Real Estate Branding Ideas for Agents to Help Their Communities

Use these real estate branding ideas for Realtors to help their local communities while gaining name recognition and market share at the same time.

Coming from contribution has never been more important, and these real estate branding ideas will help us grow our business during the COVID-19 crisis. As Realtors, we have a responsibility to reach out and serve our community. We can be pillars of hope and provide resources and assistance to our community as a whole. Finding a way to do that while also gaining name recognition is a win-win.

Our clients here at Icenhower Coaching and Consulting have been inspiring us daily with what they are doing in their communities. These real estate branding ideas are original, and so creative. My wife, Robyn Icenhower, and her team found a way to inspire their city, give back to the community, and market their services — all at the same time. Through posting inspirational signage around the neighborhoods in Visalia, California, a local news outlet took notice.

As of April 29, Robyn and her team had distributed over 1,500 signs throughout Visalia. Beyond sharing photos of these signs in yards across social media, Robyn’s team also created a marketing video. They shared this video on social media, reaching an even greater audience.

VIDEO: Real Estate Branding Ideas for Agents to Help Their Communities

Other ways to use branded yard signs

Yard signs seem to be one of the most popular branding ideas for real estate teams lately. Another way to use yard signs is to show support and appreciation for local graduating high school seniors. ICC clients the More Team of Nevada, Iowa, posted these congratulatory signs across their community. Combining this with a simple social media post is a great branding tactic.

ICC coach Cami Savage applied the yard sign idea with her clients by supporting local mothers on Mother’s Day. “Voted Best Mom on the Block” and “Happy Mother’s Day!” messages provided Cami with a simple way to reach out to her community. Celebrating holidays is different with stay at home orders still in place. Realtors are presented with this opportunity to celebrate community members in new, unique ways.

How are you branding your real estate business?

There are many ideas for ways to use simple yard signage in branding your real estate business. And it’s fairly inexpensive. Plus, you can get a local sign company involved, and they’ll likely cut you a deal. It’s another win-win for you. You are supporting a local sign business in printing these signs for your community.

Beyond these sign ideas, we have seen a lot of other great ideas on social media. What are you doing to come from contribution in your local community? How are you serving your clients right now? Share your ideas with us on our Facebook group, Real Estate Agent Round Table.