COACH: Coaching for Business Performance

Designed for all learning types

Video Training

In-depth professional video training on every module, presented by the author, Brian Icenhower.

Written Modules

Detailed and downloadable written modules with detailed graphics, scripts, spreadsheets, forms, and so much more.


Since real estate agents are always on the move, your training must be too. This course provides a professional downloadable audiobook.

Course curriculum

Enrollment includes access to the following course materials for 2 years

  • Workbook: Introduction
  • Part One: Introducing self-discovery and content-based coaching
  • Part Two: Blending self-discovery and content-based coaching
  • Graphic: The Coaching Scope
  • Workbook: Developing Your Coaching Abilities
  • Part One: Developing your coaching abilities
  • Part Two: 8 keys to mastering the self-discovery method
  • Part Three: Two different perspectives
  • Workbook: The Catalyst Question
  • Catalyst: Going under the hood
  • The 6 Core Self-Discovery Questions
  • Workbook: The Probe Question
  • Probe: No denying
  • The 6 Core Self-Discovery Questions
  • Workbook: The Pinpoint Question

    Pinpoint: Painful, until you realize…

    The 6 Core Self-Discovery Questions

  • Workbook: The Finish Line Question
  • Finish Line: Back to the gym
  • The 6 Core Self-Discovery Questions
  • Workbook: The Support Question
  • Support: It’s not about you…until it is
  • The 6 Core Self-Discovery Questions
  • Workbook: The Execution Question
  • Execution: Getting laser-focused
  • The 6 Core Self-Discovery Questions
  • Module 9: Goal-Setting

  • Goals: Get S.M.A.R.T.

  • Workbook: Troubleshooting

  • Resolving client issues

  • Workbook: Conclusion
  • Coachable and uncoachable clients
Coaching for Business Performance online course

About this course

Immediate Takeaways

Here is what you can expect to gain from taking this online course.

Coaching Real Estate Agents - Certified Real Estate Coach “CREC” (1)

Certification & Designation Upon Completion

In this ICC online course, you will receive an official designation of “Certified Real Estate Coach” or CREC upon completion, as well as a downloadable (and printable) Certificate of Completion. Add your designation seal, as well as your designation letters, to your email signature to bolster your reputation and show off your expertise to clients and colleagues alike.


"I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations."
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
soi audio workbook
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
recruit audio workbook
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume



Brian ​Icenhower.

What’s the “killer”? It’s coaching clients who don’t follow-through.

They don’t take action, even after you’ve explained exactly what to do and they’ve agreed to do it. Have any clients like that?

Then, COACH, the course, was made for you. Learn why your clients don’t take action. There’s a reason for that and it’s unlike anything you’ve ever heard.

COACH doesn’t stop with reasons. You’ll also learn a breakthrough approach to get your clients to follow-through - so they see results and view your coaching as worthwhile. That approach, perfected over two decades of real-world coaching, is surprisingly simple. And in the online course, "COACH: Coaching for Business Performance", renowned coach Brian Icenhower will show you how to do it.

Learn a breakthrough approach.

Get your clients to follow-through so they see results and view your real estate coaching as worthwhile.

ISA Manager Training

More about this real estate training course

Talk to a coach

If you’ve been considering hiring a coach, now’s the time. Book a FREE coaching consultation session with your purchase of this course!
Team Onboarding Real Estate Coaching
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