have Brian Charlesworth and SISU at our upcoming real estate event. However, this event is only as good as the attendees who join us!

This is a great opportunity to learn from some of the highest-producing agents and teams in the nation, all while having fun and enjoying everything Morro Bay has to offer.

For more information about the event, including the itinerary and accommodation options, visit our ICC Summit 2021 page. We are counting down the days to our upcoming ICC Summit, and we are confident that it will be the best real estate conference of 2021! Current headline speakers include Tony Giordano, as well as ICC Coaches Rick Fuller and Brad Baldwin.

We are still adding to our real estate conference’s list of headline speakers, so stay tuned for future updates!

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Stay up to date on what's happening in our industry and join our Facebook group, the Real Estate Agent Round Table for free, relevant content daily, including breaking news on the real estate market and the Coronavirus crisis.
Stay up to date on what’s happening in our industry and join our Facebook group, the Real Estate Agent Round Table for free, relevant content daily, including breaking news on the real estate market.

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