Related products

• 

  Online Courses

  Add to cart

  Compare

  Prospect: The Real Estate Lead Generation Manual

  $299

  ICT Online Course

  Prospect

  The Real Estate Lead Generation Manual

  

  Master the proven prospecting systems that top real estate agents use to generate consistent, high-quality leads.

  • Learn daily prospecting routines and time-blocking strategies to build momentum

  • Gain scripts and dialogues for calls, texts, and in-person conversations that convert

  • Discover how to generate listings and buyers through expireds, FSBOs, and circle prospecting

  • Understand how to track activity, measure results, and hold yourself accountable

  • Build a long-term lead pipeline that keeps your business growing year after year

  • Includes downloadable workbooks, tracking sheets, and lead generation templates

  Add to Cart

  Fill Your Pipeline

  Learn daily prospecting systems that generate consistent leads in any market.

  

  Master the Scripts

  Use proven dialogues and conversation techniques that turn contacts into clients.

  

  Stay Accountable

  Track your activity and results with clear metrics and actionable systems.

  Designed for all learning types

  Video Training

  In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.

  Written Workbook

  Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.

  Instructor Materials

  Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.

  Course curriculum

  Enrollment includes access to the following course materials for 6 months

  Module 1: The Only Prospecting Plan You'll Ever Need

  • Workbook: The only prospecting plan you’ll ever need
  • Video: Prospecting Principles
  • Sample Proposed Work Schedule
  • Proposed Work Schedule (Fillable)
  • Graphic: The Big 3 of Prospecting Success
  • Graphic: Meeting of the Minds
  • Graphic: Organized Sales Process Flowchart
  • Graphic: Ready? Willing? Able?
  • Graphic: 6 Things “No” Means
  • Graphic: 10 Habits to Improve Positive Energy
  • Quiz: Attitudinal Energy Levels

  Module 2: Making Presentations with Scripts

  • Workbook: Making Presentations with Scripts
  • Video: Prospecting Scripts
  • Script: Asking for Referrals
  • Script: Expired Listings – Phone & Voicemail
  • Script: Expired Listings – Objection Handlers
  • Script: FSBOs – 3 Questions
  • Script: Circle Prospecting – Just Listed
  • Script: Circle Prospecting – Just Sold
  • Script: Objection Handlers
  • Notice of Default Prospecting Script
  • Seller Questionnaire & Lead Form (Fillable)
  • Buyer Questionnaire & Lead Sheet (Fillable)
  • Graphic: Organized Sales Process Flowchart

  Module 3: Your Sphere of Influence

  • Workbook: Your Sphere of Influence
  • Video: Prospecting for SOI
  • Who Do You Know?
  • Follow-Up Script Pattern
  • The Rule of 7 Touches
  • SOI Contact Schedule (Fillable)
  • Script: Asking Existing Clients for Referrals
  • Script: We Need Listings in a Hot Market
  • Script: Update Database
  • Script: Update Database & Ask for Referral
  • Script: Past Client Follow-Up
  • Script: Contacting Neglected Past Clients
  • Script: Neighborhood Auto Email Drip

  Module 4: Expired Listings

  • Workbook: Expired Listings
  • Video: Prospecting for Expired & Cancelled Listings
  • Expired Listing Call Log (Fillable)
  • Daily Contact Log (Fillable)
  • Objection Handling & Validation
  • Sample Weekly Calendar
  • Graphic: Organized Sales Process Flowchart
  • Script: Pre-Qualification
  • Script: Expired Listings – Phone & Voicemail
  • Script: Expired Listings 1
  • Script: Expired Listings 2
  • Script: Expired Listings – Objection Handlers
  • Expired Follow-Up Plan

  Module 5: Prospecting Through Open Houses

  • Workbook: Prospecting Through Open Houses
  • Video: Prospecting for Open Houses
  • Next-Level Contact Plan
  • Open House Prospecting Activities
  • Open House Feedback Form (Printable)
  • Positive Need Affirmation Sandwich (Fillable)
  • Script: Buyer MLS Listing Alert
  • Script: Seller Lead Auto Email Drip
  • Script: Open House Neighbor Invitation
  • Script: Open House Pre-Listing Appointment
  • Script: Open House Circle Prospecting
  • Script: Scheduling an Open House
  • Script: Open House Guest List
  • Script: Follow-Up for Neighbors/Leads
  • Graphic: Open House Timeline
  • Luxury Open House Ideas

  Module 6: Property Previews

  • Workbook: Property Previews
  • Video: Prospecting By Previewing
  • Graphic: 4-Step Property Preview Strategy
  • Sample Property Preview Checklist
  • Door-Knocking Note Log (Fillable)
  • Lead-Tracking Sheet (Fillable)
  • Script: Property Preview – Door-Knocking
  • Script: Turnover Rate

  Module 7: Time Management

  • Workbook: Time Management
  • Video: Prospecting Planning
  • Goal & Milestone Exercise (Fillable)
  • Goal & Milestone Tracker (Fillable)
  • Daily SOI Contact Form (Fillable)
  • 4-Week Schedule (Printable)
  • End-of-Week Debrief (Fillable)
  • One Day, 20 Contacts (Fillable)
  • Ways to Make Habits Stick
  • Lead-Tracking Sheet (Printable)
  • Personalized Schedule (Printable)
  • Prospecting Accountability Chart (Printable)
  • Sample ICC Year-to-Date Check-Up Form
  • Graphic: The Eisenhower Decision Matrix
  • Sample Weekly Calendar

  Module 8: Securing the FSBO Listing

  • Workbook: Securing the FSBO Listing
  • Video: Prospecting for FSBOs
  • FSBO Contact Sheet
  • Script: 3 FSBO Questions
  • Script: FSBO Phone Questions
  • Script: FSBO Prospecting
  • Script: Increased Net Profit
  • Script: The Rolex Analogy
  • FSBO Seller Guide Template
  • FSBO Infographic – For Sale By Owner Social Media Graphic
  • FSBO Infographic – For Sale By Owner Social Media Graphic – JPG version

  Module 9: Circle Prospecting

  • Workbook: Circle Prospecting
  • Video: Prospecting by Radius
  • Daily SOI Contact Form (Fillable)
  • Script: Circle Prospecting – Just Listed
  • Script: Circle Prospecting – Just Sold
  • Script: Circle Prospecting – Hot Real Estate Market
  • Script: Circle Prospecting – Open House

  Module 10: Your Prospecting Arena

  • Workbook: Your Prospecting Arena
  • Video: Prospecting Arena (or Area)

  Module 11: Mindset

  • Workbook: Mindset
  • Video: Prospecting with a Positive Perspective
  • Graphic: SWOT
  • Graphic: The Gandhi Circle
  • SWOT Companion Worksheet (Fillable)
  • SMART Action Plan (Fillable)

  Module 12: The Art of Closing

  • Workbook: The Art of Closing
  • Video: Prospecting & Closing
  • Graphic: Organized Sales Process Flowchart
  • Graphic: Always Be Closing
  • Script: Exclusive Buyer Agency Agreement
  • Script: MLS Conversion
  • Script: Lender Appointment
  • Which closer are you?
  • Closing Scenarios Worksheet (Fillable)
  • Closing Style Gallery
  • Clarify, Qualify, Close

  Module 13: Tracking Truth in Numbers

  • Workbook: Tracking Truth in Numbers
  • Video: Prospecting Tracking Tools
  • Daily SOI Contact Form (Printable)
  • One Day, 20 Contacts (Printable)
  • Lead Tracking Sheet (Printable)
  • Buyer Questionnaire & Lead Form (Printable)
  • Seller Questionnaire & Lead Form (Printable)
  • Sample Buyer Inventory
  • Sample Listing Inventory
  • Sample Pending Inventory Pipeline
  • WIG: Wildly Important Goals (Fillable)
  • Production Ratio Planner (Fillable)

  Module 14: Holding Yourself Accountable

  • Workbook: Holding yourself accountable
  • Video: Prospecting Accountability for Productivity
  • Graphic: 12 Characteristics of Accountability

  Module 15: Next-Level Commitment

  • Workbook: Next-Level Commitment
  • Video: Prospecting at the Next Level
  • Skillset Ranking Assessment (Fillable)
  • Systems Process Procedure (Fillable)
  • Pulled Planning – Goal-Setting (Fillable)

  

  About this course

  • $299
  • 151 lessons
  • 9 hours of video content

  Add to Cart

  Immediate Takeaways

  Here is what you can expect to gain from taking this online course.

  • SCRIPTS to reach all kinds of prospects. Complete Prospect Script Book, Asking for Referrals Script, Expired Listings Script, Objection Handling Scripts, FSBO Scripts, Circle Prospecting Scripts, and more
  • FORMS AND LISTS to streamline prospecting processes. Proposed Work Schedule Example and Fillable Form, Seller Questionnaire and Lead Sheet Fillable Form, Buyer Questionnaire and Lead Sheet Fillable Form, Open House Feedback Form, Sample Property Preview Checklistand more
  • TEMPLATES action plans, and logs to set you on the path to success. Expireds Follow Up Plan, Next Level Contact Plan, Lead Tracking Sheets, SWOT Companion Worksheet, SMART Action Plan, and more
  • HELPFUL GRAPHICS to illustrate processes and strategies. 4-Step Property Preview Strategy, Organized Sales Process Flowchart, 10 Habits to Improve Positive Energy, The Rule of 7 Touches, and more
  • TIME MANAGEMENT TOOLS - Goal and Milestone Exercise, Goal and Milestone Tracker, 4-Week Schedule, End of Week Debrief, Lead Tracking Sheet, Personalized Schedule, and more
  • OPTIONS for how you learn best. Each module provides a downloadable PDF chapter as well as a featured video of Brian Icenhower, teaching the topic at hand. At the beginning of the course, you are also provided with a full audiobook to listen to. So however you learn best -- we have an option for you!

  

  Certification & Designation Upon Completion

  In this ICT online course, you will receive an official designation of "Certified Prospecting Expert" or CPE upon completion, as well as a downloadable (and printable) Certificate of Completion. Add your designation seal, as well as your designation letters, to your email signature to bolster your reputation and show off your expertise to clients and colleagues alike.

  Reviews

  "I use ICT systems, the Icenhower Institute, and the coaching program to coach and train my team of over 30 agents. I use the ICT dashboard systems to keep my entire team accountable for their activities and set proper expectations." Jake Rockwell Over 500 Units Sold Annually "I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income." Dennis Adelpour Luxury Agent - West Los Angeles "When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends." Tammi Humphrey #1 Market Share & 100 Million in Annual Sales Volume Instructor

  Brian ​Icenhower.

  Do you have a need for leads?

  Are you struggling to strike the right balance between new and existing business in your day-to-day? Are you trying your best to get new listings, but can't figure out why it isn't working? Or are you just trying to polish your habits a little more?

  Either way, you're in the right place!

  The PROSPECT online course is for real estate agents who want to learn the prospecting skill set. That's right -- prospecting is a developed skill, and it doesn't rely on any kind of innate talent. It's extremely common to struggle with it at the beginning, but this course is here to show you that you can learn the principles and tactics necessary to start prospecting like a pro. With fifteen text-and-video modules packed with tips and resources, as well as a full book of scripts and plenty of fillable tracking tools that are yours to use, the course will teach you everything you need to know to take your prospecting skills to the next level.

  You'll learn to avoid common pitfalls, make connections the right way with the right people, and make the most of every opportunity to generate leads. You'll find out new ways to keep yourself on track and accountable and find out how much time and effort you need to put into your prospecting tasks each day in order to see a serious impact on your bottom line, without sacrificing your work-life balance.

  The complete eBook is available to download, as are all of the resources in each module. This course includes everything you need to upgrade your prospecting performance; what are you waiting for?

  

  Turn your lead generation into a predictable, repeatable system.

  Enroll in Prospect: The Real Estate Lead Generation Manual to master the daily routines, scripts, and accountability tools that top agents use to consistently grow their business. Stop waiting for leads—start creating them.
  Start your lead generation journey today.

  Add to Cart

  Prospect: The Real Estate Prospecting & Lead Generation Manual

  More about this real estate training course

  Talk to a coach

  If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call See all courses

  Quick View
• 

  Online Courses

  Add to cart

  Compare

  Success Mindset

  $249

  ICT Online Course

  Success Mindset

  

  Develop the mindset, habits, and focus that drive success in every area of your real estate business and life.

  • Learn the daily disciplines and thought patterns used by top-producing agents and leaders

  • Discover how to overcome limiting beliefs, self-doubt, and procrastination

  • Build consistency through goal setting, accountability, and personal growth strategies

  • Gain practical tools for managing stress, time, and emotional resilience in a competitive market

  • Understand how to create alignment between your values, vision, and business plan

  • Includes mindset exercises, reflection worksheets, and performance-tracking templates

  Add to Cart

  Think Like a Top Producer

  Adopt the mental models and habits that fuel long-term real estate success.

  

  Stay Focused & Driven

  Build resilience and discipline to push through challenges and achieve your goals.

  

  Grow Personally & Professionally

  Develop the inner confidence and clarity that lead to consistent performance.

  Designed for all learning types

  Video Training

  In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.

  Written Workbook

  Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.

  Instructor Materials

  Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.

  Course curriculum

  Enrollment includes access to the following course materials for 6 months

  Module 1: Thoughts Control Actions

  • VIDEO: Thoughts Control Actions
  • AUDIO: Thoughts Control Actions
  • Workbook: Thoughts Control Actions
  • The Gandhi Circle PDF
  • 6 Rules for Controlling Your Words PDF
  • Action Steps for Module 1

  Module 2: Keep Emotions Between the Lines

  • VIDEO: Keep Emotions Between the Lines
  • AUDIO: Keep Emotions Between the Lines
  • Keep Emotions Between the Lines PDF
  • Workbook: Keep Emotions Between the Lines
  • DISC Behavioral Assessment Image
  • Action Steps for Module 2

  Module 3: Get Uncomfortable

  • VIDEO: Get Uncomfortable
  • AUDIO: Get Uncomfortable
  • Workbook: Get Uncomfortable
  • The Comfort Zone PDF
  • Action Steps for Module 3

  Module 4: Rights Vs. Responsibilities

  • VIDEO: Rights vs. Responsibilities
  • AUDIO: Rights vs. Responsibilities
  • Workbook: Rights vs. Responsibilities
  • Rights vs. Responsibilities PDF
  • Action Steps for Module 4

  Module 5: Be Solution Oriented

  • VIDEO: Be Solution Oriented
  • Workbook: Be Solution Oriented
  • The Solution Triangle PDF
  • DISC Profiles Image
  • Action Steps for Module 5
  • AUDIO: Be Solution Oriented

  Module 6: Scarcity Vs. Abundance

  • VIDEO: Scarcity vs. Abundance
  • AUDIO: Scarcity vs. Abundance
  • Workbook: Scarcity vs. Abundance
  • 5 Steps to Mastery PDF – full page version
  • 5 Steps to Mastery PDF
  • 5 Steps to Mastery – Social Media Post
  • Scarcity Vs. Abundance Chart
  • Action Steps for Module 6

  Module 7: Activities Over Results

  • VIDEO: Activities Over Results
  • AUDIO: Activities Over Results
  • Workbook: Activities Over Results
  • Action Steps for Module 7

  Module 8: Embrace Routines & Rituals

  • VIDEO: Embrace Routines & Rituals
  • AUDIO: Embrace Routines & Rituals
  • Workbook: Embrace Routines & Rituals
  • Action Steps for Module 8
  • Listing & Closing Checklists

  Module 9: Not Calendared, Not Happening!

  • VIDEO: Not Calendared, Not Happening!
  • AUDIO: Not Calendared, Not Happening!
  • Workbook: Not Calendared, Not Happening!
  • Action Steps for Module 9
  • Daily Schedule for Realtors
  • Sample Weekly Calendar for Realtors

  Module 10: Fail Forward

  • VIDEO: Fail Forward
  • AUDIO: Fail Forward
  • Workbook: Fail Forward
  • Action Steps for Module 10

  

  About this course

  • $249.00
  • 58 lessons
  • 3 hours of video content

  Add to Cart

  Immediate Takeaways

  Here is what you can expect to gain from taking this online course.

  • Use these real estate training ideas for motivation to help train and inspire real estate agents to stay positive, increase production, and succeed!
  • Train agents how and why to control their thoughts and actions to increase their level of professionalism and customer service.
  • Train and motivate real estate agents to focus their time and energy on income-producing activities.
  • Learn the concept of "Rights vs. Responsibilities" and increase the professionalism of both Realtors and administrative staff members in your real estate organization.
  • Learn how to use The Solution Triangle to be self-managed and solution-oriented and ultimately solve your own problems by leveraging your network.
  • Become empowered and understand the importance of purposely adopting an abundant mindset to prevent scarcity-based thinking.
  • Learn how to embrace the uncomfortable activities required to generate desired results.
  • Get Top Producer time blocking tips for real estate agents to effectively manage and protect their time allocated for lead generation activities.
  • Use our simple Realtor time management system to overcome limiting beliefs about not having enough time to conduct lead generation activities to get more business.
  • Learn how to fail forward in order to get into action quickly to grow your business.

  Reviews

  "I use ICT systems, the Icenhower Institute, and the coaching program to coach and train my team of over 30 agents. I use the ICT dashboard systems to keep my entire team accountable for their activities and set proper expectations." Jake Rockwell Over 500 Units Sold Annually "I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income." Dennis Adelpour Luxury Agent - West Los Angeles "When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends." Tammi Humphrey #1 Market Share & 100 Million in Annual Sales Volume Instructor

  Brian ​Icenhower.

  I created Success Mindset because there is simply no other training out their like this specifically for real estate agents.

  You are in the right place at the right time. This course, to me, contains some of the most crucial training that people in the real estate industry can take part it.

  With the ups and downs in the real estate market, and the uncertainty, at times, with regards to commissions checks -- there is a lot of volitility in real estate as a career choice. This isn't he usual 9-5 job where you get the same paycheck every two weeks.

  Of course, one positive aspect of choosing real estate as your career is that there is no ceiling on the potential to be successful. The income opportunities are incredible. However, to get to those places, where you reap the benefits of being in the real estate industry, it takes a lot of mental strength. 

  If that's what you're after, this Success Mindset course is exactly what you need.

  The average agent has a negative mindset, and stays "stuck" in their comfort zone. They decide they would rather keep a "flexible" schedule and avoid doing uncomfortable activities. They come from "scarcity" instead of "abundance".

  This course I've created will walk you through, step by step, as I teach you how the Top Producers shift their mindset in order to grow their business.

  Now is the time to step up your game. You will learn the necessary mindset changes that you need to make, tips and techniques on how to embrace being uncomfortable, and resources to support your journey.

  

  Unlock the mindset that drives top producers to success.

  Enroll in Success Mindset (ICT) to learn how to think, act, and perform like the most successful real estate professionals in the industry. Build confidence, consistency, and clarity to achieve your goals and sustain growth.
  Start mastering your success mindset today. Add to Cart

  Success Mindset

  More about this real estate training course

  Talk to a coach

  If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call See all courses

  Quick View
• 

  Online Courses

  Add to cart

  Compare

  Online Lead Conversion: Converting Real Estate Internet Leads

  $249

  ICT Online Course

  Online Lead Conversion

  

  Turn online leads into loyal clients with proven systems, scripts, and follow-up strategies that drive results.

  • Learn how to respond quickly and effectively to internet leads from all major platforms

  • Master phone, text, and email scripts designed to increase engagement and appointment rates

  • Build automated follow-up plans that nurture leads over time

  • Discover how to qualify, prioritize, and convert leads through consistent communication

  • Gain insight into response time metrics, lead routing, and accountability systems

  • Includes downloadable scripts, follow-up templates, and lead tracking tools

  Add to Cart

  Convert Faster

  Use proven systems and scripts to turn more online leads into real appointments.

  

  Stay Consistent

  Implement automated follow-up plans that keep you top of mind with prospects.

  

  Increase ROI

  Maximize your lead generation investment with higher conversion rates and better tracking.

  Designed for all learning types

  Video Training

  In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.

  Written Workbook

  Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.

  Instructor Materials

  Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.

  Designed for all learning types

  Video Training

  In-depth professional video training on every module, presented by the author, Brian Icenhower.

  Written Modules

  Detailed and downloadable written modules with detailed graphics, scripts, spreadsheets, forms, and so much more.

  Course curriculum

  Enrollment includes access to the following course materials for 6 months

  Module 1: Sourcing Online Leads & Setting Expectations

  • Sourcing Online Leads & Setting Expectations eBook
  • Video: Online Lead Sources
  • Module 1 Quiz

  Module 2: Making Initial Contact With Online Leads

  • Making Initial Contact With Online Leads eBook
  • Video: Making Initial Contact With Online Leads
  • Video: How to Set Up Your CRM
  • SOI Call & Text Contact Cycle

  Module 3: Online Lead Follow-Up Plans

  • Online Lead Follow-Up Plans eBook
  • Video: Online Lead Follow-Up Plans
  • “I’ll Do You One Better” Script

  Module 4: Online Lead Nurturing Scripts

  • Online Lead Nurturing Scripts eBook
  • Video: Online Lead Nurturing Scripts

  Module 5: Tracking Online Lead Key Performance Indicators

  • Tracking Online Lead Key Performance Indicators eBook
  • Video: Tracking Online Lead Key Performance Indicators

  Module 6: Online Buyer Lead Conversion — Converting to Appointment

  • Online Buyer Lead Conversion — Converting to Appointment eBook
  • Video: Online Buyer Lead Conversion — Converting to Appointment

  Module 7: Online Buyer Lead Conversion — Conducting the Buyer Consultation Appointment

  • Online Buyer Lead Conversion — Conducting the Buyer Consultation Appointment eBook
  • Video: Online Buyer Lead Conversion — Conducting the Buyer Consultation Appointment

  Module 8: Online Seller Lead Conversion — Converting to Listing Appointments

  • Online Seller Lead Conversion — Converting to Listing Appointments eBook
  • Video: Online Seller Lead Conversion — Converting to Listing Appointments

  Module 9: Online Seller Lead Conversion: Conducting the Listing Presentation

  • Online Seller Lead Conversion — Conducting the Listing Presentation eBook
  • Video: Online Seller Lead Conversion: Conducting the Listing Presentation

  Module 10: Your Prospecting Arena

  • Your Prospecting Arena eBook
  • Video: Your Prospecting Arena

  

  About this course

  • $249
  • 28 lessons
  • 5 hours of video content

  Add to Cart

  Immediate Takeaways

  Here is what you can expect to gain from taking this online course.

  • TRACKERS to monitor KPIs and tips on optimal lead follow-up. The FIVE Components of Organizational Growth, SMART Goals, The 4 Key Accountability Questions, The ICC Team Dashboard, and more
  • SCRIPTS, scripts, and more scripts! After Setting Up Automated Listing Alert Email Notification Script, MLS Listing Alert Follow-Up/Nurture Email Scripts, Nurturing Text Scripts & Response Rates, LPMAMA Qualifying Questions, Internet Lead Phone and Email Scripts, and more
  • ONLINE LEAD FOLLOW UP PLANS and processes to help you systematize your business. Ascertaining Degree Of Urgency, The Four Follow-Up Campaign Categories, ABCD Follow Up Plans, Nurture and Cultivation Steps, and more
  • ONLINE BUYER AND SELLER LEAD CONVERSION - Conducting the Buyer Consultation process, converting to Listing Appointments, and more
  • YOUR PROSPECTING ARENA - Map Your Prospecting Mindset, Office Setup Tips, Positive and Negative Reinforcement Tactics, Eliminate and Prevent Distractions, and more
  • OPTIONS for how you learn best. Each module provides a downloadable PDF chapter as well as a featured video of Brian Icenhower, teaching the topic at hand. At the beginning of the course, you are also provided with a full audiobook to listen to. So however you learn best -- we have an option for you!

  Reviews

  "I use ICT systems, the Icenhower Institute, and the coaching program to coach and train my team of over 30 agents. I use the ICT dashboard systems to keep my entire team accountable for their activities and set proper expectations." Jake Rockwell Over 500 Units Sold Annually "I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income." Dennis Adelpour Luxury Agent - West Los Angeles "When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends." Tammi Humphrey #1 Market Share & 100 Million in Annual Sales Volume Instructor

  Brian ​Icenhower.

  As a real estate professional, you understand that one of the first places your potential clients go when looking for a home is online. The Internet has radically altered the way that we communicate and get information. It has also altered the way that we search for homes and the way that real estate leads are generated.

  In an age of instant access to information, most homebuyers prefer to research and look at houses by themselves before they talk to an agent. It’s crucial that you’re ready to engage today’s online home searchers in a way that translates to real-life business.

  Whether you’re a solo agent, a team leader, or an inside sales agent on a real estate team, this course will strengthen your knowledge of online prospecting and help you convert more inbound leads. Regardless of your specialty, location or experience level, we’ll show you how to systematize your approach to online prospecting.

  Learn the strategies and methods top producing real estate agents use to source, nurture, and convert inbound digital leads. Implement the scripts, templates, and techniques guaranteed to generate a predictable and steady flow of business from people who begin their home search online. Whether you’re a seasoned agent or you’re just starting out in the business, Online Prospecting is the one book you must have as your guide.

  https://www.youtube.com/watch?v=GuKN69orFwk

  Turn your internet leads into real estate clients.

  Enroll in Online Lead Conversion: Converting Real Estate Internet Leads to master response strategies, follow-up systems, and scripts that help agents close more deals from online platforms. Build confidence, consistency, and measurable results.
  Start converting more leads today.

  Add to Cart

  Talk to a coach

  If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call See all courses

  Quick View
• 

  Online Courses

  Add to cart

  Compare

  FSBO: Prospecting For Sale By Owners (FSBOs)

  $149

  ICT Online Course

  FSBO: Prospecting
  For Sale By Owners

  

  Turn FSBOs into listings with proven prospecting strategies.

  • Step-by-step system for approaching For Sale By Owners with confidence

  • Scripts and dialogues that overcome resistance and build trust

  • How to show value and win listings from sellers trying to go solo

  • Follow-up systems to stay top of mind until sellers are ready

  • Strategies to convert FSBOs into long-term clients and referrals

  • Downloadable scripts, call sheets, and follow-up templates

  Add to Cart

  Win Over FSBO Sellers

  Learn how to provide value and convert DIY sellers into loyal clients.

  

  Use Proven Scripts

  Confidently handle objections and earn trust with ready-to-use dialogues.

  

  Turn FSBOs into Long-Term Business

  Build relationships that lead to listings, referrals, and repeat clients.

  Designed for all learning types

  Video Training

  In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.

  Written Workbook

  Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.

  Instructor Materials

  Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.

  Course curriculum

  Enrollment includes access to the following course materials for 6 months

  Course materials

  • Workbook: Prospecting FSBOs
  • Video: Prospecting FSBOs
  • Resource: FSBO Contact Sheet (Fillable)
  • Script: 3 FSBO Questions
  • Script: FSBO Phone Questions
  • Script: FSBO Prospecting
  • Script: Increased Net Profit
  • Script: The Rolex Analogy
  • FSBO Seller Guide Template
  • FSBO Infographic - For Sale By Owner Social Media Graphic
  • FSBO Infographic - For Sale By Owner Social Media Graphic - JPG version

  

  About this course

  • $149
  • 15 lessons
  • .5 hours of video content

  Add to Cart

  Certification & Designation Upon Completion

  In this ICC online course, you will receive an official designation of "Certified FSBO Consultant" or CFC upon completion, as well as a downloadable (and printable) Certificate of Completion. Add your designation seal, as well as your designation letters, to your email signature to bolster your reputation and show off your expertise to clients and colleagues alike.

  Reviews

  "I use ICT systems, the Icenhower Institute, and the coaching program to coach and train my team of over 30 agents. I use the ICT dashboard systems to keep my entire team accountable for their activities and set proper expectations." Jake Rockwell Over 500 Units Sold Annually "I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income." Dennis Adelpour Luxury Agent - West Los Angeles "When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends." Tammi Humphrey #1 Market Share & 100 Million in Annual Sales Volume Instructor

  Brian ​Icenhower.

  Founder & CEO of Icenhower Coaching & Consulting

  Founder/CEO of one of the world's largest real estate coaching, training, and education companies. ICC is also a leader in online training courses, systems, and company-branded websites for agent and brokerage training and onboarding.

  

  Turn FSBOs into For Sale By YOU.

  Packed with scripts, tips, and systemized processes developed by working with the nation’s Top Producing agents, this course will help you master FSBO listing conversions.

  Add to Cart

  Talk to a coach

  If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call See all courses

  Quick View
• 

  Online Courses

  Add to cart

  Compare

  Agent Financials

  $299

  ICT Online Course

  Agent Financials

  

  Master the numbers that drive your real estate business.

  • Learn financial models that top agents use to maximize profit

  • Track expenses, budgets, and ROI with simple systems

  • Understand profit margins, income streams, and growth benchmarks

  • Build financial dashboards to monitor performance at a glance

  • Strategies to scale while protecting profitability

  • Downloadable spreadsheets, templates, and tracking tools

  Add to Cart

  Gain Financial Clarity

  Understand your income, expenses, and profit margins so you can make smarter business decisions.

  

  Implement Proven Models

  Use simple financial systems and dashboards to track budgets, ROI, and agent performance.

  

  Protect & Grow Profitability

  Apply strategies to scale your business while maintaining healthy margins and long-term stability.

  Designed for all learning types

  Video Training

  In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.

  Written Workbook

  Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.

  Instructor Materials

  Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.

  Agent Financials

  More about this real estate training course

  Course curriculum

  Enrollment includes access to the following course materials for 6 months.

  Module 1: Managing Agent Financials

  • VIDEO: Managing Agent Financials
  • AUDIO: Managing Agent Financials
  • Workbook: Managing Agent Financials
  • Agent Financials Banking Accounts

  Module 2: Mastering the Realtor Budget

  • VIDEO: Mastering the Realtor Budget
  • AUDIO: Mastering the Realtor Budget
  • Workbook: Mastering the Realtor Budget
  • Real Estate Budget Schedule (example)
  • Real Estate Budget Schedule (fillable)

  Module 3: Grasping the Profit & Loss Statement

  • VIDEO: Grasping the Profit & Loss Statement
  • AUDIO: Grasping the Profit & Loss Statement
  • Workbook: Grasping the Profit & Loss Statement
  • Sample Profit & Loss Statement

  Module 4: Analyzing Business Financials

  • VIDEO: Analyzing Business Financials
  • AUDIO: Analyzing Business Financials
  • Workbook: Analyzing Business Financials

  

  About this course

  • $299.00
  • 15 lessons
  • 1.5 hours of video content

  Add to Cart

  Reviews

  "I use ICT systems, the Icenhower Institute, and the coaching program to coach and train my team of over 30 agents. I use the ICT dashboard systems to keep my entire team accountable for their activities and set proper expectations." Jake Rockwell Over 500 Units Sold Annually "I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income." Dennis Adelpour Luxury Agent - West Los Angeles "When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends." Tammi Humphrey #1 Market Share & 100 Million in Annual Sales Volume Instructor

  Brian ​Icenhower.

  I created Agent Financials because there is simply no other training out their like this specifically for real estate agents.

  Most agents have no idea where they are at financially.

  You are not an "average agent", though, and you are tired of living your life (and running your business) by looking through the rear view mirror. It's time to learn how your P&L Statement and budget can be used to start looking through the windshield as you navigate your way through the process of growing your business.

  Now is the time to step up your game.

  This is a high-level course that has been boiled down to the essentials. I'll explain everything from start to finish, and by the end, you'll feel much more comfortable with your financials, and you can immediately begin to put what you learn into action.

  You will learn the necessary changes that you need to make to get on track to grow the real estate business of your dreams.

  

  "My business is growing, but for some reason, I'm broke."

  We hear this all the time. When real estate agents don't truly understand their financials, they always feel in the dark about their numbers.

  It's time to take control. Empower yourself to understand your financials so you can start making decisions today that will impact your business's future success.

  Add to Cart

  Talk to a coach

  If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call See all courses

  Quick View
• 

  Online Courses

  Add to cart

  Compare

  FARM: The Real Estate Agent’s Ultimate Guide to Farming Neighborhoods

  $299

  ICT Online Course

  FARM: The Real Estate Agent's
  Ultimate Guide to Farming Neighborhoods

  

  Build your brand and dominate a neighborhood with real estate farming.

  • Step-by-step system for selecting and farming the right neighborhood

  • Proven marketing strategies to stay top-of-mind with local homeowners

  • How to use mailers, events, and digital tools for maximum exposure

  • Scripts and dialogues to connect with residents and earn trust

  • Tracking tools to measure engagement and long-term growth

  • Downloadable farming calendars, templates, and marketing materials

  Add to Cart

  Choose the Right Farm

  Learn how to identify the best neighborhoods for consistent lead generation.

  

  Stay Top of Mind

  Apply proven marketing and outreach strategies that build trust over time.

  

  Create Predictable Growth

  Turn your farm into a reliable source of listings and referrals year after year.

  Designed for all learning types

  Video Training

  In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.

  Written Workbook

  Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.

  Instructor Materials

  Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.

  Course curriculum

  Enrollment includes access to the following course materials for 6 months

  Module 1: Introduction to Farming

  • Workbook: Introduction to Farming
  • Video: How to Select Your Farm

  Module 2: Flyers, Mailers, Seasonals and Updates

  • Workbook: Flyers, Mailers, Seasonals and Updates
  • Video: Flyers, Mailers, Seasonals and Updates
  • Script: Just Sold
  • Script: Just Listed
  • Newsletter Templates by Month
  • Just Sold Flyer and Postcard Templates
  • Just Listed Flyer and Postcard Templates
  • Now Offering Virtual Showings Postcard Template
  • Direct Mail Marketing Companies
  • Check-In: Module 2

  Module 3: Calling the Neighbors & Door-Knocking

  • Workbook: Calling the Neighbors & Door-Knocking
  • Video: Calling the Neighbors & Door-Knocking
  • Script: Follow-Up for Neighbors
  • Script: Door-Knocking
  • Script: Just Sold
  • Script: Just Listed

  Module 4: FSBOs & Expired Listings

  • Workbook: FSBOs & Expired Listings
  • Video: For Sale By Owners & Expired Listings
  • Expired Listing Postcard Template
  • Script: FSBO Phone Call
  • Script: Benefits of Listing with an Agent
  • Script: The Watch Analogy
  • Script: Expired Listing #1
  • Script: Expired Listing #2
  • Script: Expired Listing #3

  Module 5: Open Houses & Neighborhood Events

  • Workbook: Open Houses & Neighborhood Events
  • Video: Open Houses & Neighborhood Events
  • Script: Promoting Your Open House
  • Script: Scheduling an Open House
  • Script: Open House Security
  • Script: Open House Buyer Conversion
  • Script: When a Neighbor Walks In
  • Client Appreciation Events Packet
  • Open House System Checklist – fillable
  • Open House System Checklist
  • Open House Instagram Posts Template
  • Open House Flyer Template
  • Open House Facebook Posts Template
  • Open House Timeline Graphic
  • Luxury Open House Ideas

  Module 6: Creating Email Databases, Campaigns, & Community Websites

  • Workbook: Email databases, campaigns and community websites
  • Video: Creating Email Databases, Campaigns & Community Websites
  • Email Campaigns
  • Community Websites
  • Search Updates
  • Script: Email Campaigns

  Module 7: Farming with Social Media

  • Workbook: Farming with Social Media
  • Video: Social Media Farming Methods
  • Real Estate Farming Ideas to Farm an Entire City
  • Script: Facebook Farming

  Bonus Module

  • Video: Geographic Farming Scripts and Ideas for Real Estate Agents
  • Farming Placement Graphic

  

  About this course

  • $299
  • 58 lessons
  • 3.5 hours of video content

  Add to Cart

  Immediate Takeaways

  Here is what you can expect to gain from taking this online course.

  • SCRIPTS that help you know how to talk to your farm. Just Sold Script, Just Listing Script, Follow-Up for Neighbors Script, Door-Knocking Script, FSBO Phone Call Script, Benefits of Listing with an Agent Script, The Watch Analogy Script, Expired Listing Scripts, Promoting Your Open House Script, Scheduling Your Open House Script, Open House Security Script, Open House Buyer Conversion Script, When a Neighbor Walks In Script, Email Campaigns Script, Facebook Farming Script, and more.
  • TOPICS that will help you learn how to farm successfully. Flyers, Mailers, Seasonals, and Updates, How to Door Knock, How to Work with FSBOs and Expireds, How to Host Open Houses and Neighborhood Events, How to Structure a Successful Email Campaign, How to Use Social Media to Farm, and more.
  • OPTIONS for how you learn best. Each module provides a downloadable PDF chapter as well as a featured video of Brian Icenhower, teaching the topic at hand. At the beginning of the course, you are also provided with a full audiobook to listen to. So however you learn best -- we have an option for you!

  

  Certification & Designation Upon Completion

  In this ICT online course, you will receive an official designation of "Certified Geographic Farming Expert" or CGFE upon completion, as well as a downloadable (and printable) Certificate of Completion. Add your designation seal, as well as your designation letters, to your email signature to bolster your reputation and show off your expertise to clients and colleagues alike.

  Reviews

  "I use ICT systems, the Icenhower Institute, and the coaching program to coach and train my team of over 30 agents. I use the ICT dashboard systems to keep my entire team accountable for their activities and set proper expectations." Jake Rockwell Over 500 Units Sold Annually "I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income." Dennis Adelpour Luxury Agent - West Los Angeles "When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends." Tammi Humphrey #1 Market Share & 100 Million in Annual Sales Volume Instructor

  Brian ​Icenhower.

  This course will help you learn the strategies and methods top producing real estate agents use to successfully farm neighborhoods to become the community real estate expert of choice.

  Learn the systems that real estate coach Brian Icenhower implements with many of the top producing agents in the world to create steady and predictable sources of commission income from targeted geographic communities.

  Get the business generation strategies, techniques, scripts and tools to build your real estate geographic farming business from the ground up.

  We know not everyone learns the same way. For that reason, FARM: Ultimate Guide to Geographic Farming has videos, text modules, and a full audiobook. In addition, the text and audiobook are downloadable so you can keep this information for life, and take it with you wherever you go.

  We know this course will be valuable for your real estate business.

  

  Become the neighborhood real estate expert of choice.

  Learn the systems that real estate coach Brian Icenhower implements with many of the top producing agents in the world to create steady and predictable sources of commission income from targeted geographic communities. Get the business generation strategies, techniques, scripts and tools to build your real estate geographic farming business from the ground up.

  Add to Cart

  Agent Financials

  More about this real estate training course

  Talk to a coach

  If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call See all courses

  Quick View
• 

  Online Courses

  Add to cart

  Compare

  Expired Listings Prospecting

  $149

  ICT Online Course

  Expired Listings Prospecting

  

  Turn expired listings into fresh opportunities and new clients.

  • Step-by-step system to prospect expired and withdrawn listings

  • Scripts and dialogues that win appointments with frustrated sellers

  • How to handle objections and rebuild seller confidence

  • Strategies to differentiate yourself from past agents and stand out

  • Follow-up systems that keep you top of mind until sellers are ready

  • Downloadable scripts, tracking sheets, and prospecting templates

  Add to Cart

  Convert Expireds into Clients

  Learn proven techniques to re-engage sellers who are ready for a new approach.

  

  Handle Tough Conversations

  Gain confidence with scripts that overcome objections and build trust.

  

  Stand Out from the Competition

  Use systems and strategies that set you apart and win more listings.

  Designed for all learning types

  Video Training

  In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.

  Written Workbook

  Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.

  Instructor Materials

  Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.

  Course curriculum

  Enrollment includes access to the following course materials for 6 months

  Course materials

  • Prospecting for Expired Listings
  • Video: Prospecting for Expired Listings
  • Resource: Expired Listing Call Log (Fillable)
  • Resource: Daily Contact Log (Fillable)
  • Graphic: Organized Sales Process Flowchart
  • Resource: Objection Handling & Validation
  • Resource: Sample Weekly Calendar
  • Script: Pre-Qualification
  • Script: Expired Listings - Phone & Voicemail
  • Script: Expired Listings 1
  • Script: Expired Listings 2
  • Script: Expired Listings - Objection Handlers
  • Expired Follow-Up Plan
  • BONUS VIDEO: Expired Listing Strategy in a Low-Inventory Market with Curtis Fenn, President of RedX

  

  About this course

  • $149
  • 18 lessons
  • 1 hour of video content

  Add to Cart

  Certification & Designation Upon Completion

  In this ICT online course, you will receive an official designation of "Certified Expired Listings Expert" or CELE upon completion, as well as a downloadable (and printable) Certificate of Completion. Add your designation seal, as well as your designation letters, to your email signature to bolster your reputation and show off your expertise to clients and colleagues alike.

  Reviews

  "I use ICT systems, the Icenhower Institute, and the coaching program to coach and train my team of over 30 agents. I use the ICT dashboard systems to keep my entire team accountable for their activities and set proper expectations." Jake Rockwell Over 500 Units Sold Annually "I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income." Dennis Adelpour Luxury Agent - West Los Angeles "When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends." Tammi Humphrey #1 Market Share & 100 Million in Annual Sales Volume Instructor

  Brian ​Icenhower.

  Founder & CEO of Icenhower Coaching & Consulting

  Founder/CEO of one of the world's largest real estate coaching, training, and education companies. ICC is also a leader in online training courses, systems, and company-branded websites for agent and brokerage training and onboarding.

  

  Restart the clock on expired listings.

  The hyper-focused content of this course will enable you to quickly master the techniques Top Producing agents use to convert expired listings into new listings for their real estate business. Get everything you need to succeed.

  Add to Cart

  Talk to a coach

  If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call See all courses

  Quick View
• 

  Online Courses

  Add to cart

  Compare

  Social Media & Digital Marketing: Online Masterclass for Agents

  $249

  ICT Online Course

  Social Media & Digital Marketing

  

  Learn how to build your brand, grow your audience, and generate leads through powerful social media and digital marketing strategies designed specifically for real estate agents.

  • Step-by-step training to master content creation for Facebook, Instagram, LinkedIn, YouTube, and more

  • Discover how to create posts, videos, and ads that attract engagement and generate leads

  • Learn branding and messaging strategies to stand out in a crowded online space

  • Gain insight into paid advertising, retargeting, and analytics to measure success

  • Develop a digital marketing plan that supports your long-term business goals

  • Includes downloadable content calendars, ad templates, and campaign checklists

  Add to Cart

  Grow Your Online Brand

  Build a recognizable presence that keeps you top of mind with buyers, sellers, and your sphere.

  

  Create Content That Converts

  Use proven posting strategies to turn engagement into real business opportunities.

  

  Master Digital Marketing

  Learn how to run ads, track results, and expand your reach with confidence.

  Designed for all learning types

  Video Training

  In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.

  Written Workbook

  Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.

  Instructor Materials

  Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.

  Course curriculum

  Enrollment includes access to the following course materials for 6 months

  Module 1: Facebook Personal Page - Generating Organic Business

  • Video: Facebook Personal Page – Generating Organic Business
  • Workbook: Facebook Personal Page – Generating Organic Business
  • How to Create a Friends List on Facebook

  Module 2: Facebook Business Page

  • Video: Facebook Business Page
  • Workbook: Facebook Business Page
  • BONUS HELP: Creating a Facebook Page for Your Business
  • BONUS HELP: Adding Essential Information to Your Facebook Page
  • BONUS HELP: Creating a Professional Cover Image for Your Facebook Page – PART 1
  • BONUS HELP: Creating a Professional Cover Image for Your Facebook Page – PART 2
  • BONUS HELP: Stock Photo Download
  • BONUS HELP: How to Use Canva Tutorial
  • BONUS HELP: How to Find Royalty Free Images
  • Facebook Description Examples
  • Facebook Cover Templates
  • Keyword Research Toolkit
  • Keyword Examples
  • Successful Facebook Ad Examples

  Module 3: Instagram: Your Homepage & Content

  • Video: Instagram: Your Homepage & Content
  • Workbook: Instagram: Your Homepage & Content
  • STAY Social Media Strategy Calendar – Social Media Images
  • STAY Social Media Strategy Calendar

  Module 4: Websites, Landing Pages & CRMs

  • Video: Websites, Landing Pages & CRMs
  • Workbook: Websites, Landing Pages, & CRMs
  • Keyword Research Toolkit
  • Keyword Examples

  Module 5: Real Estate Blogs

  • Video: Real Estate Blogs
  • Workbook: Real Estate Blogs

  Module 6: Video Marketing

  • Video: Video Marketing
  • Workbook: Video Marketing
  • Pre-Listing Video Examples
  • Pre-Listing Video Scripts
  • 12-Month SOI Video Touch System

  Module 7: YouTube for Real Estate Agents: Creating Your Channel & Videos

  • Video: YouTube for Real Estate Agents: Creating Your Channel & Videos
  • Workbook: YouTube – Creating a Channel & Video

  Module 8: Pinterest, LinkedIn, & Twitter

  • Video: Pinterest, LinkedIn, & Twitter
  • Workbook: Pinterest, LinkedIn, & Twitter

  Module 9: Your Google Presence & Advertising

  • Video: Your Google Presence & Advertising
  • Workbook: Your Google Presence & Advertising

  Module 10: Online Reviews

  • Video: Online Reviews
  • Workbook: Online Reviews
  • Best Practices for Generating Google Reviews
  • Asking for a Review
  • Asking for a Google Review Template
  • Leave Us a Review Social Media Template
  • Google Review Request Email Template
  • Example Video: Reviews Request
  • Google Review Script & Instructions for Staff
  • Quick Tip: Reviews for each location
  • Online Review Job Post (Word doc with social post text)
  • Online Review Job Post (PowerPoint design file template)
  • Advanced Techniques for Getting Google Reviews

  

  About this course

  • $249.00
  • 53 lessons
  • 8 hours of video content

  Add to Cart

  Immediate Takeaways

  Here is what you can expect to gain from taking this online course.

  • SCRIPTS to help you ask for Online Reviews, the new online currency for real estate agents.
  • SOCIAL MEDIA TEMPLATES that provide you with a great jumping-off point to get your social media channels rolling with clean, professional content.
  • VIDEO MARKETING EXAMPLES from top-producing agents that will provide you with inspiration and help you get started with video marketing.
  • SOCIAL MEDIA CALENDAR to help you build your own daily prompts and inspire creative and effective posting across all social media channels.
  • VIDEO TUTORIALS that walk you through step-by-step and teach you how to set up your social media home pages for maximum impact.
  • OPTIONS for how you learn best. Each module provides a downloadable PDF workbook as well as a featured video of Brian Icenhower, teaching the topic at hand. So however you learn best -- we have an option for you!

  

  Certification & Designation Upon Completion

  In this ICT online course, you will receive an official designation of "Certified Social & Digital Marketing Expert" or CSDME upon completion, as well as a downloadable (and printable) Certificate of Completion. Add your designation seal, as well as your designation letters, to your email signature to bolster your reputation and show off your expertise to clients and colleagues alike.

  Reviews

  "I use ICT systems, the Icenhower Institute, and the coaching program to coach and train my team of over 30 agents. I use the ICT dashboard systems to keep my entire team accountable for their activities and set proper expectations." Jake Rockwell Over 500 Units Sold Annually "I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income." Dennis Adelpour Luxury Agent - West Los Angeles "When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends." Tammi Humphrey #1 Market Share & 100 Million in Annual Sales Volume Instructor

  Brian ​Icenhower.

  Brian Icenhower is the CEO and Founder of Icenhower Coaching & Consulting (ICC), which provides customized coaching and training programs to many of the highest producing real estate agents, teams, and brokerage owners in North America. This progressive company also produces online courses, podcasts, training materials, speaking events, video modules, and real estate training books.

  Brian has been in the real estate industry for decades, and he has witnessed and studied the advent of social media and what it means for Realtors. Part of a Realtor's job is to adapt and change as new technology presents itself, and with social media and digital marketing, it is no different.

  Brian has distilled the information you need as a Realtor to not only survive but thrive in this age of social media and digital marketing, and it's all inside this online course. Brian leads this course where you will learn the cutting edge strategies and systems that provide positive results, engage your audience, increase your sales, and grow your business.

  

  Transform your social media into a lead-generation machine.

  Enroll in Social Media & Digital Marketing: Online Masterclass for Agents (ICT) to master the content, strategies, and systems that help real estate agents attract clients online. Build your personal brand, boost engagement, and turn followers into closings.
  Start elevating your online presence today. Add to Cart

  Talk to a coach

  If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call See all courses

  Quick View