ICT Online Course
ISA Agent Training
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Convert More Leads
Learn the proven scripts and communication techniques that turn prospects into appointments.
Stay Consistent
Follow structured systems for daily lead generation, follow-up, and accountability.
Drive Team Growth
Help your agents close more deals with a predictable, high-conversion ISA process.
Designed for all learning types
Video Training
In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.
Written Workbook
Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.
Instructor Materials
Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.
Course curriculum
Enrollment includes access to the following course materials for 6 months
Module 1: Online Lead Sources
- Video: Online Lead Sources
- Intro & Setting Online Leads and Setting Expectations eBook file
Module 2: Making Initial Contact with Online Leads
- Video: Making Initial Contact with Online Leads
- Making Initial Contact with Online Leads eBook file
- 2-Week Assault Plan
- VIDEO: How to Set Up Your CRM
- SOI Call & Text Contact Cycle
Module 3: Online Lead Follow-Up Plans
- Video: Online Lead Follow-Up Plans
- Online Lead Follow-Up Plans eBook file
Module 4: Online Lead Nurturing Scripts
- Video: Online Lead Nurturing Scripts
- Online Lead Nurturing Scripts eBook file
Module 5: Tracking Online Lead Key Performance Indicators
- Video: Tracking Online Lead Key Performance Indicators
- Tracking Online Lead Key Performance Indicators eBook file
- ICC Team Dashboard Template
Module 6: Scheduling & Time Management
- Learning Objectives
- Printable Workbook: Scheduling & Time Management
- Video: Scheduling & Time Management
- Tips to Avoid Procrastination
- Scheduling Calendar
- Daily Schedule for Realtors
- Quiz: Module 6
Module 7: Conversation Skill Development - Mirroring & Matching
- Learning Objectives
- Printable Workbook: Conversation Skill Development – Mirroring & Matching
- Video: Conversation Skill Development – Mirroring & Matching
- Learning Styles Language
- What Type of Learner Are You?
- Quiz: Module 7
Module 8: Downswings, Embedded Commands, Tie-Downs & Trial Closes
- Learning Objectives
- Printable Workbook: Downswings, Embedded Commands, Tie-Downs & Trial Closes
- Video: Downswings, Embedded Commands, Tie-Downs & Trial Closes
- Trial Closes & Tie-Downs
- DISC Profiles
- Step + Value + Tie Down
- Step + Value + Tie Down (BLANK)
- Embedded Commands Practice
- Trial Close Practice Tracker
- Quiz: Module 8
Module 9: Tracking, Analytics & Organized Sales Process
- Learning Objectives
- Printable Workbook: Tracking, Analytics & Organized Sales Process
- Video: Tracking, Analytics & Organized Sales Process
- Organized Sales Process: Phases Flowchart
- Quiz: Module 9
Module 10: Alternative-Choice Close & Objection-Handling
- Learning Objectives
- Printable Workbook: Alternative-Choice Close & Objection-Handling
- Alternative-Choice Close & Objection-Handling
- Methods of Closing
- Objection Handlers
- Quiz: Module 10
Module 11: Creating Urgency
- Learning Objectives
- Printable Workbook: Creating Urgency
- Video: Creating Urgency – Scripts & Techniques
- Top Ways to Create Urgency
- Organized Sales Process: Phases Flowchart
- Quiz: Module 11
Module 12: Nurturing & Cultivation
- Learning Objectives
- Printable Workbook: Nurturing & Cultivation
- Video: Nurturing & Cultivation
- Weekly Nurture Checklist
- Are You Nurturing?
- Nurture Contact Formula Flowchart
- Real-Deal Trust Builders
- Organized Sales Process Phases Flowchart
- Quiz: Module 12
Module 13: Pre-Qualification
- Learning Objectives
- Printable Workbook: Pre-Qualification
- Video: Pre-Qualification: Processes, Scripts & Methods
- Pre-Qualification Do’s and Don’ts
- Phrases to Get Back on Track
- Buyer Questionnaire & Lead Sheet
- Buyer Questionnaire & Lead Sheet (fillable PDF)
- Seller Questionnaire & Lead Sheet
- Seller Questionnaire & Lead Sheet (fillable PDF)
- Quiz: Module 13
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Module 14: Closing & Conversation Models
- Learning Objectives
- Printable Workbook: Closing & Conversation Models
- Video: Closing & Conversation Models
- Methods of Closing
- 3 Deep Questions
- L.P.M.A.M.A. Qualifying Conversation Model
- Quiz: Module 14
Module 15: Building Value
- Learning Objectives
- Printable Workbook: Building Value
- Video: Building Value
- Building Value
- Organized Sales Process Phases Flowchart
- Real-Deal Trust Builders
- 3 Deep Questions
- Quiz: Module 15
About this course
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$199.00
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94 lessons
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10 hours of video content
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Immediate Takeaways
Here is what you can expect to gain from taking this online course.
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TOPICS including time management, tracking KPIs, how to prospect for online leads, conversion skill development, objection handling, how to nurture leads, closing strategies, mirroring and matching, DISC behavioral assessment, and more.
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SCRIPTS to reach all kinds of prospects. Online Lead Nurturing Script book, Script Book for ISAs, and more.
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RESOURCES to help you do your job more efficiently and effectively. Buyer Lead Sheet, Seller Lead Sheet, Trial Close Practice Tracker, Scheduling Calendar, Embedded Commands Practice, DISC Behavioral Assessment, Scripts, and more.
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QUIZ at the end of modules to promote retention of information and test your knowledge.
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OPTIONS for how you learn best. Each module provides a downloadable PDF chapter as well as a featured video of Brian Icenhower, teaching the topic at hand. So however you learn best -- we have an option for you!
Certification & Designation Upon Completion
In this ICT online course, you will receive an official designation of "Certified Inside Sales Agent" or CISA upon completion, as well as a downloadable (and printable) Certificate of Completion. Add your designation seal, as well as your designation letters, to your email signature to bolster your reputation and show off your expertise to clients and colleagues alike.
Reviews
"I use ICT systems, the Icenhower Institute, and the coaching program to coach and train my team of over 30 agents. I use the ICT dashboard systems to keep my entire team accountable for their activities and set proper expectations."

Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."

Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."

Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations.
Jake Rockwell
Over 500 Units Sold Annually
I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income.
Dennis Adelpour
Luxury Agent - West Los Angeles
When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends.
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
Instructor
Brian Icenhower.
Looking to make the next step in your real estate career? Then you're in the right place!
The Inside Sales Agent (ISA) Training online course is for real estate agents who want to take on the challenge of becoming ISAs, with a systematized process for lead generation, nurturing, and converting that will set you up for success.
With 15 text-and-video modules packed with tips and resources, the course will teach you everything you need to know to get started in inside sales, using coach Brian Icenhower's tried-and-true methods to give you the advantage of over three decades of experience in the business.
Build a high-performing Inside Sales Agent team that fuels your pipeline.
Enroll in ISA Agent Training to master scripts, systems, and daily routines that drive consistent lead conversion. Learn how to structure your ISA department for maximum productivity and growth.
Start training your ISAs for success today.
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