The key to a successful team’s real estate expansion strategy rises and falls with the team’s structure and commitment to recruiting agents and staff. Since expansion teams operate in multiple geographic areas, a strong central administrative support hub is essential to attracting talented sales agents and providing a high level of customer service. As a fundamental real estate expansion strategy, top teams understand that a talented administrative staff will keep sales agents focused on selling more homes with less effort.
Equally important is the team’s willingness to grow by staying in continuous conversation with agent recruits. There is no faster and more effective way to increase a team’s market share, production and net income than attracting top talent through recruiting. Few teams understand this critical real estate expansion strategy better than The Edie Waters Team. Their recruiting efforts help rapidly grow their yearly sales volume from $30 million to $60 million in just 3 years. Their talented administrative staff closes 274 homes annually. This means they close a transaction each business day of the year. The team’s sales agents each close $8.5 million per year on average. Also, the team’s expectation is that every sales agent nets at least $100,000 in annual income. Watch as Edie Waters and Josh Wells explain their team structure and recruiting strategies in the following video.