Learn from the best Real Estate Recruiting Coach in the business about how to recruit real estate agents the right way and build an organization of dynamic & focused agents!
Looking for advice from a high-level real estate recruiting coach? You’re in the right place.
Welcome to our in-depth discussion of the transformative world of real estate recruiting. As a seasoned real estate recruiting coach with over 35 years of experience in the industry, I’ve witnessed the profound impact of effective recruiting strategies on the growth and success of real estate brokerages. Today, I’m excited to share my insights and guide you through the RIGHT way to recruit, ensuring you overcome common hurdles and achieve remarkable results.
Be sure to listen to this episode of The Brian Icenhower Podcast and subscribe to the podcast so you never miss an episode!
VIDEO: Real Estate Recruiting Coach – The RIGHT Way to Recruit!
Breaking the Stigma of Recruiting
Often, the role of a real estate recruiting coach is misunderstood, associated with aggressive tactics and high-pressure scenarios. However, this perception couldn’t be further from the truth.
Recruiting, when done right, is a nuanced art that focuses on building relationships and nurturing growth. My journey, leading and operating some of the most prominent real estate brokerages in the country, has shown me the significance of recruiting as a cornerstone for sustainable development.
Embracing the Challenges Head-On
As a real estate recruiting coach, I understand the complexities involved in this process.
Recruiting is undeniably the most challenging aspect of the real estate business. It requires convincing potential recruits to either start a new career in real estate or make a significant change by switching companies. The journey is riddled with potential rejections and failures, making it a humbling and exhausting task. However, these challenges shouldn’t deter us; instead, they should propel us to refine our strategies and persevere.
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Recruit: Recruiting Real Estate Agents
ONLINE COURSESLearn to grow your real estate business by targeting, connecting with and ultimately closing on the best recruits around. We'll teach you how to find great candidates, qualify them, and say the right thing at the right time to bring them on board.
Designed for all learning types
Video Training
In-depth professional video training on every module, presented by the author, Brian Icenhower.
Written Modules
Detailed and downloadable written modules with detailed graphics, scripts, spreadsheets, forms, and so much more.
Audiobook
Since real estate agents are always on the move, your training must be too. This course provides a professional downloadable audiobook.
Course curriculum
Enrollment includes access to the following course materials for 2 years
Module 1: Your Unique Value Proposition & Recruiting Targets- Workbook: Your Unique Value Proposition & Recruiting Targets
- Video: Your Unique Value Proposition
- Graphic: DISC Behavioral Assessment
- Graphic: DISC Profiles
- Commission Comparison Chart Template
- Workbook: The Recruiting Scoreboard
- Video: The Recruiting Scoreboard
- Graphic: The Big 3
- Resource: Sample Weekly Calendar
- Resource: Sample Recruiter Dashboard
- Resource: Recruiting Tools
- Workbook: Recruiting with Technology
- Video: Recruiting with Technology
- Graphic: 10-10-5 Daily Plan
- Workbook: Recruiting Sources
- Video: Recruiting Sources
- Script: Congratulations & Production Report
- Script: Congratulations on Production
- Script: Expanding into Your Area
- Script: New Listing
- Script: Thank You for Cooperating on Buyer Side
- Script: Thank You for Cooperating on Listing Side
- Script: Real Estate School and New Licensees
- Workbook: Setting Recruiting Appointments
- Video: Setting Appointments
- Script: Let’s Talk About Your Production
- Script: Provide a Production Report
- Script: After Closed Transactions #1
- Script: After Closed Transactions #2
- Script: When Recruit is Referred by One of Your Own Agents
- Script: When Recruit is Referred to the Recruiter
- Script: For a New Brokerage or New Recruiter
- Script: Looking to Build Relationships
- Script: Referred by Agent After Transaction
- Script: Students from Real Estate Licensing School
- Script: For Rookie Agents in Their First Year
- Script: For Up-and-Coming Agents
- Script: Increased Market Presence
- Script: Invitation to Class or Training Event
- Script: Invitation to Participate on Agent Panel
- Script: Confirming Recruiting Appointments
- Script: Objection Handler – Not interested in moving companies
- Script: Objection Handlers – I’m too busy #1
- Script: Objection Handlers – I’m too busy #2
- Script: Objection Handlers – Happy with current company
- Script: Objection Handlers – I need to wait until my transactions close
- Script: Objection Handlers – Let me think about it
- Recruiting: Scripts E-book
- Workbook: Conducting Recruiting Appointments
- Podcast Episode 196: Real Estate Recruiting Scripts – Conducting the Appointment
- Video: Conducting Appointments
- Script: The Recruiting Process
- Workbook: Setting Follow-Up Appointments
- Video: Setting Follow-Up Appointments
- Natural DISC Profile Business Generation Tendencies
- Script: Attend a Class or Training Event
- Script: Behavioral Assessment
- Script: Set a Coaching Appointment
- Script: Create a Business Plan
- Workbook: Closing recruits
- Video: Closing Recruits
- Agent Intake Pipeline
- Scripts: Closing and Objection-Handling
- Script: When, Not If
- Script: They Can’t Say No to Their Own Goals
- Script: Delay Causes Resentment
- Script: Commission Split
- Script: You Need Our Systems
- Script: Start Transitioning Ahead of Time
- Script: Can Your Broker Help?
- Script: Prepping the Broker Conversation
- Script: Transferring Current Business
- Workbook: Creating a Growth Environment for Recruiting
- Video: Creating a Growth Environment for Recruiting
- Graphic: Characteristics of a Growth Environment
- Graphic: DISC style identification
- Graphic: SWOT
- Real Estate Office Brokerage Training Monthly Calendar
About this course
- $199.00
- 82 lessons
- 5 hours of video content
Immediate Takeaways
Here is what you can expect to gain from taking this online course.
- SCRIPTS for recruiting. Congratulations & Production Report Script, Expanding into Your Area Script, New Listing Script, Thank You for Cooperating on Buyer Side Script, Thank You for Cooperating on Listing Side Script, Real Estate School and New Licensees Script, Objection Handlers, and many more
- RESOURCES to help you recruit effectively. Sample Weekly Calendar, Sample Recruiter Dashboard, Recruiting Tools, Recruiting Scoreboard, Agent Intake Pipeline
- HELPFUL GRAPHICS to illustrate takeaway points and reinforce learning. DISC Behavioral Assessment, DISC Profiles, The Big 5, 10-10-5 Daily Plan, DISC Style Identification, Characteristics of a Growth Environment, SWOT
- OPTIONS for how you learn best. Each module provides a downloadable PDF chapter as well as a featured video of Brian Icenhower, teaching the topic at hand. At the beginning of the course, you are also provided with a full audiobook to listen to. So however you learn best -- we have an option for you!
Certification & Designation Upon Completion
In this ICC online course, you will receive an official designation of "Certified Real Estate Recruiter" or CRER upon completion, as well as a downloadable (and printable) Certificate of Completion. Add your designation seal, as well as your designation letters, to your email signature to bolster your reputation and show off your expertise to clients and colleagues alike.
Reviews
"I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations."
I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations.
Jake Rockwell
Over 500 Units Sold Annually
I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income.
Dennis Adelpour
Luxury Agent - West Los Angeles
When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends.
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
InstructorBrian Icenhower.
If your business isn't growing then it's dying.
To attract agents to your real estate team or brokerage, you must evidence your ability to increase their productivity and help them sell more real estate.
In his most important work to date, veteran coach and real estate consultant, Brian Icenhower, shares the systems and strategies he used to build some of the fastest growing real estate companies in the United States.
Recruiting is the single most valuable skillset in real estate and the linchpin of all successful real estate businesses. To exponentially and sustainably increase the net profit of your real estate business, it is essential that you operate a committed and systematic recruitment practice.
From sourcing recruits and recruiting with technology to setting, conducting, and closing recruiting appointments, this exhaustive course provides invaluable insights and practical instruction for creating a production-centric growth environment that attracts agents to your real estate team or brokerage.
With our consultative approach, recruits guide agents to a place where they self-discover that the best way to sell more real estate, become more successful, and increase their net income is by joining your team or company.
We know not everyone learns the same way. For that reason, this course has videos, text modules, and a full audiobook. In addition, the text and audiobook are downloadable so you can keep this information for life, and take it with you wherever you go.
Recruiting for real estate agents
Recruiting is the single most valuable skillset in real estate and the linchpin of all successful real estate businesses. To exponentially and sustainably increase the net profit of your real estate business, this course will help you build and operate a committed and systematic recruitment practice. Add to CartRecruiting for Real Estate Agents
More about this real estate training course
Talk to a coach
If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call
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Brokerage / Corporate Coaching Program
With the Brokerage / Corporate Real Estate Coaching Program, ICC will help firms set up the most effective and efficient systems for recruiting, agent onboarding, commission & fee structures, agent engagement & retention systems, recruiting, administrative work-flows, transaction management, staff hiring, agent onboarding, productivity training & accountability, financials & budgeting, marketing and much more!
Cultivating a Growth Mindset
The resistance to recruiting often stems from the fear of facing these inherent challenges. However, adopting a growth mindset is crucial.
As your real estate recruiting coach today, I urge you to view recruiting not merely as a task but as an integral part of your team or brokerage’s growth journey. Recognize the direct link between a robust team of agents, office productivity, and overall profitability. Smaller teams and brokerages, in particular, must understand the significance of scaling and fostering passive income streams to mitigate the need for team leaders and broker owners to continue selling actively.
The Icenhower Approach: Recruiting as Relationship-Building
My approach to recruiting is centered around building genuine, value-driven relationships. It’s about engaging with agents, understanding their challenges, and providing solutions that cater to their unique needs.
This method mirrors the process of nurturing a sphere of influence (SOI) in real estate sales. It’s about consistent, value-added interactions that establish trust and position you as the go-to resource when agents contemplate a change.
Shifting Focus: A Production-Centric Strategy
As your real estate recruiting coach today, I’m telling you to focus on the importance of a production-centric approach. This strategy involves transitioning from a transactional perspective to focusing on agents’ core needs – increasing their income and achieving a better work-life balance.
By understanding their pain points and offering tailored solutions, you position yourself as a unique, supportive figure in their professional journey, significantly enhancing your recruiting efforts.
The RIGHT Way to Recruit: Trust, Value, and Growth
Recruiting the right way involves a series of strategic, relationship-focused actions:
- Engage and Connect: Consistently interact with agents, be present in their professional circles, and maintain open, effective communication.
- Deeply Understand Their Needs: Invest time in comprehending the unique challenges and aspirations of each agent.
- Offer Targeted Solutions: Provide actionable, relevant advice and resources that address the agents’ specific concerns.
- Build Trust Naturally: Let the relationship evolve organically, focusing on being a reliable, supportive resource rather than pushing for immediate decisions.
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Team Coaching Program
The Team Real Estate Coaching Program is for smaller teams looking for internal structure, leverage and leadership.
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Leadership Coaching Program
This leadership real estate coaching program is designed for any leadership position within a real estate team or brokerage. Sales managers, productivity coaches, education chair, etc. Build skills on how to lead others, keep an organization motivated and accountable and become an influential person within your organization.
Recruiting, when done right, is a nuanced art that focuses on building relationships and nurturing growth.
Brian Icenhower
In Conclusion: Transforming Real Estate Recruiting
I invite you to embrace this new paradigm in recruiting – one that prioritizes relationship-building, tailored solutions, and genuine support. By adopting this approach, you’ll not only navigate the complexities of recruiting but also pave the way for sustained growth and success in your real estate team or brokerage.
Thank you for joining me in this journey to master the RIGHT way to recruit. Stay tuned for more insights and strategies from the forefront of real estate recruiting. Let’s transform challenges into opportunities and redefine the future of your real estate business together!
