Learn how to create your own real estate courses online to train agents & realtors in a more effective & timely fashion.
In today’s real estate world, creating your own online courses is not just a valuable tool for scaling your business—it’s also a way to preserve your time, maintain a healthy work-life balance, and ultimately grow your team or brokerage. By offering structured, accessible training resources, you can replicate your expertise without being physically present, freeing up time for what matters most.
As someone who has built a career in real estate coaching, I’m passionate about helping real estate leaders like you scale your influence and streamline operations. Whether you’re a team leader, manager, or broker-owner, creating your own online real estate courses is one of the most efficient ways to provide consistent, high-value training to your agents while saving yourself countless hours.
Listen to this episode of the Brian Icenhower Podcast.
VIDEO: How to Create Your Own Real Estate Courses Online
Why Create Real Estate Courses Online?
Real estate agents need guidance from their leaders, but as you’ve likely experienced, there’s only so much of you to go around. Agents often have recurring questions about topics you’ve already covered in meetings, training sessions, or one-on-one conversations. While answering these questions repeatedly is part of the job, it can also drain your time and energy—especially if you’re handling a growing team.
This is where creating your own online training library becomes a game changer. By recording your training sessions and organizing them into accessible courses, you’re able to:
Prevent repetitive questions: Agents can revisit the material as needed, ensuring they get answers without requiring your immediate attention.
Provide instant solutions: Instead of waiting for a scheduled meeting, agents can access videos and workbooks on demand, even during weekends or after hours.
Scale your influence: With online courses, you can manage and train a larger number of agents without spreading yourself too thin.
Standardize your training: Everyone on your team receives the same high-quality, consistent training, reducing discrepancies in processes and expectations.
How the Pandemic Changed Real Estate Training
One of the silver linings of the COVID-19 pandemic was the widespread adoption of online tools. Real estate agents became accustomed to video conferencing and virtual engagement, opening the door for leaders to implement online training programs seamlessly. At Icenhower Coaching & Training (ICT), we’ve worked with some of the highest-performing real estate leaders across North America to help them build scalable training solutions that add value to their agents’ careers—without sacrificing their own time and family life.
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ICC will create a customized and branded real estate training website for your team, brokerage or real estate company!
Your Custom Training Suite will be branded with your company’s logos, colors and themes. You will have full access to ALL of ICC’s training courses and systems, a customized progress reporting dashboard, certifications, designations and complete administrative access and control over your own group of users, even add YOUR OWN localized training courses by “drag and drop”, easy to use for topics like file compliance, new agent orientation, MLS systems, CRM training, and office administrative agent orientation and onboarding.
Getting Started: The Simple Process
Many leaders hesitate to create online courses because they think it’ll require hours of preparation and planning. But here’s the good news: creating your own real estate courses is easier than you might think. In fact, you can build an entire training library without dedicating additional time beyond what you already spend training your agents. Let me walk you through the process:
1. Record Your Live Training Sessions
The easiest way to create online courses is by recording your live training sessions. Here’s how:
Schedule a live training: Invite your agents to a Zoom meeting or similar video conferencing platform.
Share your screen: Walk your agents through practical, hands-on processes, such as:
Filling out contracts
Conducting a CMA (Comparative Market Analysis)
Using your MLS (Multiple Listing Service) system
Inputting listings or setting up property searches
Hit record: Simply record the session as you teach. Once completed, you’ll have a video ready to upload and repurpose into an online course.
2. Organize Your Content
After recording your training sessions, organize them into courses based on topics. For example:
Course 1: Mastering Your MLS
Module 1: Setting Up Property Searches
Module 2: Running a CMA
Module 3: Inputting Listings
Course 2: Contracts and Forms
Module 1: Filling Out Listing Agreements
Module 2: Completing Buyer Agency Agreements
Module 3: Understanding Disclosures
By breaking your content into bite-sized modules, agents can easily navigate your courses and find the information they need when they need it.
3. Upload to a Learning Management System (LMS)
An LMS is a platform where you can store, organize, and track your courses. At ICT, we offer a Agent Management Portal (AMP) that allows real estate leaders to:
Build and upload their own courses
Access pre-made ICT courses to supplement their training library
Brand the LMS with their team name, colors, and logo
Track agent progress and completion rates
With our LMS, you can even award designations and certifications to agents who complete specific courses, adding an extra layer of value to your training program.
4. Preventative Training for New Agents
New agents are most receptive to training within their first six months. By providing them with a library of online courses, you can ensure they receive the foundational knowledge they need to succeed. This approach not only reduces the demand on your time but also empowers agents to handle challenges proactively.
For example, a new agent struggling with offer negotiations on a Saturday can quickly access your “Writing Competitive Offers” course instead of interrupting your weekend. If they still have questions after watching the video, they can follow up with you for clarification—but in most cases, the video will suffice.
5. Ongoing Training for Experienced Agents
Experienced agents benefit from having a go-to resource for solving specific problems or refreshing their knowledge. Whether it’s a quick review of disclosure requirements or tips for running a successful open house, your training library becomes a trusted solution that agents can rely on.
Learn more about the Agent Management Portal
Looking for the best way to add value for your agents? The Agent Management Portal is a powerful learning management system. You get access to all of our state-of-the-industry training materials, as well as tools to help you create your own training content for your agents.
The ICT Advantage
At ICT, we specialize in helping real estate leaders create custom training solutions. Our Agent Management Portal (AMP) includes:
A course creation tool for building and uploading your own training videos
Access to pre-made ICT courses on topics like lead generation, business growth, and negotiations
Custom branding options to make the LMS feel like an extension of your brokerage or team
Printable workbooks and slide decks for live training sessions
With ICT’s tools and resources, you can offer a professional, polished training program that sets your brokerage apart from the competition.
The real estate industry is evolving, and leaders who embrace online training are better positioned to scale their businesses and maintain profitability.
Brian Icenhower
The Value of Online Training
Creating online courses isn’t just about efficiency—it’s about positioning yourself as a leader who adds real value to your agents’ careers. Very few brokerages or teams offer comprehensive, accessible training libraries, making this a powerful differentiator. By investing in your agents’ growth, you’re also investing in your own success as a leader.
Final Thoughts on How to Create Your Own Real Estate Courses Online
The real estate industry is evolving, and leaders who embrace online training are better positioned to scale their businesses and maintain profitability. By creating your own real estate courses online, you’re not only saving time but also equipping your agents with the tools they need to thrive.
If you’re ready to take the next step, consider leveraging ICT’s Agent Management Portal to build a professional, scalable training program tailored to your team’s needs.
