Learn how AI-driven video editing tools can enhance your real estate marketing by creating engaging social media content effortlessly. Boost your visibility and attract more clients.
Hey everyone — Rick Fuller here with Icenhower Coaching and Training. Let’s talk about how real estate professionals can use AI video editing and content generation to dramatically improve their marketing on platforms like Instagram, Facebook, YouTube, and TikTok.
Marketing is easily one of the most popular and effective applications of AI in our industry — second only, perhaps, to writing or improving listing descriptions. But if you’ve ever felt overwhelmed trying to stay consistent online, AI can be your secret weapon.
VIDEO: How AI Video Editing Can Elevate Your Real Estate Marketing Strategy
Why Use AI for Marketing?
AI allows you to create marketing content rapidly and at scale — but only if you give it the right inputs. Ask it a smart question, and you’ll get a smart result. That means crafting well-structured prompts to generate:
Social media captions and blog posts
YouTube and TikTok video scripts
Long-form content like ebooks, whitepapers, or listing guides
B-roll footage using AI-powered visuals
When used effectively, AI tools can replace hours of content planning and editing with just a few clicks.
Create Better Marketing by Understanding Behavior
Want to take your AI-driven marketing to the next level? Tailor your messaging based on behavioral psychology. Brian Icenhower’s DISC Behavior Book is a great starting point. Here’s the key takeaway:
Don’t create one post or video — create four. One for each DISC personality type:
D – Dominant: Direct, results-oriented messaging
I – Influential: Fun, social, and emotionally engaging
S – Steady: Warm, loyal, relationship-driven content
C – Compliant: Detailed, logical, and data-backed messaging
When you adjust your content to match how different people want to receive information, you connect faster and deeper. That’s how top marketers close more deals.
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Agent AI Advantage
ICT Online CourseAgent AI Advantage
Unlock the full power of AI tailored specifically for real estate professionals. In this course, Rick Fuller guides you through the essential tools and techniques — from marketing to negotiations — so that AI becomes a high-performing asset in your daily business workflow.
What you'll gain:
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Hands-on mastery of ChatGPT, Google Gemini, Perplexity AI, and niche GPTs for real estate
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Next-level content creation skills: blog posts, ads, videos, listing descriptions, and social media
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Effective strategies for networking, negotiating, and publishing ebooks using AI
Hands-on mastery
ChatGPT, Google Gemini, Perplexity AI, and niche GPTs for real estate
Next-level content creation
Blog posts, ads, videos, listing descriptions, and social media
Effective strategies
For networking, negotiating, and publishing ebooks using AI
Designed for all learning types
Video Training
In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.Written Workbook
Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.Instructor Materials
Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.Agent AI Advantage
Click to watch more about this real estate training course
Program curriculum
Enrollment includes access to the following course materials for 6 months.
Welcome to Agent AI Advantage- Welcome to Agent AI Advantage! A message from your Instructor, Rick Fuller
- Schedule a Coaching Call
- Stay Connected via our REAL ESTATE AGENT ROUND TABLE Facebook Group
- VIDEO: Mastering AI Basics Introduction, Prompts, and Customizations
- WORKBOOK: Module 1: Mastering AI Basics Introduction, Prompts, & Customizations
- 5 ChatGPT Prompts Every Agent Must Use
- Plain text: 5 ChatGPT Prompts Every Agent Must Use
- VIDEO: Expanding Your Network Growing Your SOI and Marketing with Chat GPT
- WORKBOOK: Module 2: Expanding Your Network: Growing Your SOI & Marketing with ChatGPT
- SOI by Brian Icenhower
- Behavior by Brian Icenhower
- VIDEO: Engaging Content Creation Making Videos and Social Posts with Chat GPT
- WORKBOOK: Module 3: Engaging Content Creation: Making Videos & Social Posts with ChatGPT
- NAR Survey Of Home Buyer & Sellers
- NAR 179 Ways Agent Earn Every Penny
- Best ChatGPT Prompts for Blogging, Facebook Ads and Video Creation
- Plain text: Best ChatGPT Prompts for Blogging, Facebook Ads and Video Creation
- SEO Blogging with AI and ChatGPT
- Create Videos with AI for Realtors
- Adding Value with ChatGPT for Realtors
- VIDEO: Strategic Networking Leveraging Chat GPT for Building Connections
- WORKBOOK: Module 4: Strategic Networking: Leveraging Chat GPT for Building Connections
- VIDEO: Crafting Perfect Listings Descriptions and Translations with Google Gemini
- WORKBOOK: Module 5: Crafting Perfect Listings: Descriptions & Translations with Google Gemini
- VIDEO: Real-Time Insights Delivering Market Updates with Perplexity AI
- WORKBOOK: Module 6: Real-Time Insights: Delivering Market Updates with Perplexity AI
- VIDEO: Closing Deals Mastering Negotiations with GPT Negotiator
- WORKBOOK: Module 7: Closing Deals: Mastering Negotiations with GPT Negotiator
- VIDEO: Authoring Success Creating Ebooks with Ebook Creator GPT & Designrr
- WORKBOOK: Module 8: Authoring Success: Creating Ebooks with Ebook CreatorGPT & Designrr
- NAR Survey Of Home Buyer & Sellers
- NAR 179 Ways Agent Earn Every Penny
- Rick’s Market Update
About this course
- $750.00
- 33 lessons; 3 hours of video content
- 6 months of access to course materials
Reviews
"I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations."
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations.
Jake Rockwell
Over 500 Units Sold Annually I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income.
Dennis Adelpour
Luxury Agent - West Los Angeles When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends.
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume Instructor Rick Fuller.Learn how to use AI to your advantage as a real estate professional.
I am so excited about this course, Agent AI Advantage.
This course will take your AI skills to the next level as you learn more about how to use AI as a real estate professional. I've said it before and I'll say it again: AI is not going to replace the real estate agent. We must learn how to use the AI tools at our disposal to create more value for our clients. We can use AI to our advantage.I have produced this course to include 8 dynamic short video modules, module summaries, module resources, workbook materials, prewritten AI prompts, and more. The course feeds from the expansive ICT Institute library of resources, books, podcasts, etc.
The Agent AI Advantage course covers marketing, blogging, facebook ads, video and image creation, networking events, negotiations, listing descriptions, ebooks and more using ChatGPT, Gemini AI, Perplexity AI, and various specialized GPTs.
Learn how to use AI to your advantage as a real estate professional.
This course covers marketing, blogging, facebook ads, video and image creation, networking events, negotiations, listing descriptions, ebooks and more using ChatGPT, Gemini AI, Perplexity AI, and various specialized GPTs. Add to CartTalk to a coach
If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call
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AI Is an Assistant for Your Assistant
At ICT, we’ve always advocated hiring an administrative or marketing assistant. But now, AI can empower that team member to perform exponentially better.
The skill gap between marketers who use AI and those who don’t? It’s growing — fast. A marketing coordinator equipped with ChatGPT, Gemini, or Perplexity can produce:
Weeks of social content in a few hours
Targeted scripts, captions, ads, and email copy
Smarter branding that actually converts
AI doesn’t replace your people — it amplifies them.
Avoiding the Marketing Trap
There’s a term we use: cognitive dissonance. It’s what happens when we market like marketers — not like the consumer. The goal of your content isn’t to push info, but to resonate with how people want to be communicated with. And AI helps you close that gap quickly.
Use AI to:
Generate content variations for multiple personality types
Quickly respond in different tones and voices
Develop scripts and captions that match your audience’s values
Marketing is easily one of the most popular and effective applications of AI in our industry — second only, perhaps, to writing or improving listing descriptions. But if you’ve ever felt overwhelmed trying to stay consistent online, AI can be your secret weapon.
Brian Icenhower
Want Help? We’ve Built the System for You
We’ve created in-depth courses for real estate pros on:
ChatGPT
Google Gemini
Perplexity
They’re all part of the Agent AI Advantage course. You’ll also get:
Ready-to-use prompt templates
AI-powered marketing frameworks
Walkthroughs for building a full content calendar using AI
✅ Just copy, paste, customize — and publish.
