Learn how to tailor your content to each major platform—Facebook, Instagram, YouTube, and LinkedIn—with expert insights from ICT Social Media Coach Nick Baldwin. This guide breaks down what kind of content performs best on each platform and how real estate agents can maximize engagement, build authority, and generate more leads.
As a real estate agent, you know that social media isn’t optional—it’s essential. But just posting the same thing across every platform won’t cut it anymore.
Each platform has its own audience, language, and expectations. If you’re not customizing your approach, you’re missing opportunities and losing engagement.
Here’s your crash course in showing up the right way on social media:
VIDEO: Social Media Strategy for Realtors: What to Post on Facebook, Instagram, YouTube & LinkedIn
1. Facebook: Be the Local Expert
Think of Facebook as your digital community hub. This is where people come to connect, chat, and share.
What works best:
Personal stories and milestones
Live Q&As or behind-the-scenes videos
Neighborhood news and local events
Client success stories and testimonials
Value-driven content that sparks conversation (think: “Top 5 Things to Know Before Buying in [Your City]”)
Nick’s Tip:
“Don’t be afraid to show up as you. People do business with people they trust—and trust starts with authenticity.”
2. Instagram: Show Off Your Style
Instagram is your visual portfolio. It’s about aesthetics, but also emotion. People scroll Instagram for inspiration and quick entertainment.
What to post:
Polished listing photos and walkthroughs
Reels that entertain or educate (think quick home tips or myths about the market)
Instagram Stories for behind-the-scenes looks at your day
Personal moments that humanize your brand
Nick’s Tip:
“Use trending audio with real estate insights—it stops the scroll and positions you as relevant and real.”
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Digital Domination Social Media Coaching Program
Specialized Role CoachingDigital Domination: Mastering Facebook, Instagram, & YouTube to Grow Your Online Presence
Transform your real estate business with our comprehensive social media marketing Specialized Role Coaching Program designed specifically for agents. From mastering the algorithms to creating converting content, this course teaches you exactly how to leverage Facebook, Instagram, and YouTube's user base to generate qualified leads and showcase properties effectively. Mergers & Acquisitions
Click to watch more about this real estate training course
Designed for all learning types
Video Training
In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for social media.Written Workbook
Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.Instructor Materials
Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.Program curriculum
Enrollment includes access to the following course materials for 6 months
Week 1: Facebook for Real Estate- Master Facebook’s algorithm and create an optimized business page
- Develop content beyond listings: market updates, agent life, testimonials
- Build engagement through strategic posting and community management
- Learn Facebook Groups creation and management
- Set up targeted ads that generate real business
- Craft an effective profile with strategic bio, highlights, and stories
- Create content across Stories, Reels, and posts with platform-specific best practices
- Implement content pillars and efficient hashtag strategy
- Develop relationships with local businesses and influencers
- Manage content creation efficiently with batching and scheduling tools
- Set up and optimize a YouTube channel for real estate
- Create engaging video content with basic production tips
- Design effective thumbnails that drive clicks
- Master YouTube SEO fundamentals
- Implement YouTube Shorts for quick property showcases
- Launch targeted YouTube ad campaigns
- Learn from successful agents actively using Facebook, Instagram, and YouTube
- Get platform-specific strategies and tips from real estate professionals
- Participate in Q&A sessions with experts
- Understand how to integrate multiple platforms effectively
About this course
- $199.00
- 8-week-long specialized role coaching program
- Dates TBA upon registration
Reviews
"I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations."
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations.
Jake Rockwell
Over 500 Units Sold Annually I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income.
Dennis Adelpour
Luxury Agent - West Los Angeles When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends.
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume Instructor Nick Baldwin.Welcome to the world of social media.
In today's digital age, having a strong social media presence isn't just an option for real estate agents—it's essential for survival in an increasingly competitive market. With 97% of home buyers starting their search online and spending countless hours scrolling through social media, agents who aren't actively building their digital presence are leaving significant opportunities on the table. Facebook, Instagram and YouTube's massive user base and sophisticated targeting tools make it the ideal platform for reaching potential clients exactly when they're ready to make real estate decisions. The most critical takeaway from this course is understanding how to work with the algorithms to ensure your content actually reaches your intended audience. Many agents waste hours creating content that never gets seen because they don't understand how content is prioritized and posts are distributed. Our course demystifies this process, showing you exactly how to create content that generates meaningful engagement and leads. Whether you're still struggling to create your first Facebook business page or you're already running ads but not seeing results, this course meets you where you are. For beginners, we break down complex concepts into actionable steps, starting with the basics of setting up a professional presence and creating engaging content. For experienced agents, we dive deep into advanced strategies like leveraging AI for content creation, maximizing ad spend through strategic targeting, and building engaged community groups that generate consistent referrals. You'll learn not just what to do, but why it works—empowering you to adapt these strategies as social media continues to evolve.
Stop wasting time on social media strategies that don't work.
In this specialized role coaching program, you will transform your real estate business with our comprehensive social media marketing course designed specifically for agents. From mastering the algorithms to creating converting content, this course teaches you exactly how to leverage Facebook, Instagram & YouTube's user base to generate qualified leads and showcase properties effectively. Stop wasting time on social media strategies that don't work. Our course features real-world examples from successful agents, step-by-step tutorials and actionable insights you can implement immediately. Don't let your listings get lost in the news feed. Master digital marketing and transform your social media presence into a lead-generating machine. Add to CartTalk to a coach
If you've been considering hiring a coach, now's the time. Book a FREE coaching consultation session with your purchase of this course! Book Your Call
See all courses
Jake Rockwell
Over 500 Units Sold Annually
"I have coached with ICC for over five years. ICC has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income."
Dennis Adelpour
Luxury Agent - West Los Angeles
"When we started coaching with ICC we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends."
Tammi Humphrey
#1 Market Share & 100 Million in Annual Sales Volume
I use ICC systems, the Online Learning Center, and the coaching program to coach and train my team of over 30 agents. I use the ICC dashboard systems to keep my entire team accountable for their activities and set proper expectations.
3. YouTube: Play the Long Game
YouTube is your search engine strategy. This is where you build evergreen content that ranks and works for you long after you post.
Best content types:
Neighborhood tours and local market guides
First-time buyer or seller tips
Interviews with industry experts or local business owners
Educational series (e.g. “Real Estate 101”)
Nick’s Tip:
“Every video should answer a specific question your ideal client is already Googling. Become their go-to expert before they even meet you.”
4. LinkedIn: Be a Business Leader
LinkedIn isn’t just for job seekers—it’s your professional front porch. It’s where you build credibility with your sphere, fellow agents, and referral partners.
What to post:
Market updates and insightful stats
Personal wins and team growth milestones
Professional advice for investors or fellow agents
Community involvement and speaking engagements
Nick’s Tip:
“Speak like a business owner. LinkedIn is a place to earn professional trust, not just show off pretty homes.”
Each platform has its own audience, language, and expectations. If you’re not customizing your approach, you’re missing opportunities and losing engagement.
ICT Coach Nick Baldwin
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1×1 Solo Agent Weekly Coaching Program
This 1×1 Solo Agent Weekly Real Estate Coaching Program designed to help you increase your production and your commission income with strategies and systems for sustainable business growth.
The Golden Rule: Don’t Post the Same Thing Everywhere
Social media success in real estate is not about being everywhere—it’s about being intentional everywhere you show up.
Here’s a quick recap:
Facebook wants connection
Instagram wants style
YouTube wants depth
LinkedIn wants value
Nick’s Final Thought:
“Know your platform. Know your audience. Tailor your message. When you do, you’ll stop blending in—and start standing out.”
