ICT Online Course

Open Houses

Transform your open houses into powerful lead-generation events that fill your pipeline with qualified buyers and sellers.

Learn how to plan, promote, and host open houses that attract serious prospects
Discover follow-up systems to convert visitors into clients after the event
Get scripts and dialogues to engage guests and capture contact information
Build marketing materials and social media campaigns that maximize traffic
Implement systems for sign-in tracking, neighbor outreach, and post-event communication
Includes downloadable checklists, templates, and open house marketing tools

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Attract More Visitors

Market your open houses like a pro with proven promotional strategies that drive foot traffic.

Convert Attendees to Clients

Use powerful scripts and follow-up systems to turn visitors into active buyers and sellers.

Leverage Every Opportunity

Generate leads from the neighborhood, online exposure, and your open house database.

Designed for all learning types

Video Training

In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.

Written Workbook

Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.

Instructor Materials

Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.

Course curriculum

Enrollment includes access to the following course materials for 6 months

Course Materials

Workbook: Optimizing Open Houses
Video: Optimizing Open Houses
Resource: Your Next-Level Contact Plan
Script: Buyer MLS Listing Alert
Script: Seller Lead Auto Email Drip
Resource: Open House Prospecting Activities
Script: Open House Neighbor Invitation
Script: Open House Pre-Listing Appointment
Script: Open House Circle Prospecting
Script: Open House Guest List
Script: Open House Guest List Editable
Script: Follow-Up for Neighbors/Leads
Resource: Open House Feedback Form (Printable)
Resource: Positive Need Affirmation Sandwich (Fillable)
Graphic: Open House Timeline
Open House System Checklist (fillable)
Open House System Checklist (editable)

About this course

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Reviews

"I use ICT systems, the Icenhower Institute, and the coaching program to coach and train my team of over 30 agents. I use the ICT dashboard systems to keep my entire team accountable for their activities and set proper expectations."

Jake Rockwell

Over 500 Units Sold Annually

"I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."

Dennis Adelpour

Luxury Agent - West Los Angeles

"When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."

Tammi Humphrey

#1 Market Share & 100 Million in Annual Sales Volume

Instructor

Brian Icenhower.

Are you ready to learn how to use one of the cornerstones of the real estate business to kick your prospecting process into high gear?

Out of all the people who come and go during an open house, the only ones who really matter are the ones who might end up making an offer, right?

Think again! An open house isn't just about selling one home — it's about so much more than that, including cementing yourself as a professional, making connections, and getting a foot in the door with potential new clients who may be buying or selling soon.

In this condensed course, you'll learn to tie customer service to lead generation, and you'll find out firsthand why everyone who walks through the door of an open house is a potential prospect. Don't miss out on great business opportunities when they're right at your doorstep! This course will teach you all the skills you need to start making the most of your open houses — what are you waiting for?

Turn every open house into a lead-generation machine.

Enroll in Open Houses (ICT) to learn the systems, scripts, and marketing strategies top agents use to host high-impact open houses that create real business opportunities. Build relationships, grow your database, and close more deals.
Start mastering the open house system today.

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Talk to a coach

If you’ve been considering hiring a coach, now’s the time. Book a FREE coaching consultation session with your purchase of this course!

Open Houses

Attract More Visitors

Convert Attendees to Clients

Leverage Every Opportunity