Listen to Brad Baldwin unlock the secret of how real estate agents throw client appreciation events and why they are so effective.
Client appreciation events are all about giving value back to your sphere of influence (SOI) database. Today, ICC Executive Coach Brad Baldwin is going to walk us through why client appreciation events are so important and effective.
VIDEO: Why Realtors Have Client Appreciation Events
Client Appreciation Events
When it comes to your 40-contact plan, many Realtors hate the idea of reaching out to their sphere of influence (SOI) about real estate directly. For those of you that fall into that category, hosting a client event is a great option. It gives you a fun reason to reach out to your SOI and add value, coming from contribution, so it doesn’t always feel like you’re asking them for something.
Ideas for Events
Here are just a few ideas to get your brain thinking of unique client events you host. As you’ll notice, some are seasonal and some can happen year-round! Get creative! And if you need more ideas, be sure to check out our Client Appreciation Events Packet & Template Bundle (scroll down).
- Easter Egg Hunt
- Cinco de Mayo Taco Truck
- Poolside Party
- Ice Cream Social
- Fourth of July Parade Watch Party
- Luau Party
- Concerts in the Park
- Chili Cookoff
- BBQ in the Park
- Happy Hour at Local Bar & Grill
- Cocktail Hour
How to Reach Out to Clients About Your Event
Remember, keeping your contacts varied is important! Don’t invite your clients by email alone, because some people don’t check their email frequently, or they may filter you into spam. Use a variety of methods to reach out to your clients before your event. We have a complete client event contact plan that you can follow within our downloadable client event packet (below). Here are a few ideas:
- Evite save the date
- Evite reminders
- Official invitation in the mail
- Facebook event invite
- Social media direct message invite
- Phone call reminder
- Text reminders
Download the Client Appreciation Event Packet
If you’re looking to up your client appreciation event game, check out our Client Appreciation Event Packet & Template Bundle. Not only does it have some great ideas for events to host, but it includes our Client Event Contact Plan, which gives you an outline of how often you can reach out to your SOI about your event.