Open Houses

Learn how to turn your next open houses into a new listing generator in this quick course.

Designed for all learning types

Video Training

In-depth professional video training on every module, presented by the author, Brian Icenhower.

Written Modules

Detailed and downloadable written modules with detailed graphics, scripts, spreadsheets, forms, and so much more.

Course curriculum

Enrollment includes access to the following course materials for 2 years

  • Workbook: Optimizing Open Houses
  • Video: Optimizing Open Houses
  • Resource: Your Next-Level Contact Plan
  • Script: Buyer MLS Listing Alert
  • Script: Seller Lead Auto Email Drip
  • Resource: Open House Prospecting Activities
  • Script: Open House Neighbor Invitation
  • Script: Open House Pre-Listing Appointment
  • Script: Open House Circle Prospecting
  • Script: Open House Guest List
  • Script: Open House Guest List Editable
  • Script: Follow-Up for Neighbors/Leads
  • Resource: Open House Feedback Form (Printable)
  • Resource: Positive Need Affirmation Sandwich (Fillable)
  • Graphic: Open House Timeline
  • Open House System Checklist (fillable)
  • Open House System Checklist (editable)

About this course


"I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations."
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
soi audio workbook
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
recruit audio workbook
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume



Brian ​Icenhower.

Are you ready to learn how to use one of the cornerstones of the real estate business to kick your prospecting process into high gear?

Out of all the people who come and go during an open house, the only ones who really matter are the ones who might end up making an offer, right?

Think again! An open house isn't just about selling one home — it's about so much more than that, including cementing yourself as a professional, making connections, and getting a foot in the door with potential new clients who may be buying or selling soon.

In this condensed course, you'll learn to tie customer service to lead generation, and you'll find out firsthand why everyone who walks through the door of an open house is a potential prospect. Don't miss out on great business opportunities when they're right at your doorstep! This course will teach you all the skills you need to start making the most of your open houses — what are you waiting for?

Turn open houses into open prospecting

Discover the techniques Top Producing agents use to optimize their open houses and generate new listings by prospecting around Open Houses.

Talk to a coach

If you’ve been considering hiring a coach, now’s the time. Book a FREE coaching consultation session with your purchase of this course!
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