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Recruit: Recruiting Real Estate Agents

Learn to grow your real estate business by targeting, connecting with and ultimately closing on the best recruits around. We’ll teach you how to find great candidates, qualify them, and say the right thing at the right time to bring them on board.

Designed for all learning types

Video Training

In-depth professional video training on every module, presented by the author, Brian Icenhower.

Written Modules

Detailed and downloadable written modules with detailed graphics, scripts, spreadsheets, forms, and so much more.

Audiobook

Since real estate agents are always on the move, your training must be too. This course provides a professional downloadable audiobook.

Course curriculum

Enrollment includes access to the following course materials for 2 years

  • Workbook: Your Unique Value Proposition & Recruiting Targets
  • Video: Your Unique Value Proposition
  • Graphic: DISC Behavioral Assessment
  • Graphic: DISC Profiles
  • Commission Comparison Chart Template
  • Workbook: The Recruiting Scoreboard
  • Video: The Recruiting Scoreboard
  • Graphic: The Big 3
  • Resource: Sample Weekly Calendar
  • Resource: Sample Recruiter Dashboard
  • Resource: Recruiting Tools
  • Workbook: Recruiting with Technology
  • Video: Recruiting with Technology
  • Graphic: 10-10-5 Daily Plan
  • Workbook: Recruiting Sources
  • Video: Recruiting Sources
  • Script: Congratulations & Production Report
  • Script: Congratulations on Production
  • Script: Expanding into Your Area
  • Script: New Listing
  • Script: Thank You for Cooperating on Buyer Side
  • Script: Thank You for Cooperating on Listing Side
  • Script: Real Estate School and New Licensees
  • Workbook: Setting Recruiting Appointments
  • Video: Setting Appointments
  • Script: Let’s Talk About Your Production
  • Script: Provide a Production Report
  • Script: After Closed Transactions #1
  • Script: After Closed Transactions #2
  • Script: When Recruit is Referred by One of Your Own Agents
  • Script: When Recruit is Referred to the Recruiter
  • Script: For a New Brokerage or New Recruiter
  • Script: Looking to Build Relationships
  • Script: Referred by Agent After Transaction
  • Script: Students from Real Estate Licensing School
  • Script: For Rookie Agents in Their First Year
  • Script: For Up-and-Coming Agents
  • Script: Increased Market Presence
  • Script: Invitation to Class or Training Event
  • Script: Invitation to Participate on Agent Panel
  • Script: Confirming Recruiting Appointments
  • Script: Objection Handler – Not interested in moving companies
  • Script: Objection Handlers – I’m too busy #1
  • Script: Objection Handlers – I’m too busy #2
  • Script: Objection Handlers – Happy with current company
  • Script: Objection Handlers – I need to wait until my transactions close
  • Script: Objection Handlers – Let me think about it
  • Recruiting: Scripts E-book
  • Workbook: Conducting Recruiting Appointments
  • Podcast Episode 196: Real Estate Recruiting Scripts – Conducting the Appointment
  • Video: Conducting Appointments
  • Script: The Recruiting Process
  • Workbook: Setting Follow-Up Appointments
  • Video: Setting Follow-Up Appointments
  • Natural DISC Profile Business Generation Tendencies
  • Script: Attend a Class or Training Event
  • Script: Behavioral Assessment
  • Script: Set a Coaching Appointment
  • Script: Create a Business Plan
  • Workbook: Closing recruits
  • Video: Closing Recruits
  • Agent Intake Pipeline
  • Scripts: Closing and Objection-Handling
  • Script: When, Not If
  • Script: They Can’t Say No to Their Own Goals
  • Script: Delay Causes Resentment
  • Script: Commission Split
  • Script: You Need Our Systems
  • Script: Start Transitioning Ahead of Time
  • Script: Can Your Broker Help?
  • Script: Prepping the Broker Conversation
  • Script: Transferring Current Business
  • Workbook: Creating a Growth Environment for Recruiting
  • Video: Creating a Growth Environment for Recruiting
  • Graphic: Characteristics of a Growth Environment
  • Graphic: DISC style identification
  • Graphic: SWOT
  • Real Estate Office Brokerage Training Monthly Calendar
Recruiting for Real Estate Agents online course

About this course

Immediate Takeaways

Here is what you can expect to gain from taking this online course.

Recruiting Real Estate Agents - Certified Real Estate Recruiter “CRER” (1)

Certification & Designation Upon Completion

In this ICC online course, you will receive an official designation of “Certified Real Estate Recruiter” or CRER upon completion, as well as a downloadable (and printable) Certificate of Completion. Add your designation seal, as well as your designation letters, to your email signature to bolster your reputation and show off your expertise to clients and colleagues alike.

Reviews

"I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations."
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
soi audio workbook
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
recruit audio workbook
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume

$199

Instructor

Brian ​Icenhower.

If your business isn't growing then it's dying.

To attract agents to your real estate team or brokerage, you must evidence your ability to increase their productivity and help them sell more real estate.

In his most important work to date, veteran coach and real estate consultant, Brian Icenhower, shares the systems and strategies he used to build some of the fastest growing real estate companies in the United States.

Recruiting is the single most valuable skillset in real estate and the linchpin of all successful real estate businesses. To exponentially and sustainably increase the net profit of your real estate business, it is essential that you operate a committed and systematic recruitment practice.

From sourcing recruits and recruiting with technology to setting, conducting, and closing recruiting appointments, this exhaustive course provides invaluable insights and practical instruction for creating a production-centric growth environment that attracts agents to your real estate team or brokerage.

With our consultative approach, recruits guide agents to a place where they self-discover that the best way to sell more real estate, become more successful, and increase their net income is by joining your team or company.

We know not everyone learns the same way. For that reason, this course has videos, text modules, and a full audiobook. In addition, the text and audiobook are downloadable so you can keep this information for life, and take it with you wherever you go.

Recruiting for real estate agents

Recruiting is the single most valuable skillset in real estate and the linchpin of all successful real estate businesses. To exponentially and sustainably increase the net profit of your real estate business, this course will help you build and operate a committed and systematic recruitment practice.

Recruiting for Real Estate Agents

More about this real estate training course

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If you’ve been considering hiring a coach, now’s the time. Book a FREE coaching consultation session with your purchase of this course!
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