Download this FREE real estate business plan template now and set yourself up for success in 2026.
This updated real estate business plan template is designed to help agents, teams, and broker/owners create a clear, actionable roadmap for the year ahead. We’ll show you how to use our simple, proven 1-3-5 business planning model — the same system top-producing agents use to set measurable goals, stay focused, and drive profitability.
Today, we’re not only giving you a free 2026 real estate business plan template, but also the strategy behind it. Let’s make 2026 your most productive and profitable year yet.
💡 Tip: Want to see the 1-3-5 business plan in action?
Join our free Business Planning Webinar on November 12 at 1PM EST with Brian Icenhower, Bradley Baldwin, and special guest Clarity Now to learn how to track your team’s goals and performance in real time.
The real estate business plan template GUIDEBOOK (2026 edition)
The principles behind this real estate business plan template for 2026 come directly from The High-Performing Real Estate Team — Brian Icenhower’s Amazon best-selling book that’s redefining how agents, teams, and brokers plan for growth.
In the book, Icenhower introduces the 1-3-5 business planning model, a simple yet powerful framework that helps top-producing agents turn ambitious goals into clear, actionable steps.
Here’s how it works:
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1️ – Start with one clear annual goal — your main target for 2026.
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3️ – Identify three key focus areas that support that goal.
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5️ – Outline five specific objectives under each focus area to create your roadmap for success.
This structure transforms a big dream into a measurable, manageable plan — all on one page. When you build your 2026 business plan using the 1-3-5 model, you’ll stay focused, improve accountability, and align your daily activities with long-term success.
Whether you’re a solo agent, team leader, or broker/owner, this system ensures that every task you complete in 2026 moves you closer to your biggest goals.
Are your goals SMART?
When you use your real estate business plan template for 2026, it’s not enough to simply write down what you want to achieve — your goals need to be SMART.
The 1-3-5 model from The High-Performing Real Estate Team works best when every goal passes the SMART test, meaning it’s Specific, Measurable, Achievable, Relevant, and Time-Bound.
Let’s break that down:
Specific – Every goal should be clear and detailed. Instead of saying “sell more homes,” say “close 36 transactions in 2026.” Specific goals make it easier to focus your time, energy, and marketing efforts.
Measurable – You can’t manage what you don’t measure. Set numeric targets so you can track your progress throughout the year. Measurable goals help you celebrate wins, identify gaps, and stay motivated.
Achievable – Goals should stretch you — but still be realistic based on your market, experience, and resources. For a small team, 100 transactions might be a stretch goal; for a large brokerage, it might be the baseline.
Relevant – Make sure each goal aligns with your larger vision. If your primary focus in 2026 is profitability, your objectives should support that — not distract from it.
Time-Bound – Every goal needs a deadline. A clear timeline keeps you accountable and allows you to adjust course throughout the year. Review your plan quarterly to see if you’re on track.
By making your 2026 goals SMART, you turn your business plan into an actionable roadmap. It’s not just about setting goals — it’s about creating a system to achieve them.
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Brokerage / Corporate Coaching Program
With the Brokerage / Corporate Real Estate Coaching Program, ICT will help firms set up the most effective and efficient systems for recruiting, agent onboarding, commission & fee structures, agent engagement & retention systems, recruiting, administrative work-flows, transaction management, staff hiring, agent onboarding, productivity training & accountability, financials & budgeting, marketing and much more!
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1×1 Solo Agent Weekly Coaching Program
This 1×1 Solo Agent Weekly Real Estate Coaching Program designed to help you increase your production and your commission income with strategies and systems for sustainable business growth.
Take the next step: get a coach in your corner
Need help turning your goals into results? A professional real estate coach can help you build a custom business plan for 2026, track your progress, and hold you accountable along the way.
At Icenhower Coaching & Training (ICT), our certified coaches work with agents, team leaders, and broker/owners to design business plans that drive production and profitability. Your coach will help you:
✅ Set measurable goals using your 2026 real estate business plan template
✅ Create weekly accountability systems to stay on track
✅ Focus on the activities that lead directly to listings, sales, and growth
🎯 Ready to start strong in 2026?
Join our Free Business Planning Webinar on November 12 at 1PM EST, featuring Brian Icenhower, Bradley Baldwin, and special guest Clarity Now, to learn how top-performing agents are planning their 2026 success.
👉 Register at AgentRSVP.com
Investing in coaching is more than motivation — it’s a proven path to clarity, structure, and sustained growth. A coach helps you stay focused when the market shifts and ensures you’re always working toward what matters most.
Why the one-page real estate business plan template?
There’s a reason our real estate business plan template for 2026 fits neatly on one page — simplicity creates focus. Most agents fail to follow their business plans not because they don’t have one, but because it’s too complicated to revisit regularly.
When your plan is concise, you’re far more likely to use it every day. A one-page plan makes your goals visible, actionable, and achievable.
Here’s why the one-page model works so well:
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It keeps you focused. When everything fits on a single page, you eliminate distractions and stay zeroed in on what truly moves the needle.
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It makes accountability easy. You and your team can review progress at a glance during your weekly or monthly check-ins.
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It creates consistency. The one-page layout becomes your daily compass — something you’ll actually post at your desk, review in team meetings, and adjust throughout the year.
Remember, your 2026 plan should be ambitious but achievable — the “A” in SMART. Keeping it simple helps you stay inspired, not overwhelmed.
Print it. Post it. Live by it.
Your one-page real estate business plan template is your roadmap to success in 2026 — and it works because it’s clear, concise, and designed for action.
🎁 Download Your Free 2026 Real Estate Business Plan Template
Start the year with confidence and clarity. As a gift from all of us at Icenhower Coaching & Training, you can download our updated one-page real estate business plan template for 2026 — completely free.
This simple, effective template uses the 1-3-5 planning model to help you create goals you’ll actually achieve. Whether you’re a solo agent, team leader, or broker/owner, it’s designed to keep you focused, accountable, and on track all year long.
When you download, you’ll receive:
✅ Three versions — for agents, teams, and broker/owners
✅ Editable, printable templates to customize your plan
✅ Step-by-step guidance to create SMART goals
✅ Proven structure from The High-Performing Real Estate Team book
💡 Pro Tip: Want to see how top agents are using this template to plan their 2026 growth?
Join our Free Business Planning Webinar on November 12 at 1 PM EST, featuring Brian Icenhower, Bradley Baldwin, and special guest Clarity Now.
👉 Register at AgentRSVP.com
Simply subscribe below and we’ll send the full download straight to your inbox.
Take this small step today — and set yourself up for a big 2026.
