ONLINE COURSES
SOI: Building a Referral-Based Sphere of Influence
Generate a steadily increasing book of business by systematizing and enhancing your referral network of the people you know and meet.

Generate a steadily increasing book of business by systematizing and enhancing your referral network of the people you know and meet.
In-depth professional video training on every module, presented by the author, Brian Icenhower.
Detailed and downloadable written modules with detailed graphics, scripts, spreadsheets, forms, and so much more.
Since real estate agents are always on the move, your training must be too. This course provides a professional downloadable audiobook.
VIDEO: Who Do You Know
AUDIO: Who Do You Know?
Workbook: Who Do You Know?
Who Do I Know From These Industries? (fillable)
SOI Call & Text Contact Cycle
QUIZ: Module 2 Part 1
QUIZ: Module 2 Part 2
Module 2 Action Steps
VIDEO: How to Contact Your SOI
AUDIO: How to Contact Your SOI
Workbook: How to Contact Your SOI
VIDEO: Create Your SOI Contact Plan
AUDIO: Create Your SOI Contact Plan
Workbook: Create Your SOI Contact Plan
Sample Contact Plans
Sample Plan #1: The Basic
Sample Plan #2: Giving to Get
Sample Plan #3: Social Butterfly
Monthly Mailer Topics
QUIZ: Module 4
Module 4 Action Steps
VIDEO: How to Grow Your SOI
AUDIO: How to Grow Your SOI
Workbook: How to Grow Your SOI
This course includes downloadable assets so you can immediately put what you learn into practice. As with all of our ICC Online Courses, helpful features like quizzes and action items at the end of each module are built-in to help keep you on track with your learning.
In this ICC online course, you will receive an official designation of “Certified Referral Network Expert” or CRNE upon completion, as well as a downloadable (and printable) Certificate of Completion. Add your designation seal, as well as your designation letters, to your email certification to bolster your reputation and show off your expertise to clients and colleagues alike.
I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations.
Over 500 Units Sold Annually
I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income.
Luxury Agent - West Los Angeles
When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends.
#1 Market Share & 100 Million in Annual Sales Volume
$349
Brian Icenhower.
Like all Icenhower training courses, I created SOI: Building A Referral-Based Sphere of Influence for those real estate agents wanting to move from a mere real estate practice to a systematized real estate business with the control and mastery of your results.
You are not an "average agent", so you need to employ the tried and tested ways of the nation’s Top Producers for always having an abundance of prospective buyers and sellers lined up — people who know who you are by name and "brand", who come to you first to list their property or to show them their next new one.
Regardless of your specialty, location or client base, we’ll show you how to systematize your approach to SOI: Building A Real Estate Agent's Sphere of Influence and employ the tried and tested way of taking back control — or grabbing it perhaps for the first time — of your ability to generate a predictable number of Closed Transactions month after month.
We’ll show you step-by-step how to grow your results year after year, and do it with no gaps in productivity or slumps in transaction activity, as you approach your business’s SOI Referral Database like a master.
When opportunity comes knocking, you'd better answer the door! This course is a great opportunity to learn successful door knocking techniques that will help you generate new listings. This course includes all the scripts and tactics you need to make the most of every neighborhood visit you make.
In-depth professional video training on every module, presented by the author, Brian Icenhower.
Detailed and downloadable written modules with detailed graphics, scripts, spreadsheets, forms, and so much more.
Here is what you can expect to gain from taking this online course.
I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations.
Over 500 Units Sold Annually
I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income.
Luxury Agent - West Los Angeles
When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends.
#1 Market Share & 100 Million in Annual Sales Volume
InstructorBrian Icenhower.
In this condensed course, you'll learn exactly why property previews are a great way to tie lead generation to learning the ins and outs of the industry, and you'll be on-track to develop the key skillsets that will bring you high-quality business.
For decades, previewing property has been an effective lead-generation method that real estate agents have systematically implemented to get new listings, while also developing superior market knowledge and expertise. Why? Well, property previews solve many of the issues that new agents face when they first get into the business. While plenty of top-producing agents make this activity a part of their regular routines, previewing property is a particularly good way for new agents who haven't developed a large client database yet to hit the ground running.
There's no better way to dive into the world of real estate than by previewing properties via door knocking -- and this course is packed with the resources you need to get started.
Learn how to turn door knocking into a source for new business in this jam-packed crash course.
Add to CartThere really are enough hours in the day, if you manage them wisely. This course consolidates the systems, schedules, trackers and plans Top Producing agents use to work efficiently.
In-depth professional video training on every module, presented by the author, Brian Icenhower.
Detailed and downloadable written modules with detailed graphics, scripts, spreadsheets, forms, and so much more.
I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations.
Over 500 Units Sold Annually
I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income.
Luxury Agent - West Los Angeles
When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends.
#1 Market Share & 100 Million in Annual Sales Volume
InstructorBrian Icenhower.
Founder & CEO of Icenhower Coaching & Consulting
Founder/CEO of one of the world's largest real estate coaching, training, and education companies. ICC is also a leader in online training courses, systems, and company-branded websites for agent and brokerage training and onboarding.
Take charge of your time.
In this Time Management for Real Estate Agents online course, we’ll give you trackers, calendars, schedules, and, most importantly, techniques and strategies so you can take control and manage your time and your business efficiently.
Turn every listing into a lead-generation machine.
Learn the step-by-step system of circle prospecting around active, pending, and sold listings
Scripts and dialogues that spark conversations and win appointments
How to identify hot neighborhoods and maximize call efficiency
Proven strategies to build name recognition and long-term SOI growth
Tracking tools to measure results and improve conversion
Downloadable call scripts, tracking sheets, and prospecting templates
Use active, pending, and sold listings to start conversations and uncover new opportunities.
Confidently handle prospecting calls with ready-to-use dialogues.
Create lasting neighborhood presence that feeds your pipeline for years to come.
In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.
Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.
Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.
Brian Icenhower.
Founder & CEO of Icenhower Coaching & Consulting
Founder/CEO of one of the world's largest real estate coaching, training, and education companies. ICC is also a leader in online training courses, systems, and company-branded websites for agent and brokerage training and onboarding.
Circle prospecting is one way to generate new leads, and in this course you’ll learn how to become a circle prospecting master.
Master the numbers that drive your real estate business.
Learn financial models that top agents use to maximize profit
Track expenses, budgets, and ROI with simple systems
Understand profit margins, income streams, and growth benchmarks
Build financial dashboards to monitor performance at a glance
Strategies to scale while protecting profitability
Downloadable spreadsheets, templates, and tracking tools
Understand your income, expenses, and profit margins so you can make smarter business decisions.
Use simple financial systems and dashboards to track budgets, ROI, and agent performance.
Apply strategies to scale your business while maintaining healthy margins and long-term stability.
In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.
Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.
Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.
Brian Icenhower.
Most agents have no idea where they are at financially.
You are not an "average agent", though, and you are tired of living your life (and running your business) by looking through the rear view mirror. It's time to learn how your P&L Statement and budget can be used to start looking through the windshield as you navigate your way through the process of growing your business.
Now is the time to step up your game.
This is a high-level course that has been boiled down to the essentials. I'll explain everything from start to finish, and by the end, you'll feel much more comfortable with your financials, and you can immediately begin to put what you learn into action.
You will learn the necessary changes that you need to make to get on track to grow the real estate business of your dreams.
We hear this all the time. When real estate agents don't truly understand their financials, they always feel in the dark about their numbers.
It's time to take control. Empower yourself to understand your financials so you can start making decisions today that will impact your business's future success.
Add to CartDive deep into the world of expired listings and learn the strategies, tactics and scripts that will help you convert them into new listings for your real estate business.
In-depth professional video training on every module, presented by the author, Brian Icenhower.
Detailed and downloadable written modules with detailed graphics, scripts, spreadsheets, forms, and so much more.
In this ICC online course, you will receive an official designation of "Certified Expired Listings Expert" or CELE upon completion, as well as a downloadable (and printable) Certificate of Completion. Add your designation seal, as well as your designation letters, to your email signature to bolster your reputation and show off your expertise to clients and colleagues alike.
I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations.
Over 500 Units Sold Annually
I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income.
Luxury Agent - West Los Angeles
When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends.
#1 Market Share & 100 Million in Annual Sales Volume
InstructorBrian Icenhower.
Founder & CEO of Icenhower Coaching & Consulting
Founder/CEO of one of the world's largest real estate coaching, training, and education companies. ICC is also a leader in online training courses, systems, and company-branded websites for agent and brokerage training and onboarding.
The hyper-focused content of this course will enable you to quickly master the techniques Top Producing agents use to convert expired listings into new listings for their real estate business. Get everything you need to succeed.
Learn how to implement the Guaranteed Offer Program as a call to action for sellers and stand out with a value proposition that will grow your real estate business and provide tremendous value to your clients.
In-depth professional video training on every module, presented by the author, Brian Icenhower.
Detailed and downloadable written modules with detailed graphics, scripts, spreadsheets, forms, and so much more.
Here is what you can expect to gain from taking this online course.
I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations.
Over 500 Units Sold Annually
I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income.
Luxury Agent - West Los Angeles
When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends.
#1 Market Share & 100 Million in Annual Sales Volume
InstructorRick Fuller.
As the Broker/Owner of the Rick Fuller Team, Rick has led his team to produce over $100 Million in Annual Sales. In addition, Rick’s team boasts over 500 FIVE STAR reviews from satisfied customers. They have successfully established multiple locations throughout the San Francisco Bay Area and Sacramento County, and has earned Zillow’s distinction as #1 Real Estate Team in the San Francisco Bay Area and Sacramento County for most recent sales. We are honored to have Rick as one our top ICC coaches.
Learn how to use your sphere of influence to turn leads into listings. Packed with tips, tools and techniques, this mini course gives you the skills you need to get seller appointments, field phone calls and in-person meetings, handle objections and close the right way, every time.
In-depth professional video training on every module, presented by the author, Brian Icenhower.
Detailed and downloadable written modules with detailed graphics, scripts, spreadsheets, forms, and so much more.
In this ICC online course, you will receive an official designation of "Certified Listing Agent" or CLA upon completion, as well as a downloadable (and printable) Certificate of Completion. Add your designation seal, as well as your designation letters, to your email signature to bolster your reputation and show off your expertise to clients and colleagues alike.
I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations.
Over 500 Units Sold Annually
I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income.
Luxury Agent - West Los Angeles
When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends.
#1 Market Share & 100 Million in Annual Sales Volume
InstructorBrian Icenhower.
This condensed course gives you the tools and techniques you need to leverage your sphere of influence in all the right ways, focusing in on how you can convert leads into listings without getting stuck or getting ahead of yourself. With ICC's tried and tested scripts and systems, you'll have everything you need at your disposal to make the most of your networks and take full advantage of every opportunity to close on a seller lead.
Discover the techniques top producing agents use to connect with and convert their seller clients, and take the next step to grow your real estate business.
Add to CartCreate steady and predictable sources of commission income from targeted geographic communities.
In-depth professional video training on every module, presented by the author, Brian Icenhower.
Detailed and downloadable written modules with detailed graphics, scripts, spreadsheets, forms, and so much more.
Since real estate agents are always on the move, your training must be too. This course provides a professional downloadable audiobook.
Here is what you can expect to gain from taking this online course.
In this ICC online course, you will receive an official designation of "Certified Geographic Farming Expert" or CGFE upon completion, as well as a downloadable (and printable) Certificate of Completion. Add your designation seal, as well as your designation letters, to your email signature to bolster your reputation and show off your expertise to clients and colleagues alike.
I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations.
Over 500 Units Sold Annually
I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income.
Luxury Agent - West Los Angeles
When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends.
#1 Market Share & 100 Million in Annual Sales Volume
InstructorBrian Icenhower.
Learn the systems that real estate coach Brian Icenhower implements with many of the top producing agents in the world to create steady and predictable sources of commission income from targeted geographic communities.
Get the business generation strategies, techniques, scripts and tools to build your real estate geographic farming business from the ground up.
We know not everyone learns the same way. For that reason, FARM: Ultimate Guide to Geographic Farming has videos, text modules, and a full audiobook. In addition, the text and audiobook are downloadable so you can keep this information for life, and take it with you wherever you go.
We know this course will be valuable for your real estate business.
Learn the systems that real estate coach Brian Icenhower implements with many of the top producing agents in the world to create steady and predictable sources of commission income from targeted geographic communities. Get the business generation strategies, techniques, scripts and tools to build your real estate geographic farming business from the ground up.
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