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ICT Online Course

DISC: Understanding
Behavior in Real Estate

DISC course Icon

Understand people better and close more deals with DISC.

  • Learn the DISC behavioral model and how it applies to real estate

  • Identify client personalities to tailor your communication style

  • Build stronger relationships with buyers, sellers, and teammates

  • Strategies to resolve conflict and improve negotiations

  • Use DISC in recruiting, coaching, and team management

  • Downloadable DISC charts, worksheets, and training tools

Communicate Effectively

Adapt your approach to match client and team personalities for stronger connections.

Improve Sales & Negotiations

Use DISC insights to build trust, reduce conflict, and close more deals.

Lead with Awareness

Apply DISC in recruiting, coaching, and managing agents to boost team performance.

Designed for all learning types

Video Training

In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.

Written Workbook

Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.

Instructor Materials

Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.

Course curriculum

Enrollment includes access to the following course materials for 6 months

  • Video: What is DISC?
  • Workbook: What is the DISC?
  • DISC Profiles
  • DISC Behavioral Assessment
  • Workbook: How to Identify DISC Profiles
  • Video: How to Identify DISC Profiles
  • DISC Style Identification
  • Graphic: DISC Quiz
  • Workbook: Mirroring & Matching
  • Video: How to Mirror and Match
  • Mirroring and Matching Cheat Sheet
  • Workbook: Using DISC with Clients
  • Video: Using the DISC with Clients
  • Workbook: Using DISC with Lead Generation Methods
  • Video: Using DISC with Lead Generation Methods
  • DISC Behavioral Assessment
  • DISC Lead Gen Tendencies
  • Workbook: DISC Profiles for Different Real Estate Team Roles
  • Video: DISC Profiles for Different Real Estate Team Roles
  • Workbook: Training Team Members Using DISC
  • Video: Training Team Members Using DISC

About this course

Immediate Takeaways

Here is what you can expect to gain from taking this online course.

DISC: Understanding Behavior in Real Estate

More about this real estate training course

Reviews

"I use ICT systems, the Icenhower Institute, and the coaching program to coach and train my team of over 30 agents. I use the ICT dashboard systems to keep my entire team accountable for their activities and set proper expectations."
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
soi audio workbook
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
recruit audio workbook
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
Instructor

Brian ​Icenhower.

Discover the crucial relationship between human behavior and every facet of the real estate business.

This course, DISC: Understanding Behavior in Real Estate, gives invaluable insights into the nature of behavior and how to apply it to everything you do in real estate. You’ll learn to identify different behavioral types and modify your communication style to effectively build relationships with all types of clients, as well as vendors, stakeholders, and all the other people you'll meet in the course of doing business.

Not only will the client leads that you generate significantly increase, but your level of customer service and lead conversion rates will dramatically improve as well. You’ll gain insight on which types of business marketing and lead generation methods are the best fit for your behavioral style, and even how behavior impacts hiring and training within real estate teams.

This course will show you how to harness your strengths while overcoming the behaviors that are holding you back from success.

Harness your strengths.

Understand the people you interact with, and use that information to your advantage with this DISC: Understanding Behavior in Real Estate course.

Talk to a coach

If you’ve been considering hiring a coach, now’s the time. Book a FREE coaching consultation session with your purchase of this course!
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