A FSBO prospecting plan is a necessity for real estate agents looking to successfully convert For Sale By Owner (FSBO) sellers into listings. A very small percentage of FSBO sellers are converted into listings from the first contact you have with them. Therefore, a FSBO Prospecting plan that keeps agents in contact with FSBO sellers for 6 to 8 weeks is crucial for increasing listing conversion rates.
Watch as Icenhower Coaching & Consulting’s founder Brian Icenhower explains the importance of follow-up and having a FSBO prospecting plan in this brief video segment from ICC’s online course on real estate prospecting.
Make sure to add FSBO contacts to your CRM and set them on a 6-8 week FSBO prospecting plan where you make contact with them a minimum of 5-6 times. The best way to convert a FSBO listing to your listing is to prove that you are a problem-solver. Your services, tools, and strategies have value to homeowners looking to sell their property and those wanting to buy a home. With FSBOs, you’re not looking to find fault with their efforts so much as exhibit a vast difference between your level of systems and theirs.
During the six or so weeks of working through your FSBO prospecting plan, you’ll need to contact them at least 5 or 6 times, through email or by personally dropping off helpful information at the home. But the very best way to connect and establish rapport is with a personal phone call, and we highly suggest one phone call a week for every FSBO seller that you’re beginning to build a relationship with.
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How & When to Hire a Buyer’s Agent
Real Estate Team Organizational Structure
Pre-Listing Package Contents & Strategies
Listing Presentation Scripts & Dialogues
The Best Way to Contact your Sphere of Influence
Lead Follow Up Scripts & Methods
Compensating & Training Inside Sales Agents – ISAs
Open House Guest Lists – Scripts to Get Them Filled Out
Ways to Grow a Real Estate SOI Quickly
Inside Sales Agents on Real Estate Teams
REALTOR Database Contact Plans & Scripts
Realtor Vendor Databases: Scripts & Lists to Build Them
The One Page Real Estate Business Plan
How to Transfer Facebook Friends to your Client Database
A Real Estate Administrative Assistant’s Job Description
FSBO Prospecting Scripts & Objection Handlers
Open House Scripts to Generate New Listings
Scripts for Buyers: How to Show Less Homes
Just Listed & Just Sold Real Estate Scripts
What to Say When Calling FSBO Sellers for Listings
Easy Ways to Ask Your Clients for Referrals