ICT Online Course

COACH:
Coaching for Business Performance

Unlock the skills to coach agents and teams to higher levels of performance.

Proven coaching models designed for real estate leaders
How to set clear goals, create accountability, and track progress
Coaching strategies to develop agent skills and increase production
Tools to lead powerful one-on-one and group coaching sessions
Techniques to motivate, challenge, and retain high-performing agents
Downloadable coaching templates, tracking forms, and session outlines

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Coach with Confidence

Learn step-by-step systems for leading effective coaching sessions that drive results.

Increase Agent Productivity

Apply coaching models that build skills, accountability, and consistent growth.

Build a Coaching Culture

Create an environment where agents are supported, motivated, and retained long term.

Designed for all learning types

Video Training

In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.

Written Workbook

Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.

Instructor Materials

Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.

Course curriculum

Enrollment includes access to the following course materials for 6 months

Module 1: Introduction

Workbook: Introduction
Part One: Introducing self-discovery and content-based coaching
Part Two: Blending self-discovery and content-based coaching
Graphic: The Coaching Scope

Module 2: Developing Your Coaching Abilities

Workbook: Developing Your Coaching Abilities
Part One: Developing your coaching abilities
Part Two: 8 keys to mastering the self-discovery method
Part Three: Two different perspectives

Module 3: The Catalyst Question

Workbook: The Catalyst Question
Catalyst: Going under the hood
The 6 Core Self-Discovery Questions

Module 4: The Probe Question

Workbook: The Probe Question
Probe: No denying
The 6 Core Self-Discovery Questions

Module 5: The Pinpoint Question

Workbook: The Pinpoint Question
Pinpoint: Painful, until you realize…
The 6 Core Self-Discovery Questions

Module 6: The Finish Line Question

Workbook: The Finish Line Question
Finish Line: Back to the gym
The 6 Core Self-Discovery Questions

Module 7: The Support Question

Workbook: The Support Question
Support: It’s not about you…until it is
The 6 Core Self-Discovery Questions

Module 8: The Execution Question

Workbook: The Execution Question
Execution: Getting laser-focused
The 6 Core Self-Discovery Questions

Module 9: Goal-Setting

Module 9: Goal-Setting
Goals: Get S.M.A.R.T.

Module 10: Troubleshooting

Workbook: Troubleshooting
Resolving client issues

Module 11: Conclusion

Workbook: Conclusion
Coachable and uncoachable clients

About this course

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Reviews

"I use ICT systems, the Icenhower Institute, and the coaching program to coach and train my team of over 30 agents. I use the ICT dashboard systems to keep my entire team accountable for their activities and set proper expectations."

Jake Rockwell

Over 500 Units Sold Annually

"I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."

Dennis Adelpour

Luxury Agent - West Los Angeles

"When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."

Tammi Humphrey

#1 Market Share & 100 Million in Annual Sales Volume

Immediate Takeaways

Here is what you can expect to gain from taking this online course.

DEVELOP YOUR COACHING SKILLS with techniques for probing, leading self-discovery, the pinpoint question, the finish line question, the support question, and the execution question.
GRAPHICS to illustrate concepts, guide discussions, and drive home key learning takeaways. The Coaching Scope, The 6 Core Self-Discovery Questions, and more.
GOAL SETTING using S.M.A.R.T. (specific, measurable, attainable, relevant, and time-specific) goals.
TROUBLESHOOTING to resolve client issues.
OPTIONS for how you learn best. Each module provides a downloadable PDF chapter as well as a featured video of Brian Icenhower, teaching the topic at hand. At the beginning of the course, you are also provided with a full audiobook to listen to. So however you learn best -- we have an option for you!

Certification & Designation Upon Completion

In this ICC online course, you will receive an official designation of “Certified Real Estate Coach” or CREC upon completion, as well as a downloadable (and printable) Certificate of Completion. Add your designation seal, as well as your designation letters, to your email signature to bolster your reputation and show off your expertise to clients and colleagues alike.

Instructor

Brian Icenhower.

What’s the “killer”? It’s coaching clients who don’t follow-through.

They don’t take action, even after you’ve explained exactly what to do and they’ve agreed to do it. Have any clients like that?

Then, COACH, the course, was made for you. Learn why your clients don’t take action. There’s a reason for that and it’s unlike anything you’ve ever heard.

COACH doesn’t stop with reasons. You’ll also learn a breakthrough approach to get your clients to follow-through - so they see results and view your coaching as worthwhile. That approach, perfected over two decades of real-world coaching, is surprisingly simple. And in the online course, "COACH: Coaching for Business Performance", renowned coach Brian Icenhower will show you how to do it.