Watch as Brian Icenhower describes the step by step process to create a real estate video training library for a team or brokerage.
In today’s fast-paced real estate industry, staying competitive means staying ahead of the curve when it comes to training and onboarding. One of the most effective ways to streamline your processes and free up your time as a leader is to create a real estate video training library.
By developing a comprehensive resource of on-demand video training content, you can ensure that your agents always have access to the knowledge they need—without constantly having to answer the same questions or hold repetitive meetings.
As a real estate team leader, broker owner, or even a coach, building a video library will empower your agents to solve problems on their own while helping you grow your business. In this article, I’ll show you how to create a real estate video training library that’s both scalable and effective, using strategies that many of my clients at Icenhower Coaching and Consulting (ICC) have already implemented with great success.
VIDEO: How to Create a Real Estate Video Training Library for Your Team or Brokerage
Why You Need a Real Estate Video Training Library
The demands on today’s real estate leaders are significant. Between managing agents, staying on top of industry changes, and driving business growth, there’s little room for inefficiencies.
One of the biggest time sinks I’ve observed is the constant need to train agents on the same processes over and over again. Whether it’s filling out a new form, navigating the MLS, or working with CRM systems, these routine tasks can pile up and hinder your ability to scale.
That’s where creating a real estate video training library comes in. This resource allows you to provide consistent, high-quality training without having to be present every time a question arises. Video content can be easily recorded, stored, and shared via platforms like the Agent Management Portal (AMP), enabling your team to learn on demand, at their own pace.
As a bonus, a robust training library not only improves efficiency but can also become a valuable recruiting and retention tool. Agents are drawn to brokerages and teams that provide clear, accessible training resources—especially when these resources give them the flexibility to learn on their own schedule.
Step 1: Identify Key Training Topics
Before you hit “record,” it’s important to decide what topics you’ll cover in your video training library. The best way to approach this is by considering the most common questions and tasks your agents deal with daily. For many of our ICC clients, these typically include:
- Form completion and compliance: Training videos on filling out listing agreements, buyer agency agreements, and other required forms can save you countless hours answering the same questions.
- MLS system navigation: Whether it’s setting up a client search, uploading photos, or creating a comparative market analysis (CMA), having a video that walks agents through these processes will minimize confusion.
- CRM training: Your CRM is a powerful tool, but many agents don’t use it to its full potential. Show them how to upload contacts, set action plans, and create marketing emails with step-by-step tutorials.
- Onboarding new agents: Use your video library to onboard new agents by covering everything from office procedures to key software systems they’ll need to succeed.
By identifying these high-impact areas, you’ll ensure that your real estate video training library addresses the most pressing needs of your team.
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ICC will create a customized and branded real estate training website for your team, brokerage or real estate company!
Your Custom Training Suite will be branded with your company’s logos, colors and themes. You will have full access to ALL of ICC’s training courses and systems, a customized progress reporting dashboard, certifications, designations and complete administrative access and control over your own group of users, even add YOUR OWN localized training courses by “drag and drop”, easy to use for topics like file compliance, new agent orientation, MLS systems, CRM training, and office administrative agent orientation and onboarding.
Step 2: Choose the Right Tools to Record and Store Your Content
Creating a real estate video training library doesn’t have to be complicated or require a ton of expensive equipment. In fact, you probably already have everything you need to get started. Many of our clients use simple tools like Zoom, Google Meet, or Microsoft Teams to record training sessions. These platforms allow you to share your screen and demonstrate processes like filling out forms or using MLS software in real time.
Once you’ve recorded your video, it’s crucial to store it in a place where your agents can easily access it. This is where platforms like the Agent Management Portal (AMP) come in. AMP allows you to create a customized video library for your brokerage or team, where agents can search for and access specific training modules at any time.
Step 3: Record High-Quality, Concise Videos
When recording your training videos, focus on keeping them clear, concise, and to the point. Remember, you’re not giving a lecture—you’re providing targeted training that agents can refer to whenever they need help.
Break down each task or process into short, manageable videos. For example, instead of recording one long video about how to use the MLS, create individual videos on specific tasks like setting up a client search, creating a CMA, or uploading a listing.
By keeping your videos short and specific, you make it easier for your agents to find exactly what they need without wasting time sifting through irrelevant information. Plus, it gives you a more organized and impressive library that’s easier to manage over time.
Learn more about the Agent Management Portal
Looking for the best way to add value for your agents? The Agent Management Portal is a powerful learning management system. You get access to all of our state-of-the-industry training materials, as well as tools to help you create your own training content for your agents.
Step 4: Utilize the Agent Management Portal (AMP)
At Icenhower Coaching and Consulting, we recommend the Agent Management Portal (AMP) for creating and organizing your real estate video training library. AMP not only allows you to create and store your own training content, but it also integrates with various platforms like DocuSign, DotLoop, and even MLS systems. This makes it easier for agents to access everything they need in one place.
For instance, when industry changes occur—like the recent NAR settlement—AMP makes it simple to record and distribute updated training content that explains the new processes. This way, you can ensure your entire team is up-to-date without having to hold multiple meetings or answer repetitive questions.
AMP also allows you to create different levels of training for agents based on their experience and production levels. For example, new agents can have access to onboarding and basic real estate training, while more experienced agents can unlock advanced courses that help them refine their skills as they progress.
At Icenhower Coaching and Consulting, we recommend the Agent Management Portal (AMP) for creating and organizing your real estate video training library.
AMP not only allows you to create and store your own training content, but it also integrates with various platforms like DocuSign, DotLoop, and even MLS systems.
This makes it easier for agents to access everything they need in one place.
Brian Icenhower
Step 5: Promote Self-Sufficiency Among Your Agents
One of the biggest benefits of having a real estate video training library is that it encourages agents to solve problems on their own. Millennials, in particular, are adept at using online resources to figure things out independently. By creating a comprehensive training library, you’re not only saving yourself time but also empowering your agents to be self-sufficient.
When an agent asks you a question that you’ve already covered in a training video, direct them to the video first. Once they’ve watched it, invite them to follow up if they still have questions. Over time, you’ll train your agents to go to the library for answers before coming to you. This shift not only gives you more time to focus on growing your business but also helps your agents develop greater confidence and independence.
Step 6: Use Your Training Library as a Recruiting Tool
Your real estate video training library doesn’t just benefit your existing team—it can also be a powerful recruiting tool. Many agents leave their brokerages because they feel they aren’t getting the training and support they need. By showcasing your comprehensive video library, you can attract agents who are looking for a brokerage that invests in their success.
Additionally, you can share snippets of your training content on social media or through your email newsletter to demonstrate the value your brokerage provides. Agents outside your organization will take notice, and many will see your training resources as a major advantage.
Conclusion: The Power of a Real Estate Video Training Library
Creating a real estate video training library is one of the most effective ways to scale your business, reduce inefficiencies, and provide top-notch support to your agents. By investing the time to build a robust library of video content, you’ll not only save yourself time in the long run but also foster a culture of self-sufficiency and continuous learning within your team.
Whether you’re a team leader, broker owner, or real estate coach, having a centralized video training library will set you apart from the competition. It allows you to provide consistent, on-demand training that your agents can access anytime, from anywhere.
And most importantly, it helps you grow your business by giving you the freedom to focus on what matters most—recruiting, generating new business, and driving success.
Start building your real estate video training library today, and watch how it transforms your team or brokerage into a well-oiled, efficient machine!
