ICT Online Course

SOI: Building a Referral-Based Sphere of Influence

Build a thriving real estate business fueled by relationships, referrals, and repeat clients.

• Learn how to systematically grow, organize, and communicate with your Sphere of Influence (SOI)

• Discover contact plans that keep you top of mind with friends, family, and past clients

• Master scripts, dialogues, and social media strategies to generate consistent referrals

• Gain tools to track relationships, measure engagement, and increase repeat business

• Implement simple follow-up systems that turn contacts into loyal clients

• Includes downloadable SOI trackers, communication templates, and marketing materials

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Generate Endless Referrals

Turn your personal and professional relationships into a steady stream of business.

Stay Top of Mind

Follow structured contact plans that strengthen relationships and build trust.

Build Long-Term Success

Create a business model that thrives on repeat clients and word-of-mouth marketing.

Designed for all learning types

Video Training

In-depth video training walking you through each module of the course, explaining the strategies, tips, and best practices for using Canva for real estate agents.

Written Workbook

Detailed and downloadable written workbook that provides you with a bullet point outline, summarized text, action steps, key takeaways, as well as space for taking notes.

Instructor Materials

Teach this course at your organization with the help of our downloadable presentation notes, presentation files, and Instructor's Manual.

Designed for all learning types

Video Training

In-depth professional video training on every module, presented by the author, Brian Icenhower.

Written Modules

Detailed and downloadable written modules with detailed graphics, scripts, spreadsheets, forms, and so much more.

Audiobook

Since real estate agents are always on the move, your training must be too. This course provides a professional downloadable audiobook.

Course curriculum

Enrollment includes access to the following course materials for 6 month

Module 1: How to Create a Real Estate Sphere of Influence List

• VIDEO: How to Create a Real Estate Sphere of Influence List – PART 1
• VIDEO: How to Create a Real Estate Sphere of Influence List – PART 2
• AUDIO: How to Create a Sphere of Influence List – PART 1
• AUDIO: How to Create a Sphere of Influence List – PART 2
• WORKBOOK: How to Create a Real Estate Sphere of Influence List
• VIDEO: How to Set Up Your CRM
• Script: Update Database
• SOI Member Contact Form (fillable)
• Daily SOI Contact Form (fillable)
• Script: Update Database & Direct Message

Module 2: Who Do You Know?

• VIDEO: Who Do You Know

• AUDIO: Who Do You Know?

• Workbook: Who Do You Know?

• Who Do I Know From These Industries? (fillable)

• SOI Call & Text Contact Cycle

• QUIZ: Module 2 Part 1

• QUIZ: Module 2 Part 2

• Module 2 Action Steps

Module 3: How to Contact Your SOI

• VIDEO: How to Contact Your SOI

• AUDIO: How to Contact Your SOI

• Workbook: How to Contact Your SOI

Module 4: Create Your SOI Contact Plan

• VIDEO: Create Your SOI Contact Plan

• AUDIO: Create Your SOI Contact Plan

• Workbook: Create Your SOI Contact Plan

• Sample Contact Plans

• Sample Plan #1: The Basic

• Sample Plan #2: Giving to Get

• Sample Plan #3: Social Butterfly

• Monthly Mailer Topics

• QUIZ: Module 4

• Module 4 Action Steps

Module 5: How to Grow Your SOI

• VIDEO: How to Grow Your SOI

• AUDIO: How to Grow Your SOI

• Workbook: How to Grow Your SOI

About this course

• $349
• 147 lessons
• 8 hours of video content

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Immediate Takeaways and Course Features

This course includes downloadable assets so you can immediately put what you learn into practice. As with all of our ICC Online Courses, helpful features like quizzes and action items at the end of each module are built-in to help keep you on track with your learning.

• SCRIPTS that help you incorporate friends, acquaintances, vendors and others into your SOI. SOI Referral Script Booklet, SOI Update Database Script, FB Direct Message Scripts, Update Database and Ask For Referral Script, Asking For Referrals Script, Vendors and Referrals Script, Presenting an Exclusive Buyers Agency Agreement Script, Handling Objections Scripts, and more.
• FORMS AND LISTS to streamline processes and document your SOI. Daily Contact Form, SOI Member Contact Form, My SOI Contact Plan Form, Who Do I Know From These Industries Spreadsheet, Buyer Questionnaire and Lead Sheet, Seller Questionnaire and Lead Sheet, and more.
• SAMPLE WORKSHEETS and questionnaires. Who Do I Know From These Industries Worksheet, How Does Your SOI Measure Up, and more.
• QUIZ at the end of each module to promote retention of information and test your knowledge.
• ACTION ITEMS at the end of each module to push you forward in your business and apply what you just learned.
• OPTIONS for how you learn best. Each module provides a downloadable PDF chapter as well as a featured video of Brian Icenhower, teaching the topic at hand. At the beginning of the course, you are also provided with a full audiobook to listen to. So however you learn best -- we have an option for you!

Certification & Designation Upon Completion​

In this ICT online course, you will receive an official designation of "Certified Referral Network Expert" or CRNE upon completion, as well as a downloadable (and printable) Certificate of Completion. Add your designation seal, as well as your designation letters, to your email certification to bolster your reputation and show off your expertise to clients and colleagues alike.

Reviews

"I use ICT systems, the Icenhower Institute, and the coaching program to coach and train my team of over 30 agents. I use the ICT dashboard systems to keep my entire team accountable for their activities and set proper expectations." Jake Rockwell Over 500 Units Sold Annually "I have coached with ICT for over five years. ICT has helped me quadruple my luxury business through marketing strategies so that I receive listings and sales through lead generation and multiple pillars of income." Dennis Adelpour Luxury Agent - West Los Angeles "When we started coaching with ICT we worked all the time with some degree of success. Now, seven years later, we have grown to have the #1 market share in our area, we more than tripled our income and production, while also improving our work-life balance to enjoy our personal life with family and friends." Tammi Humphrey #1 Market Share & 100 Million in Annual Sales Volume Instructor

Brian ​ Icenhower.

Like all Icenhower training courses, I created SOI: Building A Referral-Based Sphere of Influence for those real estate agents wanting to move from a mere real estate practice to a systematized real estate business with the control and mastery of your results.

You are not an "average agent", so you need to employ the tried and tested ways of the nation’s Top Producers for always having an abundance of prospective buyers and sellers lined up — people who know who you are by name and "brand", who come to you first to list their property or to show them their next new one.

Regardless of your specialty, location or client base, we’ll show you how to systematize your approach to SOI: Building A Real Estate Agent's Sphere of Influence and employ the tried and tested way of taking back control — or grabbing it perhaps for the first time — of your ability to generate a predictable number of Closed Transactions month after month.

We’ll show you step-by-step how to grow your results year after year, and do it with no gaps in productivity or slumps in transaction activity, as you approach your business’s SOI Referral Database like a master.

Grow your real estate business through relationships that last.

Enroll in SOI: Building a Referral-Based Sphere of Influence (ICT) to learn how top agents cultivate repeat and referral business through consistent communication, systems, and service. Build a reliable, relationship-driven business that stands the test of time.
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