Instagram Story ideas for real estate agents – Learn how to craft engaging Instagram stories that keep your followers interested while adding value.

As a real estate agent, do you have trouble coming up with ideas for your Instagram story? Well, you’re not alone. The Instagram story has been around since 2016, but a lot has changed since then. (Hasn’t everything, though?) In this blog, I’m going to give you a few solid (and simple) Instagram story ideas that any real estate agent can use to help liven up their social media presence while increasing engagement and adding value.

VIDEO: Instagram Story Ideas for Real Estate Agents

Why Should Realtors Use Instagram Stories?

You may not realize this, but Instagram stories are a big deal in the social media world. Instagram stories attract over 500 million viewers … daily. In other words, you need to get a piece of this pie. Realtors that are implementing Instagram stories effectively are using them to promote their brand, enhance their marketing efforts, and help their followers get to know them.

Not only that, but Instagram stories can be cross-posted to Facebook. What does that mean, exactly? Well, you can create your story in Instagram and then have it post the same story to your Facebook profile that is linked up with your Instagram. For more on Instagram stories vs. Facebook stories, check out this helpful article.

When done wrong, Instagram stories can be annoying and pointless, wasting your time and your viewer’s time. When done right, Instagram stories can be engaging, exciting, and quick. A few tips and tricks will help you become one of the success stories (pun intended.) So, without further ado, here are four proven Instagram story ideas for real estate agents.

1. Create engagement with polls

Social media is not a place for your personal opinion, said no one ever. Your followers will love to give their opinion in polls on just about anything. Polls are a great way to engage your viewers while also giving them a taste of your personality. The possibilities are endless when it comes to how you can use polls, but here are a few ideas:

  1. Which backsplash do you prefer?
  2. Hammock or porch swing?
  3. Which salsa recipe should I try tonight?
  4. I’m updating my logo! Which do you prefer?
  5. Is anyone else as obsessed with this backyard as I am?

BONUS: Use photos from one of your current listings. This is a great way to get eyes on them in a very low-key way.

instagram story ideas for real estate agents

2. Special behind-the-scenes footage of listings

When it comes to Instagram story ideas for real estate agents, this one is fun because it feels very exclusive and special. You can promote it by telling your followers, “Follow me for exclusive, behind-the-scenes footage of my new listings right when they hit the market!” Or, take it a step further and promote it as a complete, exclusive virtual tour. No need for expensive drone footage or professional video. A walk-through of a new listing posted to your Instagram story will draw attention because your followers love to feel like they are special.

3. Spotlight members of your community and your preferred vendors

Remind your followers that you are the local expert. You can provide them with great real estate service, as well as a recommendation for the best place to get their dress altered, or where to get the best slice of pizza downtown. A quick video or photo posted to your Instagram story as you go about your day doing your normal activities helps your viewers see that you’re out and about in the community! Sprinkle in shout outs for the loan officers you work with, inspectors, and members of your team.

4. Provide market updates regularly

Education, education, education. Most people think that right now is a bad time to buy and sell real estate, and that’s an education problem. They don’t understand because they don’t know. So tell them! Use your Instagram stories to provide valuable market updates through infographics and helpful educational articles that you can talk about in your story. Your viewers will feel more empowered to make real estate related decisions. And, they’ll see you as an expert because you kept them in the loop. Win-win!

instagram story ideas for real estate agents

Instagram story ideas for real estate agents: show your properties and your personality

At the end of the day, you want your Instagram stories to feel authentic, not forced. Don’t be afraid to try new things and see what works and what doesn’t. Instagram stories can be powerful tools to help your followers get to know you better while also low-key marketing to them 24/7. There’s never been a better time than now (except for maybe yesterday) to jump in and get started with Instagram stories.

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Stay up to date on what’s happening in our industry and join our Facebook group, the Real Estate Agent Round Table for free, relevant content daily, including breaking news on the real estate market.

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