Brian Icenhower

PROSPECT: The Real Estate Lead Generation Manual (ebook)


PROSPECT is the ultimate real estate prospecting book for real estate agents looking to master all of the major lead generation methods. For starters, you’ll learn about Expired Listings & FSBO prospecting, your Sphere of Influence, Circle Prospecting, Door Knocking, and much more! Develop all the necessary skills & techniques with this 450-page manual. In addition, you’ll receive a full book of scripts and plenty of tracking tools & materials that are yours to keep and use! In summary, this complete real estate prospecting book will teach you everything you need to know to take your prospecting skills to the next level.


Want more leads? Doing everything you know, but still not getting new listings? Want to up-level your skills and be more professional? Do you have a hard time getting new business while maintaining existing business?

If you answered “Yes” to any of these questions, then you need this book. This all-inclusive real estate prospecting book has all of the answers you’re looking for.

Top real estate agents understand the importance of prospecting, and they get out in the community to generate the kinds of leads they know will pay off. Prospecting is an intentional activity – one that requires a strategic investment of your time.

Not only will we teach you everything you need to know to take your prospecting skills to the next level, but we’ll also teach you how to avoid common pitfalls.

Whether you just obtained your real estate license or you’re ready to breathe new life into your existing real estate practice, PROSPECT: The Real Estate Lead Generation Manual is the one book you must have as your guide. You will be expertly trained on the most tested and effective prospecting methods available.


Resource Includes

  • Expired Listings & FSBO prospecting
  • Leveraging your SOI
  • Mastering Circle Prospecting & Door Knocking
  • Scripts, scripts, and more scripts
  • Tracking tools and other materials

Additional information


Core, SOI Growth, Expireds, Neighborhood, Property Previews, Circle, FSBO Scripts

Lead Sheets

Use these for tracking and converting buyer and seller leads

Objection Handling

This book walks you through objections for every method of prospecting

How to

ICC books tow you exactly how to do things not just what to do. We cover everything form mindset to accountability to metrics for success.


Share with Your Network