ONLINE COURSES
Learn a breakthrough approach to get your clients to follow-through -- so they see results and view your coaching as worthwhile
Designed for all learning types
Video Training
In-depth professional video training on every module, presented by the author, Brian Icenhower.
Written Modules
Detailed and downloadable written modules with detailed graphics, scripts, spreadsheets, forms, and so much more.
Audiobook
Since real estate agents are always on the move, your training must be too. This course provides a professional downloadable audiobook.
Course curriculum
Enrollment includes access to the following course materials for 2 years
Module 1: Introduction
- Workbook: Introduction
- Part One: Introducing self-discovery and content-based coaching
- Part Two: Blending self-discovery and content-based coaching
- Graphic: The Coaching Scope
Module 2: Developing Your Coaching Abilities
- Workbook: Developing Your Coaching Abilities
- Part One: Developing your coaching abilities
- Part Two: 8 keys to mastering the self-discovery method
- Part Three: Two different perspectives
Module 3: The Catalyst Question
- Workbook: The Catalyst Question
- Catalyst: Going under the hood
- The 6 Core Self-Discovery Questions
Module 4: The Probe Question
- Workbook: The Probe Question
- Probe: No denying
- The 6 Core Self-Discovery Questions
Module 5: The Pinpoint Question
- Workbook: The Pinpoint Question
Pinpoint: Painful, until you realize…
The 6 Core Self-Discovery Questions
Module 6: The Finish Line Question
- Workbook: The Finish Line Question
- Finish Line: Back to the gym
- The 6 Core Self-Discovery Questions
Module 7: The Support Question
- Workbook: The Support Question
- Support: It’s not about you…until it is
- The 6 Core Self-Discovery Questions
Module 8: The Execution Question
- Workbook: The Execution Question
- Execution: Getting laser-focused
- The 6 Core Self-Discovery Questions
Module 9: Goal-Setting
- Module 9: Goal-Setting
- Goals: Get S.M.A.R.T.
Module 10: Troubleshooting
- Workbook: Troubleshooting
- Resolving client issues
Module 11: Conclusion
- Workbook: Conclusion
- Coachable and uncoachable clients
About this course
- $199.00
- 36 lessons
- 3 hours of video content
Add to Cart
Immediate Takeaways
Here is what you can expect to gain from taking this online course.
- DEVELOP YOUR COACHING SKILLS with techniques for probing, leading self-discovery, the pinpoint question, the finish line question, the support question, and the execution question.
- GRAPHICS to illustrate concepts, guide discussions, and drive home key learning takeaways. The Coaching Scope, The 6 Core Self-Discovery Questions, and more.
- GOAL SETTING using S.M.A.R.T. (specific, measurable, attainable, relevant, and time-specific) goals.
- TROUBLESHOOTING to resolve client issues.
- OPTIONS for how you learn best. Each module provides a downloadable PDF chapter as well as a featured video of Brian Icenhower, teaching the topic at hand. At the beginning of the course, you are also provided with a full audiobook to listen to. So however you learn best -- we have an option for you!
Certification & Designation Upon Completion
In this ICC online course, you will receive an official designation of "Certified Real Estate Coach" or CREC upon completion, as well as a downloadable (and printable) Certificate of Completion. Add your designation seal, as well as your designation letters, to your email signature to bolster your reputation and show off your expertise to clients and colleagues alike.
Reviews
"I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations."

Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."

Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."

Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations.
Jake Rockwell
Over 500 Units Sold Annually
I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income.
Dennis Adelpour
Luxury Agent - West Los Angeles
When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends.
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
Instructor
Brian Icenhower.
What’s the “killer”? It’s coaching clients who don’t follow-through.
They don’t take action, even after you’ve explained exactly what to do and they’ve agreed to do it. Have any clients like that?
Then, COACH, the course, was made for you. Learn why your clients don’t take action. There’s a reason for that and it’s unlike anything you’ve ever heard.
COACH doesn’t stop with reasons.
You’ll also learn a breakthrough approach to get your clients to follow-through - so they see results and view your coaching as worthwhile. That approach, perfected over two decades of real-world coaching, is surprisingly simple. And in the online course, "COACH: Coaching for Business Performance", renowned coach Brian Icenhower will show you how to do it.
Learn a breakthrough approach.
Get your clients to follow-through so they see results and view your real estate coaching as worthwhile.
Add to Cart
ISA Manager Training
More about this real estate training course
Talk to a coach
If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course!
Book Your Call
See all courses