Use these real estate agent accountability coaching techniques to motivate realtors to embrace accountability in order to perform the lead generation activities required to succeed.
Real estate agent accountability coaching is necessary for any successful real estate team or brokerage.
Today on the blog, you’ll learn why real estate agent accountability coaching gives your role as a leader value. And, instead of getting frustrated with your agents, realize that their need for accountability gives you purpose.
VIDEO: Real Estate Agent Accountability Coaching Techniques
Real estate agent accountability coaching for leaders
When we talked about focusing on activities, we talked about the fact that going it alone is not wise. This is why real estate agent accountability coaching is so important.
As I like to say, your brain is crazy town, and you’re the mayor. It’s the reason agents do well to join a brokerage or team, and why agents need leaders. It’s also why many real estate professionals hire a coach.
The existence of brokerages and teams is largely due to an overwhelming and universal need that we all have for leadership. The leadership role is designed around the fact that, when left to their own devices, agents won’t do what they need to do.
When it comes to your real estate business, being held accountable for your most important activities is absolutely key.
When it comes to your real estate business, being held accountable for your most important activities is absolutely key.
Brian Icenhower
Why real estate accountability coaching is necessary
3 keys to becoming successful
Also known as the 10-10-80, these 3 keys are essential. And, you’ll find that #3 points directly to real estate agent accountability coaching.
- Knowing what to do. Knowledge is crucial, but only 10% of the equation of a successful person. Many people know what to do, and most of those people are not successful.
- Doing it. Taking action and doing what you must do. The ability to start and take that first baby step in getting into action is huge. Stop planning and start doing. Jump in. This is still only another 10% of the makeup of a successful person.
- Keep doing it. This is the other 80% that makes a successful person in business. And, this is where most people fail. They don’t persevere. They don’t keep doing the things they know they need to do. Inspiration provides them with the push they need to get started, and then they stop because it was uncomfortable and hard. You guessed it — this is where real estate accountability coaching comes in!
Real estate agent accountability coaching & leadership
At ICC, we coach many of the top performing real estate brokerages and teams across North America. We hear the complaints all the time about agents that aren’t doing the activities. And it’s always interesting to hear this, and then ask the broker or team leader how their recruiting activities are going. It’s the same thing, just a different role.
Leaders provide a huge value. As a leader, you keep your agents in check, provide real estate agent accountability coaching, and make sure they are doing the activities they know that they need to do.
And, as a leader, you likely have a coach or a mentor that checks in with you to make sure you are doing the activities you need to do as well.
I’ve yet to see any real estate professional fail if they are doing the activities they are supposed to do. If they fail, it’s because they aren’t doing the activities. It’s because they stopped, for whatever reason.
I’ve yet to see any real estate professional fail if they are doing the activities they are supposed to do. If they fail, it’s because they aren’t doing the activities. It’s because they stopped, for whatever reason.
Brian Icenhower
Good leaders must provide real estate agent accountability coaching
If you are a leader of your brokerage or team, or if you are in a coaching role, you should turn your frustration into gratitude. If your agents are struggling to complete the activities they need to do, this gives you a purpose.
Remember that if they were able to do it all on their own, you wouldn’t have a job. It would make joining a brokerage or team completely pointless. Instead, your job as a leader or coach is invaluable. You provide the real estate agent accountability coaching they need to survive in the industry.
Personal responsibility & public accountability for agents
Public accountability is so important. Personal responsibility alone will not carry you in real estate.
Just knowing you need to do some activity isn’t enough to keep you walking the straight and narrow. You must be publicly accountable to someone. This is the essence of real estate agent accountability coaching.
The third component of a high-performing real estate organization is to “cultivate personal responsibility through public accountability.” This means that in order for your agents to be responsible for their own success and growth, they must be held publicly accountable.
This is why leadership exists
This is your role as a broker owner or team leader. If you aren’t there to make sure that your agents keep doing their activities, they won’t. They’ll stop, and they’ll blame you. When they see they aren’t getting the results they wanted, they’ll quit or move to a different brokerage.
By stepping in as a leader, engaging in real estate agent accountability coaching and holding your people accountable, you will be giving them a huge gift. You will help them achieve that third key to a successful person in business. Help them keep doing the hard things that you know will help them succeed.
