Learn how AI-driven video editing tools can enhance your real estate marketing by creating engaging social media content effortlessly. Boost your visibility and attract more clients.
Hey everyone — Rick Fuller here with Icenhower Coaching and Training. Let’s talk about how real estate professionals can use AI video editing and content generation to dramatically improve their marketing on platforms like Instagram, Facebook, YouTube, and TikTok.
Marketing is easily one of the most popular and effective applications of AI in our industry — second only, perhaps, to writing or improving listing descriptions. But if you’ve ever felt overwhelmed trying to stay consistent online, AI can be your secret weapon.
VIDEO: How AI Video Editing Can Elevate Your Real Estate Marketing Strategy
Why Use AI for Marketing?
AI allows you to create marketing content rapidly and at scale — but only if you give it the right inputs. Ask it a smart question, and you’ll get a smart result. That means crafting well-structured prompts to generate:
Social media captions and blog posts
YouTube and TikTok video scripts
Long-form content like ebooks, whitepapers, or listing guides
B-roll footage using AI-powered visuals
When used effectively, AI tools can replace hours of content planning and editing with just a few clicks.
Create Better Marketing by Understanding Behavior
Want to take your AI-driven marketing to the next level? Tailor your messaging based on behavioral psychology. Brian Icenhower’s DISC Behavior Book is a great starting point. Here’s the key takeaway:
Don’t create one post or video — create four. One for each DISC personality type:
D – Dominant: Direct, results-oriented messaging
I – Influential: Fun, social, and emotionally engaging
S – Steady: Warm, loyal, relationship-driven content
C – Compliant: Detailed, logical, and data-backed messaging
When you adjust your content to match how different people want to receive information, you connect faster and deeper. That’s how top marketers close more deals.
AI Is an Assistant for Your Assistant
At ICT, we’ve always advocated hiring an administrative or marketing assistant. But now, AI can empower that team member to perform exponentially better.
The skill gap between marketers who use AI and those who don’t? It’s growing — fast. A marketing coordinator equipped with ChatGPT, Gemini, or Perplexity can produce:
Weeks of social content in a few hours
Targeted scripts, captions, ads, and email copy
Smarter branding that actually converts
AI doesn’t replace your people — it amplifies them.
Avoiding the Marketing Trap
There’s a term we use: cognitive dissonance. It’s what happens when we market like marketers — not like the consumer. The goal of your content isn’t to push info, but to resonate with how people want to be communicated with. And AI helps you close that gap quickly.
Use AI to:
Generate content variations for multiple personality types
Quickly respond in different tones and voices
Develop scripts and captions that match your audience’s values
Marketing is easily one of the most popular and effective applications of AI in our industry — second only, perhaps, to writing or improving listing descriptions. But if you’ve ever felt overwhelmed trying to stay consistent online, AI can be your secret weapon.
Brian Icenhower
Want Help? We’ve Built the System for You
We’ve created in-depth courses for real estate pros on:
ChatGPT
Google Gemini
Perplexity
They’re all part of the Agent AI Advantage course. You’ll also get:
Ready-to-use prompt templates
AI-powered marketing frameworks
Walkthroughs for building a full content calendar using AI
✅ Just copy, paste, customize — and publish.
