ICT Online Course

FARM: The Real Estate Agent's
Ultimate Guide to Farming Neighborhoods

Build your brand and dominate a neighborhood with real estate farming.

Step-by-step system for selecting and farming the right neighborhood
Proven marketing strategies to stay top-of-mind with local homeowners
How to use mailers, events, and digital tools for maximum exposure
Scripts and dialogues to connect with residents and earn trust
Tracking tools to measure engagement and long-term growth
Downloadable farming calendars, templates, and marketing materials

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Choose the Right Farm

Learn how to identify the best neighborhoods for consistent lead generation.

Stay Top of Mind

Apply proven marketing and outreach strategies that build trust over time.

Create Predictable Growth

Turn your farm into a reliable source of listings and referrals year after year.

Designed for all learning types

Video Training

In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.

Written Workbook

Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.

Instructor Materials

Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.

Course curriculum

Enrollment includes access to the following course materials for 6 months

Module 1: Introduction to Farming

Workbook: Introduction to Farming
Video: How to Select Your Farm

Module 2: Flyers, Mailers, Seasonals and Updates

Workbook: Flyers, Mailers, Seasonals and Updates
Video: Flyers, Mailers, Seasonals and Updates
Script: Just Sold
Script: Just Listed
Newsletter Templates by Month
Just Sold Flyer and Postcard Templates
Just Listed Flyer and Postcard Templates
Now Offering Virtual Showings Postcard Template
Direct Mail Marketing Companies
Check-In: Module 2

Module 3: Calling the Neighbors & Door-Knocking

Workbook: Calling the Neighbors & Door-Knocking
Video: Calling the Neighbors & Door-Knocking
Script: Follow-Up for Neighbors
Script: Door-Knocking
Script: Just Sold
Script: Just Listed

Module 4: FSBOs & Expired Listings

Workbook: FSBOs & Expired Listings
Video: For Sale By Owners & Expired Listings
Expired Listing Postcard Template
Script: FSBO Phone Call
Script: Benefits of Listing with an Agent
Script: The Watch Analogy
Script: Expired Listing #1
Script: Expired Listing #2
Script: Expired Listing #3

Module 5: Open Houses & Neighborhood Events

Workbook: Open Houses & Neighborhood Events
Video: Open Houses & Neighborhood Events
Script: Promoting Your Open House
Script: Scheduling an Open House
Script: Open House Security
Script: Open House Buyer Conversion
Script: When a Neighbor Walks In
Client Appreciation Events Packet
Open House System Checklist – fillable
Open House System Checklist
Open House Instagram Posts Template
Open House Flyer Template
Open House Facebook Posts Template
Open House Timeline Graphic
Luxury Open House Ideas

Module 6: Creating Email Databases, Campaigns, & Community Websites

Workbook: Email databases, campaigns and community websites
Video: Creating Email Databases, Campaigns & Community Websites
Email Campaigns
Community Websites
Search Updates
Script: Email Campaigns

Module 7: Farming with Social Media

Workbook: Farming with Social Media
Video: Social Media Farming Methods
Real Estate Farming Ideas to Farm an Entire City
Script: Facebook Farming

Bonus Module

Video: Geographic Farming Scripts and Ideas for Real Estate Agents
Farming Placement Graphic

About this course

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Immediate Takeaways

Here is what you can expect to gain from taking this online course.

SCRIPTS that help you know how to talk to your farm. Just Sold Script, Just Listing Script, Follow-Up for Neighbors Script, Door-Knocking Script, FSBO Phone Call Script, Benefits of Listing with an Agent Script, The Watch Analogy Script, Expired Listing Scripts, Promoting Your Open House Script, Scheduling Your Open House Script, Open House Security Script, Open House Buyer Conversion Script, When a Neighbor Walks In Script, Email Campaigns Script, Facebook Farming Script, and more.
TOPICS that will help you learn how to farm successfully. Flyers, Mailers, Seasonals, and Updates, How to Door Knock, How to Work with FSBOs and Expireds, How to Host Open Houses and Neighborhood Events, How to Structure a Successful Email Campaign, How to Use Social Media to Farm, and more.
OPTIONS for how you learn best. Each module provides a downloadable PDF chapter as well as a featured video of Brian Icenhower, teaching the topic at hand. At the beginning of the course, you are also provided with a full audiobook to listen to. So however you learn best -- we have an option for you!

Certification & Designation Upon Completion

In this ICT online course, you will receive an official designation of “Certified Geographic Farming Expert” or CGFE upon completion, as well as a downloadable (and printable) Certificate of Completion. Add your designation seal, as well as your designation letters, to your email signature to bolster your reputation and show off your expertise to clients and colleagues alike.

Reviews

"I use ICT systems, the Icenhower Institute, and the coaching program to coach and train my team of over 30 agents. I use the ICT dashboard systems to keep my entire team accountable for their activities and set proper expectations."

Jake Rockwell

Over 500 Units Sold Annually

"I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."

Dennis Adelpour

Luxury Agent - West Los Angeles

"When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."

Tammi Humphrey

#1 Market Share & 100 Million in Annual Sales Volume

Instructor

Brian Icenhower.

This course will help you learn the strategies and methods top producing real estate agents use to successfully farm neighborhoods to become the community real estate expert of choice.

Learn the systems that real estate coach Brian Icenhower implements with many of the top producing agents in the world to create steady and predictable sources of commission income from targeted geographic communities.

Get the business generation strategies, techniques, scripts and tools to build your real estate geographic farming business from the ground up.

We know not everyone learns the same way. For that reason, FARM: Ultimate Guide to Geographic Farming has videos, text modules, and a full audiobook. In addition, the text and audiobook are downloadable so you can keep this information for life, and take it with you wherever you go.

We know this course will be valuable for your real estate business.

Become the neighborhood real estate expert of choice.

Learn the systems that real estate coach Brian Icenhower implements with many of the top producing agents in the world to create steady and predictable sources of commission income from targeted geographic communities. Get the business generation strategies, techniques, scripts and tools to build your real estate geographic farming business from the ground up.

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Agent Financials

More about this real estate training course

Talk to a coach

If you’ve been considering hiring a coach, now’s the time. Book a FREE coaching consultation session with your purchase of this course!

FARM: The Real Estate Agent's
Ultimate Guide to Farming Neighborhoods

Choose the Right Farm

Stay Top of Mind

Create Predictable Growth